Season 2 #03: The Epsilon Loyalty Index - Approach and Relevance for UK Marketers in 2024
Update: 2024-04-02
Description
In this episode, we delve into the Epsilon Loyalty Index framework and the insights it offers on UK consumer behaviour in 2024, which has changed dramatically in recent years. .
We discuss whether traditional loyalty programmes are still effective, or whether consumer's needs are changing.
This episode also explains the four key consumer types that UK marketers need to consider when developing and tailoring engagement strategies for your brand.
Show Notes:
1. Epsilon Loyalty Index
2. Epsilon
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