It's Your Time Conference Podcast

In this episode of the It's Your Time Conference Podcast, we dive into the world of music marketing with a powerhouse panel of experts. "Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms" brings together industry leaders Monica Barnes, Jeff "Uzi D" Anderson, and moderator Azim Rashid to explore the changing landscape of music promotion in today’s hybrid media world. The panel discusses the strategies, tools, and innovative approaches needed to amplify your music across both traditional broadcast channels and modern digital platforms. Whether you're an artist, label, or music marketer, this episode is packed with invaluable insights on how to make your sound heard and your brand known in an ever-evolving industry. About the Speakers:  Monica Barnes, Executive Producer of The Steve Harvey Morning Show Monica is an experienced media producer with a wealth of knowledge in both traditional radio and digital content. As the Executive Producer of The Steve Harvey Morning Show, she oversees the production of one of the most influential morning radio programs in the country. Her unique perspective on music marketing through radio platforms gives her a deep understanding of how broadcast can be used strategically to grow an artist's presence. Jeff "Uzi D" Anderson, Operations Manager at Radio One With years of experience in radio programming and operations, Jeff "Uzi D" Anderson is a key figure in Radio One, overseeing multiple stations and ensuring smooth operations across broadcast and digital platforms. His extensive background in radio provides invaluable insights into how music can break through on airwaves and how radio plays a pivotal role in an artist's career. Azim Rashid, Music Executive & Marketing Strategist (Moderator) Azim is a seasoned music executive and marketing strategist known for his innovative approach to branding and promotion. His work with both emerging and established artists spans various aspects of the music business, from digital marketing strategies to creative campaigns that bring music to the forefront of popular culture. As the moderator, Azim guides the conversation and ensures that listeners gain actionable insights from the discussion. Key Points from this Episode:   Introducing Jeff “Uzi-D” and Monica Barnes How to get your record on the radio The role of broadcast in music promotion Digital platforms and their impact Cross-platform strategies Innovative music marketing tactics The future of music marketing The power of relationships in the music industry Q&A with the live audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Azim Rashid on Instagram: @blackarigold Connect with Jeff “Uzi-D” Anderson on Instagram: @uzid Radio One Charlotte The Steve Harvey Morning Show Connect with Monica Barnes on Instagram: @mississippimonica Connect with Benny Pough on Instagram: @bennypough Bobbi Storm Ezekiel Lewis Major Moves: Unleashing The Power in Discovering, Developing, and Marketing Artists Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In today’s dynamic music industry, marketing music effectively is more crucial than ever. Episode 13 of the It’s Your Time Conference Podcast dives into how artists, managers, and industry professionals can navigate the complexities of promoting music across cutting-edge digital platforms. Join us as Josh “J1” Raiford, VP of Music Programming for SiriusXM and Pandora, shares his wealth of knowledge and insights, moderated by music executive and marketing strategist Azim Rashid. Together, they break down actionable strategies and explore the evolving landscape of streaming. Whether you're an artist looking to amplify your reach or a professional seeking the latest industry trends, this episode offers invaluable takeaways. About the Speakers:  Josh “J1” Raiford As the Vice President of Music Programming for SiriusXM and Pandora, Josh “J1” Raiford has been instrumental in shaping the platform’s approach to showcasing emerging talent and curating music experiences that resonate with listeners. With years of experience in radio and digital music programming, J1 is a thought leader in bridging the gap between artists and audiences. Azim Rashid (Moderator) A seasoned music executive and marketing strategist, Azim Rashid has worked with some of the industry's biggest names. Known for his innovative approaches to music marketing, Azim deeply understands how to connect artists with their audiences across diverse platforms. His expertise as a moderator ensures a conversation filled with actionable insights and real-world applications. Key Points from this Episode:  The evolution of how listeners engage with music across broadcast and digital platforms The importance of using a multi-platform strategy with your music marketing Utilizing data analytics to refine marketing tactics and track success Can the DSPs tell when you are using bots? How to get your music on editorial playlists How to vet third-party playlisting services  Q&A with the live audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with J1 on Instagram Connect with J1 on LinkedIn Connect with Azim Rashid on Instagram Pandora SiriusXM AMP  Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this captivating episode recorded live at the It's Your Time Conference, our