Epsilon Loyalty Index
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Description
The “Epsilon Loyalty Index” is a definitive guide that uses proprietary methodology to measure true customer loyalty in specific markets worldwide.
The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time.
The Epsilon Loyalty Indexes features research with consumers in UAE, Australia and the UK, and delivers exciting loyalty insights for loyalty marketers in those markets.
Download your copy of the most recent reports on www.EpsilonLoyaltyIndex.com
The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time.
The Epsilon Loyalty Indexes features research with consumers in UAE, Australia and the UK, and delivers exciting loyalty insights for loyalty marketers in those markets.
Download your copy of the most recent reports on www.EpsilonLoyaltyIndex.com
20 Episodes
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In this final episode of the Epsilon Loyalty Index UK, we consolidate the powerful insights we've gathered along our journey.
Throughout the series, we have advocated for a value-led approach, emphasizing the need for brands to clearly understand the unique needs of customers in their industry.
The episode also highlights four distinct consumer types, along with insights you can use to tailor engagement strategies for them.
The Epsilon Loyalty Index emerges as a vital tool for UK brands navigating the evolving landscape of consumer expectations and emerging market challenges.
Show Notes:
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Dive into the findings of the Epsilon Loyalty Index UK report as it explores consumer attitudes and behaviors shaping loyalty in banking.
From investment products to insurance and credit cards, we share the factors driving customer loyalty in an ever-evolving industry.
Whether it's the transformative power of technology, or the power of AI, data analytics and open banking, or simply delivering personalized experiences and redefining the customer journey, this episode helps you understand how financial institutions are navigating changing customer expectations, regulations, and competition to remain relevant in an increasingly digital landscape.
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In this episode, we explore the world of grocery consumer loyalty.
With insights gathered from the Epsilon Loyalty Index, we uncover the pivotal factors driving long-term customer loyalty in the grocery sector in the UK.
From the importance of capturing "share of heart" to the evolving landscape of online grocery shopping, we explore how Uk grocery retailers are adapting to meet consumer demands.
Join us as we discuss strategies for fostering loyalty through enhancing in-store experiences, building brand trust, and implementing an enticing loyalty programme.
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Featuring insights from Epsilon's study on UK multi-brand fashion retailers who offer clothes, footwear, bags and accessories.
This sector that has been impacted in recent years by many market issues, and it is rapidly adapting to suit changing consumer preferences.
Listen to hear how sustainability, comfort, and digital transformation shape consumer loyalty, and uncover the exact strategies that fashion retailers need to apply to continually build loyalty.
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In this short episode, discover how to enhance customer loyalty through Epsilon's Value-Led Loyalty approach.
We explain how you can anticipate, activate, prove, and optimize customer interactions based on rich data insights.
This episode of the Epsilon Loyalty Index outlines the practical steps you need to take to solve your marketing challenges, with the help of with real-life examples, helping you to achieve increased engagement and sales.
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The Epsilon Loyalty Index has been created with loyalty insights exclusively for UK loyalty marketers.
In this first UK-focused episode, discover how Epsilon's value-led loyalty approach can transform customer engagement, driving meaningful exchanges between brands and consumers.
Listen to learn how value-led loyalty will help you ensure personalized experiences and tailored rewards to boost customer advocacy and sales.
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Dive into the realm of brand loyalty in the electronics and appliances sector as we share the latest insights from the Epsilon Loyalty Index.
With disruption, demand shifts and rising prices for electronics and appliances, understanding consumer attitudes and sensitivities is paramount.
In this episode, learn exactly the lever that has emerged as the primary loyalty driver, particularly reflecting consumer's needs for brand trust and personalized experiences.
Listen to learn strategies to grow top-of-mind brand awareness and the pivotal role of store visits in fostering customer loyalty for electronics and appliance retailers.
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In this final episode of the Epsilon Loyalty Index, we focus on the key drivers that create loyalty for a brand in the banking industry in Australia.
As always, the focus is on a fictional banking brand which represents one of the ten brands that were studied in this research ,and examines how it performs on the loyalty drivers.
This episode also explains which loyalty drivers this bank performed well on, and which ones it needs to improve on in order to foster long term relationships with its customers.
Listen to learn all the valuable insights from the Epsilon Loyalty Index report for the banking sector Australia, which is the final one of the first season of the Epsilon Loyalty Index podcast.
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Previously, the Epsilon Loyalty Index report explored how apparel and beauty brands performed against the main loyalty drivers.
So, how does a brand in the grocery sector perform on the loyalty drivers ?
In this episode, we will illustrate an example of a real grocery brand in Australia, and find out how it performs in comparison to other brands in the same sector.
