Fortune Media: How a print magazine thrives in the digital age
Update: 2024-10-22
Description
Jim Edwards, Global Executive Editor for News at Fortune Media joins us in this episode and shares Fortune's unique positioning. He explores how traditional media models that have long relied on print and live conferences, once considered outdated, have now become valuable assets in today’s subscription-driven landscape.
We also discuss Fortune’s late digital evolution, including its delayed launch of a dedicated website until 2017, and how this hindsight allowed the company to avoid many of the common pitfalls of digital media. Additionally, we dive into the impact of third-party cookie tracking, privacy concerns, and the rise of the “consent or pay” business model.
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