expert panel explores the profound connection between culture, music, and spirituality. Moderated by June Archer, a seasoned music executive and motivational speaker, this discussion offers fresh perspectives on how these three powerful elements influence personal and collective growth. The panelists share their unique journeys, explore the impact of music as a tool for spiritual expression, and provide actionable insights for listeners looking to align their purpose with their creative and cultural identity. About the Speakers:  Tawanda Burrell Pastor and former Executive Assistant at Spotify, Tawanda is a trailblazer who bridges the worlds of corporate leadership and spiritual guidance. Her insights reflect a deep understanding of how faith and culture can drive innovation in the music industry. Dwayne McClary Content strategist, pastor, and founder of Uplifted InC Consulting, Dwayne is passionate about helping individuals and organizations uncover their purpose. He leverages his expertise in strategy and spirituality to inspire transformational change. Tonicia Mullins As COO of Inspire the Fire Inc. and a corporate employee engagement architect, Tonicia combines her business acumen with her dedication to fostering creativity and community through the arts. Moderator: June Archer A renowned author, speaker, and music executive, June Archer masterfully guides the conversation with his experience in entertainment and motivational speaking. His mission is to inspire individuals to achieve their dreams while staying grounded in purpose and passion. Key Points from this Episode:  How music transcends cultural boundaries to foster a spiritual connection Exploring the intersection of cultural heritage and personal faith journeys Lessons from leadership in music and ministry Insights from the panelists on balancing creative innovation with spiritual values Practical advice for those looking to integrate their cultural and spiritual identity into their career path Aligning purpose with passion Q&A with the live audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with June Archer Connect with Tawanda Burrell Connect with Dwanye McClary Connect with Tonicia Mullins Inspire the Fire Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this episode of the It’s Your Time Conference podcast, we dive into the strategies and insights from the 2024 It's Your Time Conference Master Class, "Inclusive Triumphs: Unveiling the Blueprint for Building Minority Businesses in Underserved Markets." Led by Ernest Strickland, President and CEO of the Black Business Association of Memphis, this session addresses the unique challenges and essential frameworks for empowering minority-owned businesses in underserved areas. Strickland brings a wealth of experience and actionable steps to guide entrepreneurs and business leaders to maximize their potential while navigating obstacles in these markets. Listeners will gain valuable knowledge on setting up sustainable businesses, amplifying impact, and embracing innovation within communities that need it the most. About the Speaker:  Ernest Strickland Ernest Strickland is the President and CEO of the Black Business Association of Memphis, an organization dedicated to the growth and advancement of Black-owned businesses in the Memphis area. With a proven track record of advocating for economic equity and creating pathways for success in minority entrepreneurship, Strickland is a passionate leader committed to empowering communities and bridging the gap for businesses in underserved markets. Key Points from this Episode:  The mechanics behind building a real, scalable business About the Black Business Association of Memphis Making the shift from artist to entity About LLCs and S-Corps Understanding the underserved market landscape Overcoming barriers and challenges to building businesses in underserved markets Defining your niche Creating a blueprint for sustainable growth Maximizing community impact Innovative approaches for minority businesses Q&A session with the live audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Ernest Strickland on Instagram Black Business Association of Memphis US Black Chambers, Inc. Charlotte Area Chamber of Commerce The Parent's Playbook: How To Help Your Child Succeed In The Music Industry by Ernest Strickland LivePlan Greater Memphis Chamber Quickbooks Wave Small Business Software The U.S. Small Business Administration Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this episode of the It’s Your Time Conference Podcast, we dive deep into the evolving relationship between music and technology, with a special focus on the rise of artificial intelligence in the entertainment industry. Moderated by Nathan McCartney, founder of The Bag, this expert panel explores how A.I. is reshaping the way artists create music, labels market talent, and fans engage with content. The discussion covers the benefits, challenges, and ethical implications of A.I. technology, while also drawing comparisons between the analog past and the digital future of music. Whether you're an artist looking to leverage A.I. tools, a music executive navigating new landscapes, or simply curious about the future of the industry, this episode is packed with insights you won’t want to miss. About the