Season 1 #04: A Deep Dive into the Epsilon Loyalty Index Framework for Loyalty Marketers in Australia
Update: 2022-12-01
Description
Have you ever wondered what makes consumers loyal to your brand?
In today's episode of our Epsilon Loyalty Index podcast, we take a deeper dive into three aspects that drive consumer loyalty, and explain how the framework connects brand drivers to consumer attitudes about that brand, and ultimately affects that consumer's behavior.
Listen to learn how this research offers insights to marketers and the four segments of consumers that your brand needs to appeal to, to drive more profitable behavior.
Show Notes:
2. Epsilon
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