Apps: When, Why, and How They Truly Work for Publishers
Update: 2024-11-12
Description
Jonny Kaldor, Co-founder of Pugpig, joins us to explore the strategic role of apps in driving reader engagement and loyalty. He emphasizes that app success hinges on thoughtful newsroom integration and effort, sharing insights on when and why a mobile app approach makes sense for publishers as well as overlooked challenges.
Pugpig's consumption and retention report can be accessed here: https://www.pugpig.com/the-media-collective-on-retention-economics/
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