Speakers:  Dave Melhado, VP of Music & Marketing at UnitedMasters Dave brings extensive experience in artist marketing, promotion, and strategic brand partnerships. At UnitedMasters, he helps independent artists navigate the digital space, and in this episode, he shares his unique perspective on how AI is transforming artist development and marketing. Uwonda Carter, Founding Partner, Carter + Woodard As a highly respected attorney in the entertainment and business law fields, Uwonda provides legal insights into the A.I. revolution. She discusses the intellectual property concerns surrounding AI-generated content and the evolving legal landscape for creators. Bugus, Co-Founder of Diemon Records An artist and entrepreneur, Bugus has hands-on experience navigating the challenges of modern music production and distribution. He shares his thoughts on how AI can help or hinder independent artists and the importance of staying adaptable in this ever-changing environment. Nathan McCartney (Moderator) , Founder, The Bag Nathan, a veteran of the entertainment industry, expertly moderates this panel, guiding the conversation through the complex yet exciting territory of AI's role in music. His broad industry knowledge ensures a well-rounded discussion that touches on the creative, business, and ethical dimensions of the topic. Key Points from this Episode:  Introduction of the panel speakers and their influence The changes in music distribution and artist discovery The impact of A.I. on music creation A.I. in artist marketing and distribution Legal and ethical challenges About Diemon Records About UnitedMasters How streaming has benefitted artists What makes an artist attractive to different label models UnitedMasters platform and artist development work in Nigera  Future-proofing your career as an artist or executive Thoughts on using new technologies as an artist Q&A with live audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Bugus on Instagram Connect with Uwonda Carter on Instagram Connect with David Melhado on Instagram UnitedMasters  Russ Diemon Records Carter+Woodard: Entertainment and Sports Law Firm The Sarz Academy Sarz Hey Neighbour Festival Tunecore Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this episode of the It’s Your Time Conference Podcast, Benny Pough sits down with Doc Wynter for a candid conversation on the state of the music industry, broadcasting, and culture. Wynter, a thought leader in radio programming, shares his unique insights on navigating the rapidly changing landscape of hip-hop and R&B, adapting to new trends in media consumption, and how radio remains relevant in the age of streaming. They also dive into the cultural influence of music, its role in shaping societal narratives, and the impact of new platforms and technologies. About the Speakers:  Doc Wynter As the President of Hip-Hop & R&B Programming at iHeartMedia, Doc Wynter has been a key figure in shaping the sound of radio for decades. His programming has helped launch the careers of major hip-hop and R&B artists, and his influence extends across the industry. Doc is known for his strategic leadership, deep knowledge of the culture, and understanding of how music and broadcasting intersect to create a lasting impact. Moderator: Benny Pough Founder & CEO of It’s Your Time Conference, Benny Pough is a seasoned music executive with over 30 years of experience in the industry. As a host, Benny brings his wealth of knowledge to the conversation, helping to frame the discussion around the current and future states of broadcasting and culture. Key Points from this Episode:  Introduction to Doc Wynter and his professional career How Doc got his start in broadcasting Challenges Doc faced in his career  The role of music in shaping culture  How to get your music on the radio The changing landscape of broadcasting and audio Impact of new media platforms  Podcasting best practices Relationships between artists, labels, and radio stations in a changing ecosystem Navigating industry trends and artist development  A description of research and how it impacts broadcasting What’s next for broadcasting Q&A session with the live audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Benny Pough on Instagram Connect with Doc Wynter on Instagram iHeart Media LaRussell WKND WNHC Radio Jazzy Jordan Doc Wynter The Quiet Storm of Majic 108 WJBT 93.3 The Beat Power 99 Newal Dehan, Artist Relations at iHeartMedia Get the iHeart app Angela Yee Charlemagne the God DJ Envy 92.3 Big Boy’s Neighborhood Steve Harvey Morning Show Sweat Hotel with Keith Sweat Tom Joyner Email Doc Wynter: docwynter@iheartmedia.com On Impact: Life, Leadership and Betting on Yourself by Benny Pough  7 Habits Course 7 Habits of Highly Effective People by Steven Covey Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Take advantage of the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this exciting episode of the It’s Your Time Conference podcast, we present “Young Visionaries: Leading the Charge”  During this discussion with next-gen executives under 30, we shine a spotlight on young leaders who are disrupting industries and driving change. The panel features influential voices from the music and nonprofit sectors, including Cornell Mapp, CEO of Hot 10 Music Group, and Aliyah