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© Norkon with Birger Søiland
Description
A podcast for news publishers.
Join us for an informal chat with industry experts about thought-provoking topics and hear about matters that lie close to their hearts.
Grab a coffee and join us for a dose of inspiration.
Join us for an informal chat with industry experts about thought-provoking topics and hear about matters that lie close to their hearts.
Grab a coffee and join us for a dose of inspiration.
16 Episodes
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From AI advancements leveraging data to new content personalization opportunities and the emergence of new industry players, we reflect on the past year’s milestones and anticipate what lies ahead in 2025.
In this episode, Norkon's CEO, Eirik Næsje, and Co-founder & Head of Innovation, Fredrik Nøring, share their perspectives on the critical success factors for media houses and the role of data in driving innovation and personalization opportunities, painting a vivid picture of an evolving media landscape.
We’re joined by Alan Hunter and Michael Brunt, co-founders of HBM Advisory, to explore sustainable revenue models and address the commercial challenges confronting today’s media outlets. With the continuous changes in the media industry, from print to digital to search algorithmic changes and traffic decline, it has become essential for publishers to diversify their revenue streams. Alan and Michael emphasize that the most successful publishers focus on their readers, trying to find new ways to better serve them and lock them in, rather than focusing on managing decline.
Key takeaway: Don't mourn on how thing used to be, don't focus on decline, instead focus on reader needs and benefits.
Jonny Kaldor, Co-founder of Pugpig, joins us to explore the strategic role of apps in driving reader engagement and loyalty. He emphasizes that app success hinges on thoughtful newsroom integration and effort, sharing insights on when and why a mobile app approach makes sense for publishers as well as overlooked challenges.
Pugpig's consumption and retention report can be accessed here: https://www.pugpig.com/the-media-collective-on-retention-economics/
Jean-Marc de Jonghe, VP of Digital Product at La Presse, discusses the newspaper's bold transition to a digital-only model in 2017. He reflects on the strategic choices that drove this shift and explores how rapid technological change continues to reshape the media landscape. Emphasizing the irreplaceable value of human-driven storytelling, Jean-Marc highlights how La Presse maintains an agile team and prioritizes high reader engagement to stay relevant in an evolving digital world.
Danny Lein, founder of Twipe, joins us to discuss the challenges and opportunities media organizations face in an era where AI technology is disrupting businesses at very high speed, where tech giants like AWS, Google and Microsoft release new AI products at an extremely rapid pace. Danny also shares highlights from the Twipe Digital Summits, which reunited expert keynote speakers from the industry.
Jim Edwards, Global Executive Editor for News at Fortune Media joins us in this episode and shares Fortune's unique positioning. He explores how traditional media models that have long relied on print and live conferences, once considered outdated, have now become valuable assets in today’s subscription-driven landscape.
We also discuss Fortune’s late digital evolution, including its delayed launch of a dedicated website until 2017, and how this hindsight allowed the company to avoid many of the common pitfalls of digital media. Additionally, we dive into the impact of third-party cookie tracking, privacy concerns, and the rise of the “consent or pay” business model.
In this episode, Marc Zohar, CEO of Viafoura, talks about how media publishers can stay competitive and relevant in the digital age by focusing on user engagement and trust-building strategies. The conversation emphasizes the importance of adapting to consumer habits, fostering interactive content, collaborating with local influencers and learning from the creator economies.
By integrating these elements, publishers can enhance user loyalty, establish deeper connections, and regain trust in an increasingly fragmented and distracted media environment.
Eirik Naesje, CEO at Norkon, talks about the evolving media landscape and how media companies adapt to technological advancements to cope with changing consumer expectations. Eirik shares his observations of successful news publishers who have embraced a collaborative approach with technology firms to tap into skilled and forward-thinking software developers, rather than trying to solve short-term tech challenges in-house.
Jodie Hopperton leads INMA's Product & Tech initiative and shares her career journey and experience of working in corporate and startup environments. Drawing on her experience, we discuss how larger businesses could learn from the agility of startups and the importance of clear, articulable goals to ensure team alignment. She also highlights the importance and need for modular, nimble tech stacks in legacy organizations to adapt rapidly to changing demands, as legacy systems can hinder growth in large organizations. We also touch on the growing focus on AI's impact on consumer behavior and content personalization where platforms like Apple are creating tools that could disrupt advertising revenues.
Nate Kelly, VP of the Arizona Media Association, shares the success behind video strategies and emphasizes the importance of embracing new formats, like vertical video, and prioritizing speed and relevance over polished production in news content.
By focusing on relevant, well-placed content and removing intrusive, low-value ads and videos publishers can create a high-quality premium environment that justifies subscription fees and meets modern consumer expectations.
Are Westerink Sandvik, Product Manager at DN Media Group, shares his focus on integrating product development with media, emphasizing the importance of delivering a high-quality digital user experience. Whether bundling different services to the reader, leveraging gamification with platforms like Fantasy Funds to attract younger audiences or exploring future AI-driven services to subscribers, Are shares insights and some of the successes and focus areas at DN to continuously improve their digital offering.
Stig Ørskov, CEO of JP/Politiken Media Group, joins the conversation to discuss the significant shifts in the media industry and how the AI revolution is different by allowing publishers to play a proactive role and sit down at the negotiation table.
We touch on the importance of establishing direct relationships with readers, how the main challenge today lies in reaching the audience, and how subscriptions will continue to be the main source of revenue for publishers.
Stig also shares JP's experience with producing niche content and creating verticals for different industries and observes the success and efficiency of audio as the new favorite medium for news consumption.
We're taking a look behind the scenes of The Audiencers' and how culture takes precedence over strategy.
Madeleine White shares her experiences from conversations with various publishers, highlighting that small publishers are often the most innovative ones out of necessity, and the bold moves of innovators like The Economist, who recently became the first to launch a podcast exclusively for subscribers.
We also discuss the importance of community in fostering a sense of belonging among readers, and delve into the ongoing debate in the industry—whether to build or buy technology solutions—and discuss current market trends.
What if you abandoned print today and launched your news publication as digital-only?
In this episode, we dive into the mindset shifts required and the innovations necessary on the product side to succeed in this brave new world.
Brian Morrissey, founder of The Rebooting, shares his expert recommendations for mid-size publishers navigating this transformation. He emphasizes the importance of process innovation, efficiency, and cost savings as critical elements for maintaining competitiveness. Brian offers a roadmap for success over the next 5-10 years, highlighting key strategies to ensure your publication not only survives but thrives in the digital era.
In this episode, we sit down with Brian Morrissey, founder of The Rebooting, to discuss the evolving landscape of subscription models and the pressing need for innovation in this space to define new benchmarks for success. Brian shares his keen observations on the strategic changes at The Washington Post and their potential implications for the broader media industry.
The unsettling decline of social media as a referral source underlines the importance of SEO for news publishers in driving search engine visibility and user engagement, despite the unpredictability of Google's algorithms.
In this episode, we sit down with Barry Adams, SEO Expert at Polemic Digital, to discuss news aggregators and the need for publishers to build loyal audiences and maintain journalistic integrity, advocating against clickbait tactics and emphasizing quality content.
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