Execute and Outlast Podcast

In today's ever fast evolving business world, staying organized and maximizing productivity are key to success. One area that often gets overlooked but can have a profound impact is documentation practices. Whether it's recording important information, tracking project progress, or sharing knowledge among team members, having effective documentation practices is crucial. Adrienne Bellehumeur is the Director and Owner of Risk Oversight, a leading firm specializing in Internal Controls, Internal Audit, SOX/CSOX, and compliance programs. She is also the founder of Bellehumeur Co. where she consults, speaks, trains, and writes on documentation and workflow best practices and author of THE 24-HOUR RULE—and Other Secrets for Smarter Organizations.In her 15 years of experience as an auditor, accountant, analyst, problem-solver, consultant, and business owner, she has developed and taught a practice she calls “Dynamic Documentation”. Driven to help companies – and individuals – enhance their productivity, she believes everyone can work smarter and faster through better documentation practices.In this episode, Adrienne shares how effective documentation practices can make a significant impact on productivity and overall success. The way you document processes and procedures can greatly influence the efficiency and effectiveness in your business. She provides practical tips and strategies to help you streamline your documentation process and take your documentation game to the next level and unlock the full potential of your team.“It's really about solving specific problems. That actually drives the most successful documentation projects.” - Adrienne BellehumeurTopics Covered:00:00 - Introduction01:04 - The reason she became an entrepreneur and how she became an expert at documentation06:09 - Basic ways to get information documented11:48 - Solve specific problems to drive successful documentation14:03 - The five super standards of documentation [ What is an iterative approach to documentation]18:47 - Discussing the 24-hour rule on documentation23:33 - The lack of acknowledgement about the limitation of the human brain where productivity is concerned25:37 - Six steps of dynamic documentation, documentation disasters and frameworks to help you overcome them34:50 - The concept of skill stack documentation and how AI is influencing the documentation process40:04 - Two dimensions to being an entrepreneur, one thing she is most proud of in her work, and what she would have done in her younger yearsResources:The 24-Hour Rule and Other Secrets for Smarter Organizations by Adrienne Bellehumeur: https://www.bellehumeurco.com/24-hour-ruleConnect with Adrienne Bellehumeur:LinkedIn: https://www.linkedin.com/in/adriennebellehumeur/Website: https://www.bellehumeurco.com/X: https://twitter.com/ABellehumeur Connect with Mert Cantimur:Website: https://executeandoutlast.com/Twitter: https://twitter.com/mertcantimurInstagram: a...

Are you constantly seeking ways to stay relevant, competitive, and profitable? One emerging trend that has gained significant attention is sustainability. Going sustainable has become more than just a buzzword; it is now a strategic move that can have a profound impact on businesses across various industries.Bob Willard is a leading expert on quantifying the business value of sustainability strategies.He has given over a thousand presentations, has authored six books, and provides extensive resources for sustainability champions.He is an award-winning certified B Corp, a Certified Sustainability Professional, and has a PhD in sustainability from the University of Toronto. Bob is a leading expert on quantifying the business value of sustainability strategies.He has given over a thousand presentations, has authored six books, and provides extensive resources for sustainability champions.He is an award-winning certified B Corp, a Certified Sustainability Professional, and has a PhD in sustainability from the University of Toronto.In this episode, we will explore the potential benefits and opportunities that going sustainable can bring to your business and its profits. Whether you are a small startup or a large corporation, embracing sustainability could be the key to unlocking new avenues of success. Let's dive in and discover how embracing sustainability can not only transform your business but also benefit your shareholders and stakeholders, driving your profits to new heights."The business case for converting or making the transition to renewable energy is a no-brainer, as long as you can get past the mindset that it's okay to do the right thing because it's gonna be good for the bottom line." - Bob WillardTopics Covered:00:00 - Introduction0 :57 - How his IBM experience allowed him to be an effective change agent in the sustainability space02:44 - Taking matters into his own hands where the government has failed [and engaging businesses to take part for more social and bottom line impact]07:45 - Sustainability as a business issue [opportunities and risks involved] and the challenge of convincing companies to act faster on this12:11 - The five-stage journey companies go through when connecting with the topic of sustainability14:24 - What companies don't realize when adopting a culture of sustainability and why there is urgency for this19:05 - Who has the biggest influence in embracing sustainability in a company and why big industry players can be sustainable [the idea of sustainable procurement]25:14 - How to design a sustainable business blueprint [ rewards and incentive, metrics for tracking ]40:03 - Why productivity is the least understood benefit of sustainability, adopting creative collaborations51:01 - What makes him hopeful but not optimistic about achieving a sustainable economy, how is he leaving a legacy as a grandparentConnect with Bob Willard:Website: https://sustainabilityadvantage.com/LinkedIn: https://www.linkedin.com/in/bobwillardsustainabilityguy/Connect with Mert Cantimur:Website: https://executeandoutlast.com/  X: https://twitter.com/mertcantimur_   Instagram: 

