From Leads to Leases - Senior Living Marketing and Sales

SummaryIn this episode, Jerry Vinci and Ira Kerns discuss the evolving landscape of recruiting in the senior living industry. They explore the challenges posed by outdated practices, the impact of COVID-19 on staffing, and the changing expectations of the workforce. Kerns emphasizes the importance of listening to top performers, the potential pitfalls of sign-on bonuses, and the need for a strong recruiting brand. They also delve into strategies for retaining staff and the role of AI in enhancing the recruiting process.Learn MoreConnect with Ira Kerns on LinkedInLearn more about J Ross LA RecruitingTakeawaysThe biggest recruiting problem is outdated thinking.Staffing crisis in senior living is a pressing issue.Leadership roles are equally affected by staffing challenges.COVID-19 has exacerbated staffing issues in the industry.Attracting mission-driven talent is crucial for success.Recruiting efforts must be hyper-local to be effective.A strong brand can attract quality candidates.Sign-on bonuses may create resentment among existing staff.Creating a positive work environment is essential for retention.AI can streamline recruiting but should not replace human interaction.Chapters00:00 Welcome to From Leads to Leases - A Senior Living Business Podcast02:21 The Evolution of Recruiting in Senior Living10:44 Changing Workforce Expectations and Challenges15:13 What Top Performers can Teach Operators about Recruiting17:22 Are Sign-On Bonuses Helpful or Hurtful?22:19 Can Bigger Culture Outweigh a Bigger Salary?25:39 How to Start Building a Strong Recruitment System31:54 Retention Strategies for a Stable Workforce39:05 The Role of AI in Recruitment44:35 How AI Can Benefit Recruiting and Identifying Top Performers46:14 Do Operators Know What Inspires Staff to Stay?Keywordssenior living, recruiting, staffing crisis, COVID-19, workforce expectations, employee retention, sign-on bonuses, recruiting brand, work environment, AI in recruiting

SummaryIn this episode of 'From Leads to Leases', host Jerry Vinci speaks with Petra Marquart, an expert in customer service training for the long-term care industry. They discuss Petra's journey from performing on stage to advocating for compassionate service in senior care. The conversation delves into the philosophy behind the See Me Training program, which emphasizes the importance of seeing and respecting residents as individuals. Petra shares insights on leadership, culture, and the critical role of self-esteem in caregiving. The episode concludes with practical advice for leaders looking to transform their communities and foster a culture of care.Learn MoreConnect with Petra Marquart on LinkedInHire Petra for a Keynote AppearanceLearn more about See Me TrainingTakeawaysCustomer service should be a philosophy, not a checklist.The See Me Training focuses on seeing and respecting individuals.Leadership directly influences the culture of care.Self-esteem in caregivers affects the quality of service.Training must be ongoing and integrated into the culture.Great service is about how residents feel about themselves.Leaders should model the behaviors they want to see.Empowerment and dignity are crucial for residents and staff.Hiring the right people is essential for maintaining culture.Transforming culture requires patience, investment, and commitment.Chapters00:00 Welcome to From Leads to Leases - A Senior Living Business Podcast01:46 Petra Marquart - Keynote Speaker, Author, and Trainer02:31 How Petra Found Herself in Senior Living Customer Service Training05:35 How a Crisis Helped Shape Petra's Customer Service Program12:30 See Me Training's Core Philosophy14:25 What Senior Living Customer Service is Really All About19:57 The Correlation Between Staffing Shortages and Subpar Service29:28 Great Customer Service Starts with Great Culture36:57 Are They Residents or Are They Customers?40:01 Residents Hold a Silent Fear of Retaliation47:03 The Disconnect Between What Leaders Say and Actually Do53:20 Service Leadership in Practice57:19 How Leaders Can Identify Low Self-Esteem in Caregivers01:02:27 First Steps to Transforming Culture in Your CommunityKeywordssenior living, customer service, long-term care, leadership, empowerment, training, culture, See Me Training, Petra Marquart, caregiving