Terry, VP of Strategic Partnerships at Hot 10 Music Group, alongside Bilal Issifou, Founder of UNCHAINED INC, and Alston Pough and Gabe Parker from D.Verse Connect. Moderated by Christian "CDK" Kornegay, a popular hip-hop radio personality and host for the Charlotte Hornets G League, this episode delves into the unique perspectives and strategies these under-30 executives are using to push boundaries, create opportunities, and lead with impact. Perfect for anyone looking for inspiration from the next generation of industry leaders. About the Speakers:  Cornell Mapp As the CEO of Hot 10 Music Group, Cornell Mapp has positioned himself as a leader in the music industry. He oversees the development of innovative strategies that not only advance his company’s growth but also empower artists and creatives to reach their full potential. Aliyah Terry Serving as VP of Strategic Partnerships at Hot 10 Music Group, Aliyah is responsible for forging alliances that expand the label’s reach. Her expertise in creating valuable, long-lasting partnerships has helped position Hot 10 Music Group as a trailblazer in the industry. Bilal Issifou Founder of UNCHAINED INC, Bilal is a social entrepreneur dedicated to advocating for justice and equity through community outreach and education. His organization focuses on social impact initiatives that uplift and empower marginalized groups. Alston Pough Founder of D.Verse Connect, Alston is at the forefront of creating networking opportunities for creatives and professionals across industries. His focus is on building a platform that fosters collaboration and innovation among diverse voices. Gabe Parker Gabe Parker is a dedicated Crypto Researcher with a deep understanding of blockchain technology and digital assets. In this panel, he shares his expertise on D.Verse Connect and entrepreneurship. Christian “CDK” Kornegay (Moderator) A dynamic hip-hop radio personality and host for the Charlotte Hornets G League arena, Christian "CDK" Kornegay brings energy and insight to the conversation as the episode's moderator, steering the discussion toward practical advice and lessons from the panel’s experiences. Key Points from this Episode:  Building a Legacy in Your 20s and Why Strategic Partnerships Creating Community Spaces for Creatives Leadership and Impact The Future of Music and Business The Use of AI in Startups Live Q&A Session  Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with CDK on the Mic on Instagram Connect with Cornell Mapp on Instagram Connect with Aaliyah Terry on Instagram Connect with Bilal Issifou on Instagram Connect with Alston Pough on Instagram Connect with Gabe Parker on Instagram Hot 10 Music Group TheBAMGrp Unchained Inc. D.Verse Connect ChatGPT Midjourney Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this compelling episode of the It’s Your Time Conference Podcast, we bring you the full-length discussion from the Changemakers Unleashed panel, recorded live at the 2024 It’s Your Time Conference in Charlotte, North Carolina. This session delves into the art of maximizing your gift and mobilizing people to create a lasting impact. Our panel of influential leaders from various industries shares their journeys, strategies, and the mindset needed to transform inspiration into action. Join us as these changemakers discuss how they've harnessed their unique talents to drive meaningful change and inspire others to do the same. About the Speakers:  DJ Chuck T A premier music executive known for his expertise in the music industry, DJ Chuck T has been instrumental in shaping the careers of countless artists. His insights into the evolving landscape of music and how to leverage talent for success make him a key contributor to this panel. Ty C As a social engineer, Ty C specializes in creating innovative solutions to connect and uplift communities. His work focuses on bridging gaps and fostering collaboration, making him a pivotal figure in social impact and community building. Klassik The CEO of Fleet DJs, Klassik has built a powerful network of DJs and industry professionals worldwide. His leadership and vision have helped Fleet DJs become a cornerstone in the music industry, providing a platform for emerging and established artists alike. Dennis Reed Jr. As the CEO of Inspire The Fire and Co-Founder of the Sainted Trap Choir, Dennis Reed Jr. has dedicated his life to empowering youth through the arts. He's an award-winning songwriter, recording artist, entertainer, inspirational leader, teacher, and motivator. ReeCee Raps An artist, curator, and content creator, ReeCee Raps has carved out a unique space in the entertainment industry. Her ability to blend creativity with purpose has made her a standout figure, using her platform to inspire and uplift others. Moderator: No Limit Larry The host of The No Limit Larry and Maddhouse Morning Show, No Limit Larry is known for his charismatic presence and ability to bring out the best in his guests. As the moderator of this panel, he skillfully guides the conversation, ensuring that each speaker’s insights are highlighted. Key Points from this Episode:  Identifying and cultivating your unique talents to drive meaningful change Inspiring and leading others effectively, even in challenging circumstances How to lead with