Launching a business is an exciting endeavor filled with endless possibilities. It requires careful planning, strategic thinking, and a solid launch process. But with so many moving parts and decisions to be made, where do you even begin? That's where this 5-Step launch system comes into play.Will Russell is the Founder & CEO at Russell Marketing. He is also an Executive Director at Russell Gives Foundation, an Author of a book 'Launch In 5' and an official member of Forbes Business Council.Join Will in this episode as he shares a comprehensive guide to launching your business and position it for long-term growth. From defining your goals to creating a solid marketing strategy, we'll cover all the essential steps you need to take to ensure a successful launch. Let's dive in and set yourself up for success. "The whole process of the system is to de-risk. And the reality is, you don't need to spend tens of thousands or hundreds of thousands of dollars or millions of dollars to launch something. You can do it in a much, much, much cheaper, much quicker way." - Will RussellTopics Covered:00:00 - Introduction00:48 - Pivotal moments that have shaped his life today and why preparation is key04:55 - Questions to ask successful entrepreneurs as you start up [and the kind of content that makes people buy from you]08:17 - Two crucial aspects he should have known back when he started [and ways to demonstrate credibility even without a product]15:22 - The five-step launch system: 1. Validation and determining purchase intent and profitability25:27 - The five-step launch system: 2. Audience acquisition [paid and organic]30:27 - The five-step launch system: 3. Audience engagement [also talking about the idea of beta testing]33:30 - The five-step launch system: 4 and 5: Launch phase and scale and optimize audience conversion [creating customer multi-touch channels]37:58 - Launch case studies that didn't pan out as expected42:42 - Important things to think about when crowdfunding your launch, and advice for an 18 year-old in launching a productResources:Launch in 5 by Will Russell: https://www.launchin5book.com/https://www.launchin5book.com/Connect with Will Russell: Website: https://willrussellmarketing.com/ LinkedIn:https://www.linkedin.com/in/willrussellmktg/X: https://twitter.com/willrussellmktg Connect with Mert Cantimur:Website: https://executeandoutlast.com/X: https://twitter.com/mertcantimur_Instagram: https://www.instagram.com/mertcantimur_/YouTube: https://www.youtube.com/@mertcantimurLinkedIn: https://www.linkedin.com/in/mertcantimur/Newsletter:

Building a strong and recognizable brand is crucial for any business looking to thrive in today's competitive marketplace. By leveraging the best marketing practices, businesses can create a sustainable foundation for long-term success.Steven Pemberton is the founder & CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He partners with brands to help them grow & scale their e-commerce initiatives. He is the founder & CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He partners with brands to help them grow & scale their e-commerce initiatives.In this episode with Steven, we explore the strategies and techniques that can help you build a brand around your product in the e-commerce landscape, establishing a strong presence in the market and attracting loyal customers. These insights will provide valuable guidance on how to develop a brand that resonates with your target audience and sets you apart from the competition. Join us as we delve into the world of brand building and discover the key marketing practices that can drive sustainable business growth."We are right on with all of our marketing, but for us, it's not just figuring out what works emotionally, it's like what works analytically. And if you're able to mesh those two, that's how you're able to really stand out in the long run."- Steven PembertonTopics Covered:01:03 - Experiencing breakthroughs after hitting rock bottom and how that backbreaking job became a pivotal for him09:45 -Choosing to live an integrated life rather than a balanced work-life13:17 - Transitioning from Amazon to Instagram and becoming a million-dollar store[ and standing out from a sea of sameness]20:16 - Personal brand versus business brand, the need for market research as you start, and the best platforms to create content for your brand24:38 -The key to organizing successful virtual events and how he defines value34:59 - Things to consider when creating your content story38:00 - Marketing lesson that caught him by surprise [why you should pay attention to algorithms]43:14 - Two key things for his mindset shift and why the need to change the people surrounding you51:41 - What legacy looks like for him and what he would tell a younger StevenConnect with Steven Pemberton:Website: https://www.stevenpemberton.com/Instagram: https://www.instagram.com/stevenkpemberton/LinkedIn: https://www.linkedin.com/in/stevenkpemberton/Connect with Mert Cantimur:Website: https://executeandoutlast.com/  Twitter: https://twitter.com/mertcantimur_   Instagram:  https://www.instagram.com/mertcantimur_/    YouTube: https://www.youtube.com/@mertcantimur  LinkedIn: https://www.linkedin.com/in/mertcantimur/  Newsletter: https://www.mertcantimur.me/

Leadership is a crucial component in any organization, whether it's a small team or a large corporation, we have all encountered leaders who have left a lasting impact on us, inspiring us to reach new heights and pushing us to achieve our full potential. But what exactly sets these outstanding leaders apart from the rest?Regina Gulbinas is a Life & Business Strategist with 20 years of experience. She is also a Speaker who is Transforming Ordinary CEOs Into Extraordinary Leaders.In this episode, Regina will help us explore the qualities that make leadership truly exceptional and unravel the essence of an outstanding leader."The more aware of the numbers you are, the better you can make decisions on a daily basis versus people looking at them once in six months when there are six months worth of bad decisions. And then there's a big gap." - Regina GulbinasTopics Covered:00:00 - Introduction00:56 - What helped her gain the respect and credibility of others02:42 - Reorganization of a company, symptoms a company needs it, and the biggest mistake companies make that you should avoid doing08:56 - Hiring the right and great people for the company10:37 - How numbers tell a story [diagnosing a company's overall health]12:46 - Ways to fill the financial knowledge gap for CEOs18:33 - What makes her passionate to see businesses succeed, how she deals with CEOs' egos, importance of having the right people in a company23:20 - Culture as a huge factor for a company's success [and what makes one culture-fit]29:26 - Handling underperformance, getting an honest feedback as a CEO, and the biggest thing about mentorship42:15 - Where does a resilient mindset come from, how to fight loneliness in entrepreneurship, and what she would tell her younger self nowConnect with Regina Gulbinas:Website: https://www.reginagulbinas.com/ X: https://twitter.com/ReginaGulbinas Instagram: https://www.instagram.com/regina_gulbinas/Facebook Page: https://www.facebook.com/ReginaGulbinasBusinessStrategist/ LinkedIn: https://www.linkedin.com/in/regina-gulbinas-82423120/Connect with Mert Cantimur:Website: https://executeandoutlast.com/  X: https://twitter.com/mertcantimur_   Instagram:  https://www.instagram.com/mertcantimur_/    YouTube: https://www.youtube.com/@mertcantimur  LinkedIn: https://www.linkedin.com/in/mertcantimur/  Newsletter: https://www.mertcantimur.me/