SummaryIn this episode of From Leads to Leases, host Jerry Vinci speaks with Benjamin Ekstrom, Senior Vice President of IT at Sincere Senior Living, about the critical role of AI governance in the senior living industry. They discuss the importance of understanding the difference between automation and AI, the challenges of balancing innovation with compliance, and the need to modernize outdated technology infrastructure. Benjamin shares insights on managing IT support across generations, the role of robotics, and the impact of quantum computing on cybersecurity. The conversation emphasizes a people-first approach to technology and the potential for innovation to enhance employee retention in the healthcare space.Learn MoreConnect with Benjamin Exstrom on LinkedInLearn more about Sinceri Senior LivingTakeawaysAI governance is more important than AI capability.Automation is a subset of AI, not the same.Balancing innovation with compliance is a major challenge.Tech is now a necessary capital investment.Managing IT support is often invisible labor.Robots can help fill workforce gaps but require oversight.There's a significant gap in mid-level IT talent.Quantum computing will revolutionize encryption methods.A people-first approach to tech is essential.Innovation can lead to improved employee retention.Chapters00:00 Welcome to CCR Growth's - Senior LIving Business Podcast01:38 Benjamin Ekstrom - Senior Living IT Expert02:29 AI Governance: The New Frontier03:58 Misconceptions Between Automation and AI05:33 Dangers of Generative AI Tools in Senior Living07:33 Managing IT Support in Senior Living09:40 Integrating Tech for Staff and Residents10:40 The Role of Robots in Modern Workplaces12:01 Bridging the Generational Talent Gap15:31 The Demand for IT Talent18:38 Quantum Computing and Cybersecurity20:35 The Value of Analog in a Digital World22:08 Tech Adoption: Early vs. Late22:33 Human-Centric Technology Design24:09 Proactive Planning for Future Tech26:43 Innovation and Job SecurityKeywordsAI governance, automation, senior living, technology infrastructure, cybersecurity, generational talent gap, smart technology, employee retention, digital transformation, healthcare compliance

SummaryIn this episode, Jerry Vinci speaks with Kent Lewis about the evolution of digital marketing, the impact of AI, and the future of SEO and paid media. They discuss the importance of lean marketing teams, user-centered design, and conversion rate optimization in the senior living industry. Kent shares insights on how AI serves as a force multiplier for businesses and emphasizes the need for marketers to adapt to the rapidly changing landscape.Learn MoreCheck out NextNW - a new era of Northwest marketingRead Kent's thought leader content or book him for a speaking engagement on his websiteConnect with Kent J. Lewis on LinkedInTakeawaysAI is transforming the marketing landscape, making processes more efficient.Digital marketing evolves rapidly due to the experimental nature of marketers.AI acts as a force multiplier, enhancing productivity and output.Conversion rate optimization can significantly impact revenue.Lean marketing teams are more agile and effective in today's environment.User-centered design is essential for effective marketing strategies.Data-driven decision making is crucial for success in marketing.SEO is not dead; it is evolving with AI integration.Paid media will increasingly rely on automation and AI.Versatile skill sets are becoming more valuable in marketing teams.Chapters00:00 Welcome to From Leads to Leases - a Senior Living Marketing Podcast02:26 The Evolution of Digital Marketing06:46 AI as a Game Changer in Marketing11:57 Is AI the Silver Bullet for Marketers15:11 The Future of SEO and AI19:15 Will Paid Media Be Automated?22:55 Downsizing the Agency Footprint35:05 Doubling Conversions37:12 Why Senior Living Websites Leak Leads39:21 What is Senior Living is Missing?41:31 How Senior Living Can Leverage Data

SummaryIn this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services. The conversation explores the challenges families face when choosing senior living options, the emotional stakes involved, and the shifting dynamics within the industry that prioritize filling beds over resident care. Andrea's insights highlight the critical role of advocacy in ensuring families make informed decisions that truly meet their loved ones' needs.Learn More:Visit Chicago Senior Living AdvisorsConnect with Andrea DonovanTakeawaysFamilies need someone on their side when choosing senior living.Andrea Donovan's model focuses on long-term fit over quick solutions.Many placement agents prioritize community incentives over family needs.Judging a senior living community by aesthetics can lead to poor decisions.Understanding staffing ratios is crucial for families.The pressure to fill beds in senior living communities is increasing.Families often lack the right questions to ask during tours.A structured schedule is essential for effective memory care.The emotional stakes in senior living decisions are high for families.Advocacy in senior care is vital for better outcomes.Chapters00:00 Welcome to From Leads to Leases - A Senior Living Podcast01:35 Andrea Donovan's Unique Approach to Senior Placement05:29 What Families Risk Using Free Placement Services07:20 Dangerous Mistakes When Choosing a Senior Living Option08:29 How Andrea Handles Complex Placement Cases15:47 What Placement Failures Look LIke for Older Adults20:04 Sales Teams are Being Pressured More Than Ever21:10 Issues with Senior Living Staffing and Culture23:35 Changes in How Families Make Decisions28:25 Proper Evaluation of Memory Care Communities31:31 Do Operators Understand The Family Perspective?35:01 How Placement Agents can Maintain Relationships with Communities36:19 How Communities Should View Advocates for Seniors39:42 Andrea's Self-Reflections and What Keeps Her Motivated

