Summary

In this episode, Jerry Vinci interviews Terri Sullivan, founder and CEO of Waypoint Converts, discussing the transformation of senior living marketing through effective website strategies, user engagement, and the integration of AI tools. They explore the importance of self-education for consumers, the power of quizzes, and the need for personalized CTAs. Terri emphasizes the significance of partnerships in enhancing marketing effectiveness, especially for smaller providers, and the balance between AI tools and human interaction in the sales process.

Learn More:

• Connect with Terri Sullivan on LinkedIn
• Learn more about Waypoint Converts

Takeaways

• Today's buyers form first impressions from websites.
• Websites must engage users within 20-30 seconds.
• 75% of consumers prefer a rep-free experience.
• Quizzes can significantly enhance user engagement.
• Short forms convert better than long forms.
• AI can empower sales teams with better data.
• Language simplicity in CTAs improves conversion rates.
• Understanding user behavior is crucial for marketing success.
• Smaller providers need affordable digital solutions.
• Partnerships enhance marketing effectiveness.

Chapters

00:00 From Leads to Leases - A Senior Living Business Podcast

01:27 Welcome Terri Sullivan - CEO of Waypoint Converts

04:50 The Importance of Mobile Optimization

06:54 Engagement Strategies for Prospective Residents

11:59 The Emotional Journey of Senior Care

16:25 The Power of Interactive Content

22:12 Understanding Conversion Rates and Lead Quality

26:27 The Psychology Behind Quizzes

29:49 The Importance of Clear Communication

42:01 Leveraging AI for Enhanced Customer Experience

46:20 Balancing AI Tools with Human Interaction

49:54 Designing User-Friendly Websites for All Ages

55:11 Innovative Solutions for Smaller Communities

01:01:30 Partnerships Over Competition in Senior Living Marketing

Keywords

senior living, marketing strategies, website engagement, user behavior, self-education, interactive content, conversion rates, AI tools, human interaction, smaller providers, partnership