Viafoura: Revamping Media’s Approach to a More Interactive and Local Experience
Update: 2024-10-15
Description
In this episode, Marc Zohar, CEO of Viafoura, talks about how media publishers can stay competitive and relevant in the digital age by focusing on user engagement and trust-building strategies. The conversation emphasizes the importance of adapting to consumer habits, fostering interactive content, collaborating with local influencers and learning from the creator economies.
By integrating these elements, publishers can enhance user loyalty, establish deeper connections, and regain trust in an increasingly fragmented and distracted media environment.
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