Season 1 #03: Epsilon Loyalty Index Report for Australia - Connecting Value - Led Loyalty and the Epsilon Loyalty Index
Update: 2022-11-24
Description
What do Australian consumers want today?
This episode highlights how consumer behavior has changed since the pandemic, and how the Epsilon Loyalty Index measures true loyalty from the perspective of Australian consumers, based on research with more than 2,000 consumers, across four categories, and forty brands.
Listen to learn valuable insights into Australian consumer's motivations, and how those motivations affect their attitudes towards Australian brands and ultimately, their purchase behavior.
Show Notes:
2. Epsilon
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