SummaryIn this episode, Jerry Vinci and Evan Petig discuss the complexities of the senior living industry, focusing on the importance of bridging the gap between sales and ownership perspectives. They explore how understanding product value, optimizing inventory, and pricing strategies can enhance community engagement and performance. The conversation also touches on the future challenges and opportunities in senior living, emphasizing the need for innovative solutions to accommodate the growing senior population.Learn More:Connect with Evan PetigTakeawaysThe real power move is aligning sales and ownership perspectives.Sales teams must understand the product's value proposition.Ownership seeks collaboration, not criticism, from sales teams.Sales counselors face unique challenges in selling senior living.A holistic view of the product includes pricing, finishes, and community engagement.Inventory optimization requires data analysis and team collaboration.Establishing standards can eliminate objections in sales.Trust and value are critical in driving decisions in senior living.Celebrating small wins can build momentum in turnaround situations.Innovation and testing are essential for long-term sustainability in the industry.Chapters00:00 Introduction to the Podcast and Guest03:52 Bridging the Gap Between Sales and Ownership13:40 Holistic View of the Product in Senior Living18:22 Inventory Optimization in Senior Living24:05 Success Stories: Aligning Product and Pricing29:31 Key Signals for Property Turnarounds37:20 Innovative Solutions for Housing Older AdultsKeywordssenior living, sales, ownership, marketing, inventory optimization, pricing strategies, community engagement, leadership, future of aging, senior care

SummaryIn this episode, Jerry Vinci speaks with Maureen Longoria, co-founder and CEO of LiveNow Relocation, about the complexities of senior living transitions. They discuss the emotional aspects of downsizing, the importance of advocacy, and how technology can streamline the relocation process. Maureen shares insights on the future of senior living, the need for a supportive network, and the significance of preserving dignity and memories during this challenging time. The conversation emphasizes the importance of compassion and clarity in helping seniors navigate their later life transitions.Learn More:Connect with Maureen LongoriaLearn more about LivNow RelocationTakeawaysDownsizing can be a compassionate and supportive process.Relocation management is about connecting the dots for families.Emotional support is crucial during transitions for seniors.Advocacy is essential in ensuring seniors receive quality care.The aging population is shifting towards more community living.Families often feel overwhelmed and need guidance during moves.Technology can aid in managing relocations effectively.Building a network of vetted providers is key to success.Preserving memories is important when downsizing.Dignity in aging should be a priority in senior care.Chapters00:00 Introduction to Senior Living Transitions07:22 The Journey into Relocation Management16:58 Understanding the Emotional Aspects of Moving26:55 Advocacy in Senior Relocation36:42 Building a Supportive Network for Seniors34:52 The Coming Wave of Baby Boomers39:18 Rethinking Senior Living Models45:05 Innovative Partnerships in Senior Living49:52 Supporting Incoming Residents53:05 Dignity in Aging56:33 Memories and Letting Go