authenticity, resilience, and a focus on driving positive change How each speaker stands out from the crowd through the use of their unique talents Leveraging the power of collaboration and strong networks to achieve success Live Q&A Session with the audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with No Limit Larry on Instagram Connect with ReeCee Raps on Instagram DOAP Events Rapping Recipes Connect with Klassik on Instagram Connect with Ty C on Instagram Connect with Dennis Reed Jr. on Instagram Inspire the Fire Sainted Trap Choir Connect with DJ Chuck T on Instagram  Music Industry Night with the Charlotte Hornets DJ Fannie Mae Sainted Trap Choir gets Golden Buzzer on 'America's Got Talent: Fantasy League' Email Klassik: thefleetdjs@gmail.com Mediabase Arts & Science Council Artist Support Grants Fleet DJs Conference Beyond the Turntables: The Fleet DJs Text DJ Chuck T: (843) 279-8483 Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this presentation, Alston Pough and Gabe Parker educate the audience on D.Verse Connect: The First Discovery Ecosystem for the Creative Economy. Listeners are introduced to the groundbreaking platform redefining discovery in the creative economy. The episode begins by outlining the targeted audience and users of D.Verse Connect, emphasizing how it is designed to become synonymous with discovery for creatives. The platform functions as a geographical search engine, enabling artists to connect with fellow creatives and access valuable resources. Alston and Gabe demonstrate how the platform addresses key challenges and pain points for creative entrepreneurs. Detailed use cases are shared, illustrating the functionality of D.Verse Connect for creatives, companies seeking talent, and those looking to expand their networks. The episode concludes with a live Q&A session, where the audience engages with the speakers to delve deeper into the platform's potential. About the Speakers:  Alston Pough, Founder/CEO D.Verse Connect Alston Pough is the Founder and CEO of D.Verse Connect, a platform designed to bridge the gap between independent artists and major industry players by providing essential resources, networking opportunities, and mentorship. As the driving force behind D.Verse Connect, Alston Pough leads the organization with a vision to empower artists and facilitate their growth in the competitive music industry. His leadership ensures that the platform meets the evolving needs of artists, helping them to navigate their careers and connect with key industry figures. Gabe Parker, Gabe Parker a crypto researcher educated the audience on the platform dedicated to supporting independent artists by connecting them with major industry professionals and providing valuable resources for career growth. Key Points from this Episode:  Introduction to D.Verse Connect Outline of the targeted audience and user of the D.Verse Connect platform D.Verse becoming synonymous with discovery D.Verse Connect as a geographical search engine for creatives Interconnectivity with fellow creatives and resources  Highlighting creators' successes through D.Verse Connect How D.Verse Connect addresses creative challenges How the platform addresses pain points for creative entrepreneurs Functionality and use cases for D.Verse Connect for creatives, companies seeking creatives, and network growth Live Q & A Session with the conference audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List D.Verse Connect Connect with Alston Pough on Instagram Connect with Gabe Parker on Instagram Connect with D.Verse Connect on Instagram Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this episode of Indie Mindset, Major Results, we explore the dynamic world of independent music with LaRussell, Founder of Good Compenny Record Label, and Ivy Rivera, a renowned lifestyle specialist. Moderated by Nate McCartney, former SVP of Marketing at Roc Nation, and Tim Simpson, this conversation delves into what it takes to succeed as an independent artist and whether pursuing a path with major labels is the right move. LaRussell shares his journey of building a successful independent label, while Ivy Rivera offers insights into branding and lifestyle management for artists. Together, they provide a comprehensive look at the strategies, challenges, and rewards of making it big in the music industry, on your terms. About the Speakers:  LaRussell A trailblazing independent artist and entrepreneur, LaRussell is the Founder of Good Compenny Record Label. He is known for his innovative music distribution and artist management approach, prioritizing creative freedom and ownership. LaRussell's journey is a testament to the power of independence in the music industry, and his label serves as a blueprint for aspiring artists who want to succeed without compromising their vision. Ivy Rivera A lifestyle specialist with a deep understanding of the intersection between culture and branding, Ivy Rivera has carved out a niche in helping artists and public figures craft their public personas. Her expertise in lifestyle management and marketing has made her a go-to consultant for those looking to elevate their brands and navigate the complexities of the entertainment industry. Nathan McCartney Former Senior Vice President of Marketing at Roc Nation and the