How do you navigate the intricacies of the business landscape? It demands a resilient and determined attitude towards challenges and failures and a willingness to take risks and learn from them.

Kristopher B. Jones is a serial entrepreneur, investor, and best selling author. Kris was the founder and former CEO of SEO and affiliate network Pepperjam, which he sold to eBay in 2009. In 2010 Kris founded investment firm KBJ Capital where he has invested in early stage technology and real estate. Kris' companies have raised over $30M in venture capital from top Silicon Valley firms, including Lightspeed Venture Partners, Index Ventures, and Precursor Ventures. Kris has sold over 100,000 books and published nearly 600 articles across major publications. Kris is currently the CEO of LSEO.com, an award winning digital marketing company and MerchBooth.com, a venture backed SaaS platform making it easy for anyone to create and sell hoodies, t-shirts, and more. Kris has worked with multiple celebrities and influencers, including comedian / actor Damon Wayans, Jr, actress / singer Christina Milian, and comedian / actor Kevin Hart, among others.

Let's dive deep into this episode and explore valuable life lessons that can shape your approach and propel you towards your business goals and redefine your perception of risks and embrace a mindset that will set you apart in the world of business.

"Entrepreneurship is one of the most powerful and empowering ways to serve your community, to serve people that benefit from whatever it is that you sell." - Kristopher B. Jones

Why you've got to check out this episode:

• Learn to view entrepreneurship as a form of service to others and cultivate an attitude and mindset that align with the path to success.
• Discover the art of going all in without risking it all.
• Redefine failure rather than fear it, and learn from it.

Topics Covered:

00:00 - Introduction

01:19 - Why entrepreneurship is one of the most empowering form of service

05:12 - Looking beyond the financial rewards of entrepreneurship and redefining failure

16:25 - Reflecting on the entrepreneurial journey that began with Pepperjam [ and more amazing opportunities that came as a result].

27:30 - How your attitude determines the trajectory of your success

32:18 - Two deciding factors on how you should tackle risk in starting a business

36:44 - Utilizing diversification and not betting it all

40:27 - Believing in 'showing more' than 'telling more'

47:13 - Connect with Kristopher B. Jones

Connect with Kristopher Jones:

• Website: https://lseo.com/, https://merchbooth.com/, https://acceleratorwb.com/, krisjones.com
• Instagram: https://www.instagram.com/kbjcapital/
• Twitter: https://twitter.com/krisjonescom
• LinkedIn: https://www.linkedin.com/in/internetceo/
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