SummaryIn this episode of From Leads to Leases, host Jerry Vinci speaks with John Greaves, owner of Next Step Sales Management, about the innovative Senior Living Sales Practice Studio. They discuss the importance of sales training in the senior living industry, the need for role clarity among sales counselors, and how AI can enhance sales training by providing practice opportunities and measurable outcomes. Greaves emphasizes the significance of storytelling in sales and the collaborative approach to developing tools that benefit the entire industry.Learn More:Connect with John GreavesLearn more about Next Step Sales Management and the AI-Driven Practice StudioTakeawaysSales training is often misunderstood and undervalued in senior living.Role clarity is essential for maximizing sales performance.AI can provide a safe space for sales counselors to practice conversations.The Senior Living Sales Practice Studio allows for measurable outcomes in training.Sales counselors should focus on filling the revenue bucket, not other roles.Effective sales conversations require preparation and practice.Storytelling is a powerful tool in sales interactions.Sales counselors need to be subject matter experts in their market.Collaboration among sales coaches can enhance training tools.The future of sales in senior living relies on human connection and preparation.Chapters00:00 Introducing From Leads to Leases - a Senior Living Sales Podcast01:41 Introducing John Greaves - Sales Training Expert02:37 Choose a Sales Lane and Own It03:41 Why Sales Training is Misunderstood05:25 Sales Role Clarity and Overwhelm08:51 The Ultimate Senior Living Sales Practice AI Studio16:53 Customizing Sales Training to Your Team19:16 Leveraging AI for Enhanced Sales Coaching21:34 Creating Better Efficiencies in Sales Training26:29 Collaborative Innovation in Sales Training30:46 Why AI-Guided Sales Training is More Efficient and Effective34:05 The Power of Collective Storytelling37:15 Sharing Instead of Gatekeeping Innovation41:33 The Future of Sales and Sales Training

SummaryIn this episode of From Leads to Leases, host Jerry Vinci speaks with Robert Jakini, a seasoned leader in the senior living industry. They discuss the importance of ethical care, the personal motivations behind entering the senior care field, and the need for a people-first approach in operations. Robert shares insights on navigating crisis-driven decisions in memory care, the significance of prioritizing residents and families, and strategies for creating a positive culture within communities. The conversation emphasizes the necessity of experience-based care and the challenges of employee retention in a competitive market.Learn More:Connect with Robert Jakini on LinkedInTakeawaysEveryone in senior care has a personal motivation.Long-term plans can hurt residents and operators.The role of the executive director is crucial for care.Experience-based differentiation beats luxury amenities.Pre-planning for senior care is essential for families.The emotional burden on families is significant during transitions.Leadership requires physical presence in the community.Creating a positive culture is key to employee retention.Understanding individual resident needs is vital for care.Crisis-driven decisions in memory care require empathy and support.Chapters00:00 Welcome to From Leads to Leases - Senior Living Podcast01:50 Robert's Personal Motivations in Senior Care04:43 Navigating Difficult Family Decisions05:44 Not all Business is Good Business06:53 How Smaller Communities can Compete Against Larger Operators09:47 Balancing Business and Ethical Care13:22 Standing Out in a Hyper-Competitive Market15:17 Acts of Kindness in Daily Life17:29 Selling Life NOT Real Estate21:32 Navigating Memory Care Challenges25:25 The Power of Experience-Based Reassurance27:20 The Importance of Leadership Presence32:41 Leaving People Better Then You Found Them34:57 Building a Caring Culture38:07 Turning Around Distressed Communities42:17 Staying Connected with Robert Jakini

SummaryIn this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They share their personal journeys into the field, debunk common misconceptions about hospice, and emphasize the importance of reframing hospice as a supportive service rather than an end-of-life destination. The conversation explores the emotional and practical aspects of hospice care, the unique challenges faced by providers, and the need for a cultural shift in healthcare conversations surrounding death and dying. With insights into the future of hospice care and the importance of compassionate support, this episode aims to educate and inspire listeners about the value of hospice services.Learn More:Connect with Nicole PeacockConnect with Brett SchnableLearn more about Suncrest HospiceTakeawaysHospice is about improving quality of life, not giving up.Many people wait too long to enter hospice care.Hospice is for anyone with a terminal illness, not just cancer.Conversations about hospice should happen earlier.Hospice provides comprehensive support for patients and families.The stigma around hospice care needs to be addressed.Hospice can be seen as extra support rather than an end.Building relationships with senior living communities is crucial.The demand for hospice care will continue to grow.Compassionate care is essential in hospice work.Chapters00:00 Welcome to From Leads to Leases01:14 Understanding Hospice: A New Perspective07:36 Common Misconceptions About Hospice10:23 Reframing Hospice as Extra Support14:26 Balancing Emotion and Sales in Hospice Conversations16:44 Collaborating with Physicians for Patient Care17:48 Preparing for the Growing Demand in Hospice Services21:15 The Future of Hospice Amidst Workforce Shortages22:27 Educating Families About Hospice from the Start24:27 Identifying Signs for Hospice Care25:03 Changing the Culture of Healthcare Conversations27:31 Insurance Coverage for Hospice Services28:10 The Future of Hospice Care Models30:07 Motivation in the Hospice Space31:30 Reframing the Stigma Around Hospice Care32:17 Staying Connected with Suncrest Hospice