Building sustainable habits for success is a goal that many people strive for. It's no secret that consistent action and positive routines can lead to long-term success in various aspects of life. Whether you want to excel in your career, improve your health and fitness, or enhance your personal relationships, developing sustainable habits is key.Kevin Palmieri is the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast with more than 1,100 episodes and 675K+ listens in over 140 countries.He loves talking about Consistency, Commitment, Habits, Mindset, Confidence, Fear, Relationships, Limiting Beliefs and everything in between.He believes in a heart-driven but NO BS approach to holistic self improvement, and he looks forward to teaching even more people about what it really takes to get to the next level!In this episode, together with Kevin, we will explore the power of habits and discuss strategies to build sustainable habits that will propel you towards success. If you're ready to take control of your life and create positive change and overcome challenges, let's dive in! "The scale of the reasons that you're capable are always going to be more than the reasons you're not." - Kevin PalmieriTopics Covered:00:00 - Introduction01:07 - Successful but was on the verge of suicide04:48 - Finding hope and reaching out [and how external success alone cannot resolve internal chaos]08:51 - Combatting limiting beliefs with 'fear chasing' and 'relevant proof'13:05 - Reasons favoring you "can" far outweigh the reasons you "can't"15:33 - How love for something fuels your passion to do it [and the challenges he faced starting his podcast]20:23 - Why he believes in culture-fit over skill set, his style of leadership and how he deals with underperformance [ be liked versus respected]25:40 - Factors contributing to his success as a podcaster and leader [and how these three key factors builds everything for you]30:16 - Start from a place of sustainability [Kevin's effective strategy to stay consistent in your habits]34:40 - Habit tracker: Optimal35:21 - Imposter syndrome and what he thinks of it, core values to look for in a business partner, advice to his younger selfConnect with Kevin Palmieri:Website: https://www.nextleveluniverse.com/ LinkedIn: https://www.linkedin.com/in/kevin-palmieriInstagram: https://www.instagram.com/neverquitkid/ Connect with Mert Cantimur:Website: https://executeandoutlast.com/  X: https://twitter.com/mertcantimur_   Instagram:  https://www.instagram.com/mertcantimur_/    YouTube: https://www.youtube.com/@mertcantimur  LinkedIn: https://www.linkedin.com/in/mertcantimur/  Newsletter:

Are you ready to take control of your life and make positive changes? Shed the shackles of drinking and embrace the power of a winning mentality that will elevate you to unparalleled heights as an extraordinary businessman. Seize the reins of your life and thrive like never before.Austin Linney is a serial entrepreneur, real estate investor, business and mindset coach, and host of the weekly podcast, Construct Your Life with Austin Linney. He has built an expansive network of top professionals in leading industries, and helped countless individuals break through obstacles and become who they were meant to be. For years, Austin struggled with negative thought patterns, self-sabotage, and alcohol addiction that left him trapped in an unfulfilling job, financial struggles, and disconnected and failing relationships. When he reached a breaking point, Austin knew he needed to take radical responsibility for his mindset and his life. He dedicated everything to learning strategies, systems, and tools to break free from a self-destructive cycle and live a life of abundance and significance. Now Austin lives his passion and purpose helping people establish habits and improve their mindset so they can live the life they truly want. Whether you are looking to build a business, obtain financial freedom, or become more of who you are, Austin can help you get where you want to go.In this episode, let's join Austin as he shares the strategies and techniques that can help you quit drinking without ever going back to it and create the mindset you need to thrive in your professional life. Get ready to unlock your full potential and become the successful businessman you were meant to be.16:56 "The game changer thing for me is to still do the thing, even when I don't want to do the thing." - Austin LinneyTopics Covered:00:00 - Introduction01:01 - A failure that turned out to be a blessing04:13 - Seeing unlimited possibilities amidst a pile of negativity06:05 - What the '48-hour-no-decision' tactic can do for you when things go wrong08:30 - The driving force for quitting drinking and the transformative power of mindset12:30 - How to create a 'seven-day-win' streak14:54 - Describing his leadership style and sharing his secret sauce for hiring people19:46 - Addressing mediocrity, spotting potential in people, and qualities he looks for when hiring43:42 - How to retain employees with the entrepreneurial spirit48:56 - What his idea of a legacy is, one thing he had to unlearn to step up higher, advice for his younger selfConnect with Austin Linney:Website: https://www.austinlinney.com/LinkedIn: https://www.linkedin.com/in/austin-linney-9576b6181/X: https://twitter.com/austinlinney Instagram: https://www.instagram.com/austin_linneyYouTube: https://www.youtube.com/@austinlinney4771 Connect with Mert Cantimur:Website: https://executeandoutlast.com/  LinkedIn: https://www.linkedin.com/in/mertcantimur/  X: a...

Business success isn't just about having a great idea or a solid business plan. It's about having the right mindset and understanding that one's mindset plays a crucial role in one's achievements.John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.In this episode, John shares his journey from entrepreneur to educator and how it has been a richly rewarding experience. He also delves into the books he has authored, outlining crucial concepts and key mindsets that entrepreneurs should embrace for business success.What you will learn from this episode:Discover the 6 essential ideas you need to embrace in order to build a thriving business.Find out the three fundamental questions to ask when starting a business.Uncover the people-driven process of doing business researchTopics Covered:00:00 - Introduction01:09 - From entrepreneur to an educator, why detach yourself from failure, and discussing one fundamental concept from 'The New Business Road Test' book05:03 - Balancing intuition and feedback [plus thoughts on business agility and adaptability]08:58 - Attaining high-performance culture with no pressure [ and is there an undervalued characteristic that entrepreneurs fail to notice]10:54 - Six mindsets shared by successful entrepreneurs globally24:17 - What has worked for big businesses: Buy businesses instead of work on the problem [ and the idea of disrupting the base business]26:24 - How CEOs are impacting how products evolve and being developed or created28:07 - Likely challenges entrepreneurs would be facing these days [ and why big companies are created during downturns]31:45 - How teaching impacted his personal development and his approach to entrepreneurship [plus who he considers his mentors].33:20 - Effective process for research and insights on formal education versus online education"If you're gonna be a successful entrepreneur, you want to build a learning culture."  - John MullinsResources:The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up by John Mullins: https://www.amazon.com/New-Business-Road-Test-entrepreneurs/dp/129200374XBreak the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the Worldby John Mullins: https://www.amazon.com/Break-Rules-Counter-Conventional-Mindsets-Entrepreneurs/dp/1394153015The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash by John Mullins: https://www.amazon.com/Customer-Funded-Business-Finance-Company-Customers/dp/111887885XThe Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed by Alberto Savoia:https://www.amazon.com/Right-Many-Ideas-Yours-Succeed/dp/0062884654Connect with John...

