Looking to skyrocket your business's success? The key to success lies in understanding the ever-evolving needs and desires of your target audience, and strategically positioning your business to meet those demands.

Daren Smith is a coach for creatives and creates courses to help creatives breakthrough and make the important changes in their lives to get the fulfillment and success that they seek.

He currently works as a film and TV producer and has over 14 years of experience in the industry.  

He studied Sound Recording Technology at Brigham Young University and did the post-production sound on his first feature while still completing his major.

He started his first company in 2007 providing post-production sound services to filmmakers in Utah, LA, and the UK, working on productions for CBS Sports, MTV, ITV Global, and The BBC.

In 2012 he co-founded Telekinesis Entertainment, a boutique film production company in Provo, Utah.

There, he worked as an executive producer and writer, and created award-winning short films, documentaries, web-series, and worked as a co-production company on features and TV shows with the LDS Motion Picture Studios and BYUTV.

He recently made the switch back to freelancing and started DS Media in January of 2018 to be able to work on new projects and make progress on turning his most recent screenplay into a feature film.

He formed Craftsman Creative in 2019 to serve and help creatives with their craft and their businesses.

He has an incredible wife and three young boys, and they love traveling and the outdoors.

Join us now in this episode as Daren provides valuable insights and actionable tips to drive your business towards unprecedented growth. We will explore proven strategies and techniques to help your business thrive in today's competitive market.

What you will learn from this episode:

• Discover the captivating art of storytelling and master the skill of impacting your audience with content that deeply resonates with them.
• Find out highly effective and proven strategies that generate an overwhelming demand for your business.
• Overcoming the fear of judgment and imposter syndrome that hinder you from fully showcasing the impact you can have on others.

08:09 - "Putting your ideas and your values and the the way you see the world out there, whether it's through Instagram reels, YouTube shorts, or tweets, or LinkedIn posts or blog posts or newsletters or podcasts, if you show the work that you're doing, it reveals your values. And that's what I think people ultimately resonate with." - Daren Smith

Topics Covered:

00:00 - Introduction

01:29 - What drives his desire to serve and contribute in the space he is in

03:50 - How to make people resonate with you and build deep relationships wit them

06:55 - Getting started and overcoming your fear of judgment and imposter syndrome

10:13 - A learning experience from his failures

19:26 - How you can create impact on your audience with storytelling and make them pre-sold to your offer even before coming to you

23:29 - Important point to think about when finding people you want to serve [target audience]

37:00 - What's the story behind coming up with a title 'Blockbuster' for a book he wrote

41:51 - The importance of being oversubscribed in your business

49:50 - Costco strategy and this thing called 'content snack'

54:25 - Emerging trends shaping the near future

Resources:

• Get your FREE scorecard on where you are at in your business right now and a FREE micro coaching from Daren. Click here: https://scorecard.craftsmancreative.co/
• Join a FREE monthly workshop to help build & grow your Bespoke Creative Businesses. Click here:  https://lu.ma/u/craftsmancreative

Connect with Daren Smith:

• Website: http://www.darentsmith.com/

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/ 
• Twitter: https://twitter.com/mertcantimur_  
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• Newsletter: https://www.mertcantimur.me/