SummaryIn this episode, Jerry Vinci discusses Google's critical role in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and smart advertising strategies. He provides actionable insights on optimizing online presence to drive more tours and move-ins, highlighting the need for a comprehensive digital strategy that integrates various elements of online marketing.TakeawaysYour community isn't showing up on Google, you're missing move-ins.Google is the primary gateway for search-based discovery.If your content isn't search visible, it won't be AI visible.Google Business Profile is your digital curb appeal.Your Google Business Profile shows up before your website.Smart Google ads are about precision and not volume.Your website's never done; it should be a living part of your marketing system.You don't need to be a marketing expert to win on Google.Update your Google Business profile this week.Lead with strategy and with heart.Chapters00:00 The Importance of Google for Senior Living Communities03:39 Understanding Search Behavior and Google’s Role08:30 Core Ranking Factors for Google Local Search Algorithm16:48 Maximizing Your Google Business Profile25:27 Building Effective Google Ads Campaigns35:41 Converting Website Traffic into Tours45:19 Takeaways from Leveraging Google

SummaryIn this conversation, Henriette Kole discusses the importance and impact of PACE (Programs of All-Inclusive Care for the Elderly) programs in supporting older adults to live safely at home. With the aging population projected to reach 71 million by 2030, the need for comprehensive care models like PACE is more critical than ever. Henriette explains the structure of PACE, its benefits, and the challenges faced in expanding these programs, including misconceptions, financial aspects, and the role of technology in enhancing care. The discussion also highlights the importance of addressing loneliness and isolation among seniors, as well as the need for collaboration between PACE and senior living providers to create a more supportive environment for the elderly.Learn More:Connect with Henriette KoleTakeawaysPACE programs are designed to keep older adults living safely at home.The number of individuals over 65 is projected to reach 71 million by 2030.PACE programs provide comprehensive care, including medical and social services.The application process for PACE can be lengthy and complex, especially in regulated states like New York.Loneliness and isolation among seniors have increased post-COVID, necessitating better outreach and support.Technology can help reduce anxiety and improve access to care for older adults.Many misconceptions exist about PACE, including its association with insurance companies.PACE programs do not require co-pays and cover a wide range of services.The capacity of PACE programs is often underestimated; they can serve large populations.Barriers to expanding PACE include over-regulation and financial requirements for providers.Chapters00:00 Welcome to From Leads to Leases01:21 Understanding PACE Programs and Their Importance07:35 Aging in Place: The Future of Elderly Care11:39 Integrating PACE Programs: Steps and Challenges13:45 Addressing Loneliness and Isolation in Older Adults17:04 The Role of Technology in Elderly Care22:13 Common Misconceptions About PACE Programs24:34 Understanding PACE Costs and Responsibilities26:17 Challenges in Rural Areas and Awareness of PACE29:09 Eligibility and Financial Considerations for PACE30:38 Misconceptions About PACE Program Size and Capacity32:19 Barriers to Expanding PACE Programs35:47 Provider Requirements for Successful PACE Programs41:53 Collaboration Between Senior Living and PACE44:03 Future of PACE and Workforce Challenges46:51 Recognizing Hidden Needs of Seniors48:24 The Comprehensive Nature of PACE Programs