Staying one step ahead is crucial to success. But how can you position your business for growth and success? Having a proactive mindset lets you stay ahead of the curve, seize opportunities, and overcome challenges.Julia Nesterets is the CEO of JetOctopus.com that increases site indexability and SEO traffic for at least 50%.In this episode, Julia shares one approach that has proven effective in her business success, that is, taking a proactive stance. By proactively seeking out opportunities, anticipating challenges, and making strategic decisions you set up your business to greater heights.What you will learn from this episode:Find out how to create businesses out of identifying and capitalizing on market gaps by creating innovative solutionsLearn how to recover from a mistake and still keep goingDiscover a visionary brand of leadership that transcends mistakes and recognizes the talents and contributions of others towards scaling a business."I just adore proactive people. This is what helped me to build a really brilliant career, I was always the person who was not only thinking about my personal responsibility." - Julia NesteretsTopics Covered:00:00 - Introduction01:10 - What's behind her success in creating and selling businesses11:26 - Client-focused initiatives as a competitive advantage13:53 - How to decide between data-driven facts or intuition17:01 - What her experience in a big company taught her how to run her business20:08 - A balancing act between two opposite individuals in running a business21:40 - Her brand of leadership28:35 - Why she prefers to hire based on skills and experience over culture-fit31:42 - How proactivity led to her brilliant career and how she exemplifies leadership in her job and family life35:46 - How she juggles a work-life balance40:39 - When is it time to hire?41:45 - Addressing a mistake and still keep going despite it49:00 - What she would tell her younger self looking back nowConnect with  Julia Nesterets:Website: https://jetoctopus.com/LinkedIn: https://www.linkedin.com/in/julia-nesteretsConnect with Mert Cantimur:Website: https://executeandoutlast.com/  Twitter: https://twitter.com/mertcantimur_   Instagram:  https://www.instagram.com/mertcantimur_/    YouTube: https://www.youtube.com/@mertcantimur  LinkedIn: https://www.linkedin.com/in/mertcantimur/  Newsletter: https://www.mertcantimur.me/

In today's competitive business landscape, success is not just about delivering exceptional products or services. It also means fostering a sense of connection, boosting employee morale, and enhancing productivity. Hence, you can cultivate loyalty, trust, and ultimately, drive your business towards greater success.Anthony Laverde is a strategic and results-focused CEO with 20+ years of expertise in acquisition evaluation, operational excellence, business transformation, and executive leadership. He ignites growth in all of his business endeavors while serving as a trusted business partner that achieves ambitious P&L projections, reduces costs, innovates change, and influences executive decision-making through the use of reliable financial analytics.Join Anthony in this episode and let's explore how going beyond the transactional means and connecting with your employees on a personal level leads to a transformative effect in the workplace and drives business success."Make it more personal, less corporate and just ask people if they're okay and what you can do for them on any given day."- Anthony LaverdeTopics Covered:00:00 - Introduction01:00 - Monumental moments that are instrumental for his success as CEO03:01 - Failing is an opportunity for growing05:31 - Hiring for personality first and then culture07:19 - Leadership without the micromanaging aspect08:18 - Structuring incentives and rewards12:20 - The importance of having a support group that serves as your mentor[ plus a simple act with a lasting impact]17:16 - Of acquisition and due diligence and one important advice when making acquisitions for newbie entrepreneurs23:24 - Operating for profit versus operating for growth and pushing for transparent profit and loss statements, and the CFO and CEO's role in business success29:08 - Networking to educate yourself and ways you can do it even as a newbie, and advice to his younger selfConnect with Anthony Laverde:LinkedIn: https://www.linkedin.com/in/anthonylaverde/Connect with Mert Cantimur:Website: https://executeandoutlast.com/  Twitter: https://twitter.com/mertcantimur_   Instagram:  https://www.instagram.com/mertcantimur_/    YouTube: https://www.youtube.com/@mertcantimur  LinkedIn: https://www.linkedin.com/in/mertcantimur/  Newsletter: https://www.mertcantimur.me/