Founder/CEO of The Bag, Nathan McCartney brings extensive experience in marketing and brand development. His background with one of the biggest names in the music industry provides valuable perspective on the contrasts between independent and major label success. Tim Simpson A seasoned professional in the entertainment industry, Tim Simpson co-moderates this insightful discussion, contributing his knowledge and experience to guide the conversation. Key Points from this Episode:  Engagement and Building Community Independence vs. Major Labels Building a Brand as an Independent Artist Overcoming Industry Challenges The Power of Ownership Strategic Partnerships and Collaborations Long-term Success Strategies Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Ivy Rivera on Instagram Connect with LaRussell on Instagram Connect with Nathan McCartney on Instagram Sway in the Morning Social Proof Earn Your Leisure The Breakfast Club POWER 105 Proud 2 Pay Offer Based explanation 168 Hours on the Road LaRussell’s Backyard Residency The 5Am Club By Robin Sharma Atomic Habits by James Clear A Return to Love: Reflections on the Principles of "A Course in Miracles" by Marianne Williamson Think and Grow Rich by Napoleon Hill Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary: In this empowering episode of the It’s Your Time Conference podcast, we unlock the full-length content from The She Suite: Navigating the Unwritten Rule. Listeners will hear about the experiences and insights of three accomplished female leaders who have carved out thriving careers in their respective fields. Our panelists come from diverse industries, each sharing valuable lessons on navigating women's unique challenges in leadership roles. The discussion offers actionable advice on breaking through barriers, building strong networks, and leading with authenticity. Whether you're an aspiring leader or already on your career path, this episode provides knowledge and inspiration to help you succeed. About the Speakers: Monique Douglas Executive Director of the Brooklyn Collective, Monique is also the Co-Owner of CBK Branding & Consulting Firm and Society at 229. She is the Founder of Grooming Greatness, a non-profit organization dedicated to empowering youth. Monique’s multifaceted career showcases her expertise in business development, branding, and community leadership. Serita Wesley An award-winning veteran in the entertainment and marketing industries, Serita Wesley has established herself as a thought leader and innovator. Her career spans various aspects of the industry, where she has consistently broken new ground and driven impactful marketing strategies. Kimberly S. Reed Kimberly is an award-winning executive specializing in diversity, equality, inclusion, and belonging (DEIB). A sought-after advisor, speaker, and bestselling author, Kimberly brings her expertise to the discussion, guiding the conversation to uncover the unwritten rules that often challenge women in leadership. Key Points from this Episode:  Discussion on the importance of relationships in entrepreneurship or respective career fields Advice to artists who are working to be financially successful The power of relationship building and mentorship on your path to success Strategies for using social media to showcase accomplishments The value of serving as a mentor as you rise in your career Serita’s experience with an upcoming media project and how building relationships impacted the project Showing up as your most authentic self Managing constructive criticism and balancing with going to bat for your creative endeavors Navigating the next steps when you hear “no” The concept of being a chameleon Q&A Session with the live audience Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Kimberly S. Reed on Instagram Connect with Monique Douglas on Instagram Connect with Serita Wesley on Instagram Connect with DJ Chuck T on Instagram Connect with Juliette Jones on Instagram Benny Pough SBH Productions Audible On Impact: Life, Leadership and Betting on Yourself by Benny Pough Optimists Always Win!: Unlocking the Power to Reach Life's C-Suite by Kimberly S. Reed, MEd Unclogged: Targeting the Top 10 Mindset Cloggers to Business Success by Monique Douglas Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  Join us as we explore the inner workings of major labels and how they turn raw talent into chart-topping sensations. Our distinguished speakers share their expertise and experiences in identifying potential stars, nurturing their growth, and launching them into the limelight. This episode is a must-listen for anyone eager to understand the nuances of artist development and marketing in the music industry. About the Speakers:  Juliette Jones, COO, Alamo Records Juliette Jones brings her extensive experience and leadership at Alamo Records to the panel. With a keen eye for talent and a strategic approach to artist development, she provides valuable insights into how Alamo Records identifies and nurtures emerging artists. Ezekiel Lewis, President, Epic Records Ezekiel Lewis, the President of Epic Records, shares his wealth of knowledge on Epic Records's methods to discover and develop new talent. His perspective on the evolving music landscape and the innovative strategies used by Epic Records is invaluable. Benny Pough, Founder & CEO, It’s Your Time Conference Benny Pough is the visionary behind the It's Your Time Conference. With his extensive background in the music industry and a passion for empowering artists and professionals, Benny’s perspective from major labels and independent ventures provides insight for attendees.  