We also examine the overall attitude of Australian consumer towards this brand, as well as the key areas grocery brands could explore to boost their customer's loyalty.
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In today's episode of the Epsilon Loyalty Index, we take an example of a leading beauty brand in Australia, and explore how it performs against the most important loyalty drivers for this growing category.
We also explore the consumer attitudes towards this leading beauty brand versus others.
Listen to learn the key loyalty drivers for the beauty category according to Australian consumers, including their basic needs around value perception, quality and availability, as well as emerging priorities to drive future loyalty, such as brand participation.
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The Epsilon Loyalty Index report has already explored how to increase consumer loyalty in four categories - apparel, beauty, grocery and banking.
Now, we begin to share how some of the top leading brands in Australia performed in those categories.
In this episode, we take a real example of a high profile apparel brand and explain how it ranked against each of the loyalty drivers.
Listen to learn the key loyalty strategies that apparel brands can learn from through the Epsilon Loyalty Index research.
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What creates a strong balance in a banking brand's loyalty account?
The Epsilon Loyalty Index report focuses on the key drivers that drive that loyalty for Australian banks who face continual pressure from fast paced digital transformation as consumers increasingly exploring new options to manage their money.
This episode explains which loyalty drivers Australian banks should leverage to help themselves differentiate.
With so many priorities competing for internal support and external consumer attention, this episode helps you understand where to focus for the greatest results, and create more thoughtful relationships with your bank's customers.
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Previously we explored consumer loyalty insights from the apparel and beauty sector in Australia.
Today, we take a look into how loyalty plays in our everyday essentials in the grocery sector.
The Epsilon Loyalty Index study explains that the pandemic has increased price sensitivity in this sector. Australian consumers are also making healthier choices.
So, as a loyalty marketer, which are the key drivers that can be leveraged to influence attitude of the consumers in the grocery sector ?
Listen to learn more about the key insights from the grocery sector.
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In today's episode, we share key consumer perceptions in the beauty category in Australia.
Since the pandemic, there has been a surge in demand from consumers for new products, such as eco-friendly skin care options, and that has beauty compelled brands to innovate, as well expand their ranges of products to cater to the wider needs of customers.
The Epsilon Loyalty Index highlights the key loyalty drivers that beauty brands can leverage to influence consumer attitudes and behavior.
Listen to learn the key loyalty drivers that make the greatest impact in the beauty category.
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The apparel industry experienced significant changes during the pandemic.
So, how can Australian apparel retailers increase consumer loyalty towards their brands in this new era?
That's exactly what this episode of the Epsilon Loyalty Index explains.
The report highlights the specific challenges of multi-brand retailers in Australia, and shares the two most under-utilized drivers that influence consumer attitudes.
Listen to discover these key drivers, and learn how the apparel sector can best respond to these evolving consumer needs and continue to drive profitable behavior.
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Have you ever wondered what makes consumers loyal to your brand?
In today's episode of our Epsilon Loyalty Index podcast, we take a deeper dive into three aspects that drive consumer loyalty, and explain how the framework connects brand drivers to consumer attitudes about that brand, and ultimately affects that consumer's behavior.
Listen to learn how this research offers insights to marketers and the four segments of consumers that your brand needs to appeal to, to drive more profitable behavior.
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What do Australian consumers want today?
This episode highlights how consumer behavior has changed since the pandemic, and how the Epsilon Loyalty Index measures true loyalty from the perspective of Australian consumers, based on research with more than 2,000 consumers, across four categories, and forty brands.
Listen to learn valuable insights into Australian consumer's motivations, and how those motivations affect their attitudes towards Australian brands and ultimately, their purchase behavior.
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As a loyalty marketer, do you wonder what your members truly value today?
Today's episode takes you through the four essential steps of Epsilon's approach, called "value - led loyalty".
This approach explains how to anticipate, activate, prove and optimise your value proposition at scale.
Listen to learn how this "value - led loyalty" approach works in practice, and specific ways to apply the latest insights to your loyalty program.
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As a loyalty marketer, have you ever wondered if your members value your rewards program? Or have you ever been disappointed with the performance of your program?
In today's first episode of our Loyalty Index Podcast, we share our overall approach to loyalty marketing, which we call “value-led loyalty”.
Listen to learn how "value-led loyalty" creates powerful exchanges that work for consumers and brands.
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In this episode, we delve into the Epsilon Loyalty Index framework and the insights it offers on UK consumer behaviour in 2024, which has changed dramatically in recent years. .
We discuss whether traditional loyalty programmes are still effective, or whether consumer's needs are changing.
This episode also explains the four key consumer types that UK marketers need to consider when developing and tailoring engagement strategies for your brand.
Show Notes:
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