Summary

In this episode of From Leads to Leases, host Jerry Vinci speaks with Robert Jakini, a seasoned leader in the senior living industry. They discuss the importance of ethical care, the personal motivations behind entering the senior care field, and the need for a people-first approach in operations. Robert shares insights on navigating crisis-driven decisions in memory care, the significance of prioritizing residents and families, and strategies for creating a positive culture within communities. The conversation emphasizes the necessity of experience-based care and the challenges of employee retention in a competitive market.

Learn More:

• Connect with Robert Jakini on LinkedIn

Takeaways

• Everyone in senior care has a personal motivation.
• Long-term plans can hurt residents and operators.
• The role of the executive director is crucial for care.
• Experience-based differentiation beats luxury amenities.
• Pre-planning for senior care is essential for families.
• The emotional burden on families is significant during transitions.
• Leadership requires physical presence in the community.
• Creating a positive culture is key to employee retention.
• Understanding individual resident needs is vital for care.
• Crisis-driven decisions in memory care require empathy and support.

Chapters

00:00 Welcome to From Leads to Leases - Senior Living Podcast

01:50 Robert's Personal Motivations in Senior Care

04:43 Navigating Difficult Family Decisions

05:44 Not all Business is Good Business

06:53 How Smaller Communities can Compete Against Larger Operators

09:47 Balancing Business and Ethical Care

13:22 Standing Out in a Hyper-Competitive Market

15:17 Acts of Kindness in Daily Life

17:29 Selling Life NOT Real Estate

21:32 Navigating Memory Care Challenges

25:25 The Power of Experience-Based Reassurance

27:20 The Importance of Leadership Presence

32:41 Leaving People Better Then You Found Them

34:57 Building a Caring Culture

38:07 Turning Around Distressed Communities

42:17 Staying Connected with Robert Jakini