Do you want to become the best version of yourself and inspire others to greatness? A journey to great leadership is filled with self-reflection, growth, and continuous improvement. It requires dedication, a willingness to learn, and the ability to adapt to new challenges.Fritz Seyferth - The foundation of FS/A is built on Fritz’s rich background, which includes being a key member of teams that have succeeded at the highest level. Fritz uniquely combines a systems engineering mindset with a deep understanding of what motivates people to excel. This life journey has produced client relationships that go beyond being an advisor to being a trusted confidant. Fritz shares the human science that enables sustainable success in his 2023 publication “The Shift from Me to Team.”In this episode, Fritz helps us explore the principles, various strategies, insights, and techniques to help you unlock your full leadership potential. Join us for an enlightening episode where we explore the essential qualities needed to become an exceptional leader.What you will learn from this episode:Explore the concept of 'psychological safety' to gain a comprehensive understanding of human motivation and find out how this concept can empower individuals to reach their highest potential and make a meaningful impact.Discover how culture and a growth mindset lay a strong foundation for talents to thrive and make a meaningful and impactful contribution to an organization.Understanding the importance of leadership on how it impacts the well-being of your team while striving to accomplish your objectives and in the context of remote communication."The concept of being goal oriented, and people sensitive, those can be in conflict with each other. What we want to do is that we need to be people sensitive, so that people are motivated to want to achieve those goals." - Fritz SeyferthTopics Covered:00:00 - Introduction00:50 - A question that got him to study and find answers for02:26 - What separates a great from a good team04:00 - The concept of 'psychological safety' and what he finds surprising about human motivation08:24 - How missing one of these key elements signals something wrong about people's performance[ plus what fuels growth mindset]11:26 - The missing element in this strategy and all about learning and getting better15:00 - One important insight from Fritz's book, "The Shift from Me to Team," [plus identifying one's core values]27:18 - Limiting factors in most businesses, are you hiring the right people or not, and productivity in heated arguments35:25 - Keeping our egos in check, advice to his younger self, and how to resolve getting out of your problem42:19 - What is expected of leadership as we progress into the futureResources:The Shift from Me to Team: Unleashing Sustainable Greatness By Fritz Seyferth: https://team-fsa.com/book/Connect with Fritz Seyferth:Website: https://team-fsa.com/LinkedIn: https://www.linkedin.com/in/fritzseyferth Connect with Mert Cantimur:Website: https://executeandoutlast.com/  Twitter:

In life, we are often faced with challenges and setbacks that can leave us feeling discouraged and defeated. It's easy to view failures as roadblocks, hindering our progress and preventing us from reaching our goals. What if we were to shift our perspective and see failures as opportunities instead?Eric M. Fong is a Trial Lawyer, Educator, and Advocate. Empathy and compassion are the cornerstones of his philosophy in the practice of law as he believes that justice demands truth in thought, truth in speech, and truth in action. Anything less is unworthy. His ability to inspire justice and shine a light on untruths sets him apart. In a world bewildered by untruth, he exposes those who run from responsibility, and effectuate change through accountability. In this episode, Eric delves into his deepest secrets, toughest battles, and greatest failures, revealing how he overcame them and ultimately emerged as one of the top trial lawyers. What you will learn from this episode:Learn how addiction not only destroys individuals but also undermines relationships and the overall aspect of your existence and gain insight into understanding and confronting this social disease.Find out effective reframing tools, tactics, and a transformative mindset to conquer fear and embrace failures.Discover the art of persuasion and storytelling and live out your authentic self."The good habits of stringing together good days, good weeks, good months, good years will pay off, you've got to  keep that faith and hope. And just stay disciplined to it." - Eric FongTopics Covered:00:00 - Introduction01:08 - What got him to pursue law school  and how to break free from fear 04:49 - Knowing his true identity and overcoming adversity, emerging as one of the best trial lawyers09:11 - What helped developed his skills in persuasion and storytelling and live out his authentic self11:21 - Facing fear and being comfortable with it, and how messing his life left a lifelong consequences and broken relationships15:19 - Understanding addiction as a disease and the contributing factors, and discussing the necessary approach for addressing it.19:34 - A support group is beneficial on top of personal determination plus reframing mindset, tools, and tactics24:35 - Rediscovering yourself and finding new meaning in life after addiction28:19 - Advice to his younger self, thoughts about adversity, and key insights from his most recent success [a case he won]35:02 - How AI is impacting the law professionConnect with Eric M. Fong:Website: https://www.ericfonglaw.com/eric-fongConnect with Mert Cantimur:Website: https://executeandoutlast.com/ Twitter: https://twitter.com/mertcantimur_  Instagram:  https://www.instagram.com/mertcantimur_/   YouTube: https://www.youtube.com/@mertcantimur LinkedIn: https://www.linkedin.com/in/mertcantimur/ Newsletter: https://www.mertcantimur.me/...

Looking to skyrocket your business's success? The key to success lies in understanding the ever-evolving needs and desires of your target audience, and strategically positioning your business to meet those demands.Daren Smith is a coach for creatives and creates courses to help creatives breakthrough and make the important changes in their lives to get the fulfillment and success that they seek.He currently works as a film and TV producer and has over 14 years of experience in the industry.  He studied Sound Recording Technology at Brigham Young University and did the post-production sound on his first feature while still completing his major.He started his first company in 2007 providing post-production sound services to filmmakers in Utah, LA, and the UK, working on productions for CBS Sports, MTV, ITV Global, and The BBC.In 2012 he co-founded Telekinesis Entertainment, a boutique film production company in Provo, Utah.There, he worked as an executive producer and writer, and created award-winning short films, documentaries, web-series, and worked as a co-production company on features and TV shows with the LDS Motion Picture Studios and BYUTV.He recently made the switch back to freelancing and started DS Media in January of 2018 to be able to work on new projects and make progress on turning his most recent screenplay into a feature film.He formed Craftsman Creative in 2019 to serve and help creatives with their craft and their businesses.He has an incredible wife and three young boys, and they love traveling and the outdoors.Join us now in this episode as Daren provides valuable insights and actionable tips to drive your business towards unprecedented growth. We will explore proven strategies and techniques to help your business thrive in today's competitive market.What you will learn from this episode:Discover the captivating art of storytelling and master the skill of impacting your audience with content that deeply resonates with them.Find out highly effective and proven strategies that generate an overwhelming demand for your business.Overcoming the fear of judgment and imposter syndrome that hinder you from fully showcasing the impact you can have on others.08:09 - "Putting your ideas and your values and the the way you see the world out there, whether it's through Instagram reels, YouTube shorts, or tweets, or LinkedIn posts or blog posts or newsletters or podcasts, if you show the work that you're doing, it reveals your values. And that's what I think people ultimately resonate with." - Daren SmithTopics Covered:00:00 - Introduction01:29 - What drives his desire to serve and contribute in the space he is in03:50 - How to make people resonate with you and build deep relationships wit them06:55 - Getting started and overcoming your fear of judgment and imposter syndrome10:13 - A learning experience from his failures19:26 - How you can create impact on your audience with storytelling and make them pre-sold to your offer even before coming to you23:29 - Important point to think about when finding people you want to serve [target audience]37:00 - What's the story behind coming up with a title 'Blockbuster' for a book he wrote41:51 - The importance of being oversubscribed in your business49:50 - Costco strategy and this thing called 'content snack'54:25 - Emerging trends shaping the near futureResources:Get your FREE scorecard on where you are at in your business right now and a FREE micro coaching from Daren. Click here: https://scorecard.craftsmancreative.co/Join a...