SummaryIn this episode, Jerry Vinci speaks with Meg Harper about the evolving landscape of marketing in the senior living industry. They discuss the importance of humanizing digital marketing, building trust through storytelling, and the need for alignment between sales and marketing teams. Meg shares her journey from culinary services to leading marketing for multiple communities, emphasizing the significance of understanding the customer journey and the impact of effective communication. They also explore strategies for navigating competition among communities and measuring success in marketing efforts, highlighting the importance of qualified leads over sheer volume. The conversation concludes with insights into the future of marketing in senior living, focusing on relationship building and genuine compassion in storytelling.Learn More:Connect with Meg Harper TakeawaysHumanizing digital marketing is essential for building trust.Sales and marketing teams must collaborate closely.Understanding the customer journey enhances marketing effectiveness.Brand differentiation is crucial in a competitive landscape.Transparency fosters better communication between teams.Digital touchpoints should feel personal and inviting.Focus on qualified leads rather than just quantity.Community stories create a shared tone and identity.Regular meetings between sales and marketing are vital.The future of marketing lies in relationship building and compassion.Chapters00:00 Redefining Marketing in Senior Living02:31 The Journey of Meg Harper: From Caregiver to Marketer08:04 Identifying Gaps in Marketing11:58 Effective Brand Management for Multi-Location Providers14:35 Humanizing Digital Marketing: A New Approach20:13 Bridging the Gap: Sales and Marketing Collaboration26:30 Data-Driven Decision Making in Marketing28:54 Bridging the Gap: Sales and Marketing Collaboration31:41 Navigating Competition in Close Proximity Communities38:22 Innovations in Marketing Strategies42:33 Understanding Lead Quality vs. Conversion Rates46:04 Building Trust and Rapport in Marketing52:57 The Role of Technology in Senior Living Marketing55:29 The Future of Marketing in Senior Living

SummaryIn this episode of 'From Leads to Leases', host Jerry Vinci speaks with Brenna Diede, an executive director at Cogir Senior Living Community. They discuss the critical connection between operations and occupancy in senior living, the importance of understanding grief in the context of care, and the necessity of building strong relationships within the community. Brenna shares her unique training exercise aimed at improving retention by keeping the 'back door' closed while simultaneously opening the 'front door' to new residents. The conversation emphasizes the need for a marketing mindset in operations and the value of community engagement in dispelling outdated narratives about senior living.Learn More: Connect with Brenna DiedeLearn more about Cogir Senior LivingTakeawaysThe connection between operations and occupancy is crucial.Understanding grief is essential in senior care.Building relationships, not just ad budgets, is key in smaller markets.Keeping the back door closed is as important as opening the front door.Team training exercises can illustrate the importance of retention.Marketing and operations should work hand in hand.Engaging with the community helps build trust and visibility.Changing the narrative around senior living is necessary for growth.Prioritizing fun and connection enhances the work environment.Everyone in the team should understand the value of their role in marketing.Chapters00:00 Introduction to Senior Living Insights01:22 Brenna Diede's Journey in Senior Living06:21 Understanding Grief in Senior Living12:10 Keeping the Back Door Closed19:21 Marketing in Senior Living Operations25:45 Bridging Operations and Marketing in Senior Living29:03 The Value of a Marketing Mindset in Leadership34:06 Building Relationships in Small Communities39:34 Changing Perceptions of Senior Living50:57 Fostering Joy and Connection in Senior Living

SummaryIn this conversation, Barbara Speedling, a regulatory compliance and quality of life consultant, discusses the critical issues surrounding long-term care, including the misconceptions about quality of life, the importance of purpose, and the trust issues that plague the industry. She emphasizes the need for a holistic approach to care that includes mental health and the spirit, while also addressing the staffing crisis and the myths surrounding autonomy and choice in senior living. Barbara advocates for a shift in perspective towards community care and the importance of personal connections in enhancing the quality of life for seniors.Learn More: Connect with Barbara Speedling on LinkedInLearn more about Barbara on her websiteTakeawaysQuality of life is more than just physical health.Communities often misunderstand what quality of life means.Purpose is essential for engagement in senior living.Trust in long-term care has been eroded, especially post-pandemic.Autonomy and choice in care are often myths.Caring for the spirit is a missing element in long-term care.Friendship and social connections are vital for seniors.The staffing crisis is impacting the quality of care.Education for consumers is crucial in navigating long-term care options.Future models of care must focus on community and personal connections.Chapters00:00 Travel Adventures and Personal Reflections01:21 Quality of Life in Long-Term Care02:57 Redefining Quality of Life08:35 Senior Communities Should Prioritize Purpose and Culture12:48 Challenges Within the Communal Living Model17:13 Why Senior Living Has a Public Trust Issue27:35 Biggest Misconceptions Providers Tell Families34:21 The Challenges of Large-Scale Care34:36 Senior Living's Issue with Privacy and Autonomy38:22 Staff Education and the Future of Care42:15 Understanding Mental Health in Aging45:19 Rising Dementia, Mental Health, and Lonliness53:14 Avoiding Invisible Neglect in Home Care58:22 The Future of Long-Term Care and Advanced Directives01:08:42 Caring for the Spirit: The Missing Component