Summary

In this episode, Jerry Vinci speaks with Meg Harper about the evolving landscape of marketing in the senior living industry. They discuss the importance of humanizing digital marketing, building trust through storytelling, and the need for alignment between sales and marketing teams. Meg shares her journey from culinary services to leading marketing for multiple communities, emphasizing the significance of understanding the customer journey and the impact of effective communication. They also explore strategies for navigating competition among communities and measuring success in marketing efforts, highlighting the importance of qualified leads over sheer volume. The conversation concludes with insights into the future of marketing in senior living, focusing on relationship building and genuine compassion in storytelling.

Learn More:

• Connect with Meg Harper

Takeaways

• Humanizing digital marketing is essential for building trust.
• Sales and marketing teams must collaborate closely.
• Understanding the customer journey enhances marketing effectiveness.
• Brand differentiation is crucial in a competitive landscape.
• Transparency fosters better communication between teams.
• Digital touchpoints should feel personal and inviting.
• Focus on qualified leads rather than just quantity.
• Community stories create a shared tone and identity.
• Regular meetings between sales and marketing are vital.
• The future of marketing lies in relationship building and compassion.

Chapters

00:00 Redefining Marketing in Senior Living

02:31 The Journey of Meg Harper: From Caregiver to Marketer

08:04 Identifying Gaps in Marketing

11:58 Effective Brand Management for Multi-Location Providers

14:35 Humanizing Digital Marketing: A New Approach

20:13 Bridging the Gap: Sales and Marketing Collaboration

26:30 Data-Driven Decision Making in Marketing

28:54 Bridging the Gap: Sales and Marketing Collaboration

31:41 Navigating Competition in Close Proximity Communities

38:22 Innovations in Marketing Strategies

42:33 Understanding Lead Quality vs. Conversion Rates

46:04 Building Trust and Rapport in Marketing

52:57 The Role of Technology in Senior Living Marketing

55:29 The Future of Marketing in Senior Living