The ability to think outside the box and come up with groundbreaking ideas is what sets individuals and organizations apart. But how can we cultivate this mindset and unlock our full creative potential?John Wolpert has been trekking through the wilderness of product and behavioral innovation for three decades. He co-founded a few startups, started a non-profit government-backed research consortium, and worked for a ton of companies (including IBM…three times) on emerging technology projects ranging from the early internet and life science to AI and blockchains. He has lived through all the buzzwords, coined a few, and learned to laugh at most of it.Join John in this exciting episode where we will delve deep into this game-changing concept of 'the two-but rule' that helps revolutionize the way we approach problem-solving and idea generation, challenging conventional thinking, breaking down barriers, and unlocking a world of possibilities.What you will learn from this episode:Find out what drives a 'radical improvement' in an organization.Discover the significant challenges that Web3 and Blockchain face in relation to the concept of open innovation.Uncover how this 'Two-But Rule' will help you with innovative ideas and open up great opportunities."Learn fast, you don't have to fail, you just have to learn fast." - John WolpertTopics Covered:00:00 - Introduction01:19 - Relating impactful events in his career05:51 - How to strategically align everyone to a big task of innovation in a large company06:55 - Creating a cohesive team that is unified by a singular vision to strategically explore new ideas for improvement09:57 - Staying resilient in the face of failures[ plus one big takeaway out of John's failure]13:04 - What one should be wary about working too hard15:24 - Getting in-depth with the 'two-but rule' [and how to find your biggest BUT in what you do]21:03 - Overcoming people's default answer of 'No'26:07 - The idea behind 'Open Innovation'[Web3, NFT, Blockchain] and how it is influencing the future37:48 - What is fundamentally wrong with Blockchain and the issues it is facing now?44:26 - The word invention and what it encapsulates and the two ways to run an organization long-term[where is remote work set up in all of this]47:08 - Learn fast over fail fastConnect with John Wolpert:Website: https://www.2buts.com/about                https://www.tacitpath.com/Connect with Mert Cantimur:Website: https://executeandoutlast.com/ Twitter: https://twitter.com/mertcantimur_  Instagram:  https://www.instagram.com/mertcantimur_/   YouTube: https://www.youtube.com/@mertcantimur LinkedIn: https://www.linkedin.com/in/mertcantimur/ Newsletter: https://www.mertcantimur.me/ 

How do you navigate the intricacies of the business landscape? It demands a resilient and determined attitude towards challenges and failures and a willingness to take risks and learn from them.Kristopher B. Jones is a serial entrepreneur, investor, and best selling author. Kris was the founder and former CEO of SEO and affiliate network Pepperjam, which he sold to eBay in 2009. In 2010 Kris founded investment firm KBJ Capital where he has invested in early stage technology and real estate. Kris' companies have raised over $30M in venture capital from top Silicon Valley firms, including Lightspeed Venture Partners, Index Ventures, and Precursor Ventures. Kris has sold over 100,000 books and published nearly 600 articles across major publications. Kris is currently the CEO of LSEO.com, an award winning digital marketing company and MerchBooth.com, a venture backed SaaS platform making it easy for anyone to create and sell hoodies, t-shirts, and more. Kris has worked with multiple celebrities and influencers, including comedian / actor Damon Wayans, Jr, actress / singer Christina Milian, and comedian / actor Kevin Hart, among others.Let's dive deep into this episode and explore valuable life lessons that can shape your approach and propel you towards your business goals and redefine your perception of risks and embrace a mindset that will set you apart in the world of business."Entrepreneurship is one of the most powerful and empowering ways to serve your community, to serve people that benefit from whatever it is that you sell." - Kristopher B. JonesWhy you've got to check out this episode:Learn to view entrepreneurship as a form of service to others and cultivate an attitude and mindset that align with the path to success.Discover the art of going all in without risking it all.Redefine failure rather than fear it, and learn from it.Topics Covered:00:00 - Introduction01:19 - Why entrepreneurship is one of the most empowering form of service05:12 - Looking beyond the financial rewards of entrepreneurship and redefining failure16:25 - Reflecting on the entrepreneurial journey that began with Pepperjam [ and more amazing opportunities that came as a result].27:30 - How your attitude determines the trajectory of your success32:18 - Two deciding factors on how you should tackle risk in starting a business36:44 - Utilizing diversification and not betting it all40:27 - Believing in 'showing more' than 'telling more'47:13 - Connect with Kristopher B. JonesConnect with Kristopher Jones:Website: https://lseo.com/, https://merchbooth.com/, https://acceleratorwb.com/, krisjones.comInstagram: https://www.instagram.com/kbjcapital/Twitter: https://twitter.com/krisjonescomLinkedIn: https://www.linkedin.com/in/internetceo/Connect with Mert Cantimur:Website: https://executeandoutlast.com/ Twitter:

Can a company truly flourish without mastering the intricacies of sales? The answer lies in the foundational concepts that underpin sales success, propelling business growth and development to unprecedented heights.Elinor Stutz broke through barriers long before doing so was popular. Against all the odds, she defied the theme, "women can't sell," to become the top producer at every company she ever worked, all the while ignoring attempts to get her to quit.Stutz's near-death experience showcased two visions, including her becoming a speaker and, next, giving her best to communities. The medical staff referred to her as the 'walking miracle.' Stutz Adapted the motto, "Believe, Become, Empower."As the CEO of Smooth Sale, Stutz is a motivational/inspirational speaker, author, sales trainer, and business blogger. Her commitment is to help her audience communicate well to empower their business growth and future sales.Join Elinor now as she unveils her own indispensable life lessons that empower businesses to harness the full potential of sales, driving them towards remarkable achievements in today's dynamic marketplace and genderless world.What you will learn from this episode:Discover why learning the art of sales should be your top priority as a business owner.Learn why diversity and inclusion are crucial in the workplace to achieve sales success.Understand how forging personal connections can help you achieve your business goals."What sales is all about? It's in the communication style. It should be friendly, professional and come to a meeting of the minds as to why and how you'll find agreement." - Elinor StutzTopics Covered:00:00 - Introduction01:52 - A near-death experience of clarity, pursuing her mission and starting a company despite it all08:20 - Being collaborative is just as essential as being competitive [ and creating a good sales team even as an inexperienced CEO]12:13 - Believe, Become, Empower [plus building strong relationships to establish a solid team and team building activities you can do]15:15 - Structuring incentives in sales, traits successful salespeople have, the role a coach play in her becoming a public speaker20:21 - Figuring out your core values, helpful tips when getting hired or selling a product [SPIN selling method of answering questions]24:05 - Training a newbie salesperson versus the more experienced one, sales as the first skill you should learn, and misjudgment about sales27:40 - Writing a book not in a professional but personal way, understanding about the significance of diversity and inclusion, and overcoming fears32:22 - Remembering her Dad's legacy, pushing for growth without imposing, and what differentiates a good from a great salesmanResources:SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/ Nice Girls Do Get the Sale: Using the Power of Empathy to Build Relationships and Get ResultsbyElinor Stutz: https://www.thriftbooks.com/w/nice-girls-do-get-the-sale-relationship-building-that-gets-results_elinor-stutz Sign up and grab Mert’s Execute Reading List at https://executeandoutlast.com/ Connect with Elinor Stutz:LinkedIn:

How does fear empower us more than hinder us? It can often act as an invisible barrier, preventing us from reaching our dreams and limiting our potential. However, when we learn to harness fear effectively, it can become a powerful source of motivation that propels us beyond our comfort zones.She ran away at 5 years old and was gone an entire week, came home riddled with fears and, in turn, became a people-pleaser. At age 51, she decided to break through one fear every day for a year and, in doing so, she gained an exorbitant amount of confidence to share her story. Her mission is to empower 5 million women and men to write their stories to make a greater impact on the planet. Lynda Sunshine West is the Founder and CEO of Action Takers Publishing, a Speaker, 23 Time #1 International Bestselling Author, Contributing Writer at Entrepreneur Magazine and Brainz Magazine, Executive Film Producer, and Red Carpet Interviewer.Let's join Lynda, as she helps us break free from our limitations so that we can achieve remarkable feats and accomplish more than we ever thought possible.What you will learn from this episode:Discover effective strategies to overcome your fears and achieve success in both your personal and professional life.Unleash your inner strength and overcome your fears with this simple yet effective exercise you can do right now.Find out effective methods to streamline and optimize your business operations for maximum efficiency and smoothness.“I use my fear to fuel me instead of to fail me, so it moves me forward." - Lynda Sunshine WestTopics Covered:01:21 - Living a life of fear at an early age and one defining moment that shifted it all04:20 - An exercise that can ignite a transformation within you just as it did for Lynda12:46 - Do it because you're scared [ and becoming 'those people' after breaking through those fears]20:22 - What she would have done differently before writing her book [and letting go of your excuses and overcoming your fears]28:50 - Why it was important to figure out the root cause of her fear and how she sees fear now35:18 - How those different jobs help her run her business now, qualifications of people she hires, how soon should you hire people40:17 - Training people and empowering them with tools and acknowledging their strengths44:22 - Common trait she finds in her team46:09 - What's the best thing about sharing one's story49:52 - Important action steps you can do before writing a book and what she would tell her younger self back thenResources:Footsteps of the Fearless by Greg S. Reid:https://www.amazon.com/Footsteps-Fearless-Greg-S-Reid/dp/1939078091 Momentum: 13 Lessons From Action Takers Who Changed the World by Lynda Sunshine West: https://www.amazon.ca/Momentum-Lessons-Action-Takers-Changed-ebook/dp/B088F5KVQQ The Fearless Entrepreneurs: Fear Less; Be More byLynda Sunshine West:https://www.amazon.com/Fearless-Entrepreneurs-Fear-Less-More/dp/1734875925Invisible No More; Invincible Forever More: Inspiring Stories From Women Who Have Gone From Invisible to Invincible by byLynda Sunshine West:

Envision a leadership environment where your ability to inspire and engage others fuels a collaborative and thriving atmosphere.Don L. Gleason is a Career Transition Coach, Speaker, Trainer, and Veteran who helps professionals obtain the career position and life they want.Let's dive into this episode and be empowered with the essential skills and profound insights required to forge strong relationships, propel team accomplishments, and establish yourself as an esteemed and influential leader.What you will learn from this episode:Discover a leadership style anchored on 'asking people to do things'.Learn about leadership skills that encourage a collaborative spirit for growth without overwhelming anyone.Nurture a mindset of gratitude and inquisitiveness, constantly seeking ways to support both your colleagues and the team as a whole by asking thoughtful questions. "You make it as a leader, but you never think about it that way. It's always about my team." - Don L. GleasonTopics Covered:00:00 - Introduction01:10  - How he ended up in the military service [and Leadership traits that earn respect and foster connections with people.]08:21 - How to stop yourself from being a know-it-all [keeping your ego in check]11:03 - Military leadership versus private sector and showing leadership needed for growth without overwhelming people16:33 - How to lead from the middle, upwards, downwards, or sideways [ and Is fear a long-term motivating factor?]25:09 - A sandwich approach to giving negative feedback34:31  - A challenge that inspired him to create a culture of openness with his people36:11 - Taking care of your mental health, finding a job that fit into your life, what he would change in his younger years50:24 - Transitioning from military to professional career [challenges, jobs suited for ex-service men]54:48 - Two important things you must think about when transitioning from the service to a professional lifeResources:The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message by John C. Maxwell: https://www.amazon.com/16-Undeniable-Laws-Communication-Message/dp/B0BMZ6N6MD Sign up and grab Mert’s Execute Reading List at https://executeandoutlast.com/ Connect with Don L. Gleason:LinkedIn: https://www.linkedin.com/in/don-gleason/Connect with Mert Cantimur:Website: https://executeandoutlast.com/ Twitter: https://twitter.com/mertcantimur_  Instagram:  https://www.instagram.com/mertcantimur_/   YouTube: https://www.youtube.com/@mertcantimur LinkedIn: https://www.linkedin.com/in/mertcantimur/

Are you ready to unlock the untapped potential of your social media following? Discover the game-changing strategies and techniques to effortlessly turn your followers into fiercely loyal customers, propelling your business to new heights of success.Chris Burns describes himself as a bit of a serial entrepreneur, author, adjunct professor, digital marketing coach, podcaster, and consultant. He's worked in marketing for over 20 years and has been fortunate to help hundreds of businesses including his own scale by doubling down on digital. That success all starts by helping businesses differentiate and stand out rather than blend in. He also believes that strategy and execution are the elements often missing for small to medium sized businesses.Let's uncover strategies and best practices for turning your social media followers into loyal customers, helping you build a strong and sustainable customer base."It's not about the algorithms, it's about the followers. Because if you give them what they want, they will become your biggest advocates and they will spread the word faster than the algorithms can spread it for you. " - Chris BurnsWhat you will learn from this episode:Explore the market trends, social media strategies, and effective marketing techniques that can elevate your business to greater heights.Discover a proven 4-step process from content creation to conversion.Create a clear vision and implement a strategy to achieve your business goals.Topics Covered:00:00 - Introduction01:58 - Insights on the best social media platform to use and which one has the underpriced attention and how TikTok's ban affect the content game moving forward05:40 - Creating content for different platforms with ease, diving into social listening and giving more value10:28 - Insights on content to conversion process[looking at the process like a recipe]13:36 -Building a strong personal connection with your audience and turning them into a fandom[and people who are best examples of this]20:34 - AI and why you should be leveraging it now23:27 - Thoughts on authenticity versus sensationalism, connectivity and mental wellbeing28:49 - Develop a clear vision and create a process to achieve it [and a marketing philosophy that helps differentiate your brand]36:04 - Niching, knowing your core values, selling by indirectly selling, and giving free stuff away44:11 - Creating multiple contents, documenting versus creating content, metrics and analytics, quality over quantityConnect with Chris Burns:LinkedIn: https://www.linkedin.com/in/chrisbburns/Website: https://iamchrisburns.com/Connect with Mert Cantimur:Website: https://executeandoutlast.com/ Twitter: https://twitter.com/mertcantimur_  Instagram:  https://www.instagram.com/mertcantimur_/   YouTube: https://www.youtube.com/@mertcantimur LinkedIn: https://www.linkedin.com/in/mertcantimur/

Imagine having a secret weapon that enables you to achieve even greater success other than just focusing on delivering the perfect pitch, closing deals, and surpassing targets.Meet Yannis Tzortzis. He supports People and Businesses to Define And Achieve Purpose-Driven Goals. He combines former executive experience, his certified coaching training and the influence of ancient Greek philosophers from classical studies, to provide uniquely designed coaching services. This supports everyone in discovering their purpose, defining their vision, setting goals and committing to the plan to achieve measurable results!Let’s join Yannis as he shows us how by truly understanding your clients' as well as your team members’ needs and concerns, you can build stronger relationships, gain valuable insights, and ultimately close more deals and take your sales game to the next level."You have to start looking around; start listening actively, which is for me, the alpha and the omega in sales." - Yannis Tzortzis.Why you've got to check out this episode:Understand the importance of embracing failure and overcoming fear of it.Discover the reasons why instilling a culture of fear in the workplace is not a viable long-term strategy.Find out the benefits of actively listening to yourself and your customers to enhance your success.Topics Covered:03:18 - What fuels him to do his purpose in life [why he's not afraid of failure]10:50 - Finding your purpose amidst the noise13:53 - What makes Greece different in terms of work culture and values18:17 - Selling mindset to emulate25:52 - A compounding asset in word of mouth31:26 - How to create a power team, how to spot a good sales leader, and insights about hiring a team member from job platforms43:37 - A believer of commission-based sales incentives48:13 - Not believing in a culture of fear around sales instead team building is his thingConnect with Yannis Tzortzis:Website:https://tzortzis.eu/Twitter:https://twitter.com/YannisTzortzisConnect with Mert Cantimur:Website: https://executeandoutlast.com/Twitter: https://twitter.com/mertcantimur_ Instagram:  https://www.instagram.com/mertcantimur_/ YouTube: https://www.youtube.com/@mertcantimurLinkedIn: https://www.linkedin.com/in/mertcantimur/