Ivy Rivera, Lifestyle Specialist Ivy Rivera, a renowned lifestyle specialist, offers a unique viewpoint on the cultural and lifestyle aspects that influence artist branding and marketing. Her expertise in lifestyle marketing helps bridge the gap between music and audience engagement as one of this panel’s moderators. Azim Rashid, Entertainment Executive Azim Rashid is an entertainment executive, CEO of Alum Apparel, Chief Strategist for The Alchemy Group LLC, and Founder of Behind and Beyond the Mic. He serves as one of the moderators guiding the conversation.  Key Points from this Episode:  Learn how major labels scout and identify promising artists in a competitive landscape. Understand the processes and resources involved in transforming raw talent into polished performers ready for the big stage. Gain insights into the innovative marketing strategies that propel artists to stardom and connect them with their audiences. Explore the latest trends and challenges in the music industry and how labels adapt to stay ahead. Discover the role of lifestyle and culture in shaping an artist's brand and public image. Live Q&A Session with the audience at It’s Your Time Conference Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Ivy Rivera on Instagram Connect with Azim Rashid on Instagram Connect with Ezekiel Lewis on Instagram Connect with Juliette Jones on Instagram Connect with Benny Pough on Instagram Epic Records Alamo Records Santa Anna About It’s Your Time Music Competition Music Business Weekly: 158 MILLION TRACKS HAD 1,000 PLAYS OR FEWER ON MUSIC STREAMING SERVICES LAST YEAR. 45 MILLION HAD NO PLAYS AT ALL. D.Verse Connect Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Take advantage of the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this episode of It’s Your Time Podcast, we delve into the intricacies of building a global brand from the ground up. Our panel of esteemed speakers share their experiences, challenges, and best practices to help you navigate the journey of brand creation and expansion. About the Speakers:  Benny Pough: Founder of It’s Your Time Conference, Music Executive, Entrepreneur, and Author, sharing insight on music industry branding and guiding the discussion. Andre Powell, Jr.: Founder of Goldsainte & Charlotte’s Youngest Franchise Owner with the Largest Franchises of Jimmy John’s, discussing his entrepreneurial journey and strategies for brand growth. Freddy Cameron, MBA: Senior Director of Retail at Cookies, offering insights on retail strategies and scaling a brand globally. JD Anderson: Marketing & Digital Expert, sharing expert advice on digital marketing and brand positioning. Dr. Aerial Ellis: Author, Executive Coach & Wells Fargo Endowed Chair/Distinguished Professor of Public Relations at NCCU, discussing public relations and the importance of storytelling in brand building. Moderated by: Azim Rashid: Entertainment executive, CEO of Alum Apparel, Chief Strategist for The Alchemy Group LLC, and Founder of Behind and Beyond the Mic, guiding the conversation.  Key Points from this Episode:  Overcoming challenges in brand creation and expansion Best practices for building a strong, global brand Real-world examples and success stories from industry leaders Interactive Q&A session with actionable advice Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Join It’s Your Time Conference Email List Connect with Benny Pough on Instagram Connect with Azim Rashid on Instagram Connect with Andre Powell, Jr. on Instagram Connect with Freddy Cameron on Instagram Connect with JD Anderson on Instagram Connect with Dr. Aerial Ellis on Instagram Goldsainte Cookies  Advisory 83 Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration shared by our esteemed guests. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.

Episode Summary:  In this episode of the It’s Your Time Podcast, we dive into the panel discussion on best practices for developing high-quality content that expands your brand. Whether you're an entrepreneur, creative, or business professional, mastering your content strategy is crucial for positioning your brand for success. About the Speakers:  AC The Plug: Head of Content at The Shade Room, sharing insights on creating engaging and impactful content for diverse audiences. Ray Daniels: Founder & CEO at The Gauds Show, offering expert brand storytelling and content innovation advice. Keith Dorsey: Founder & CEO of YOUNGGUNS Ent. and Founder and Manager of Collab Crib/ Collab Studios Atl, discussing strategies for content collaboration and leveraging social media platforms. Moderated by: Emmanuel The Merchant: Director of Community Growth and Monetization at WinsFlow, guiding the conversation on community engagement and content monetization. Key Points from this Episode:  Best practices for developing high-quality content Strategies to expand and strengthen your brand Real-world examples and success stories from industry leaders Interactive Q&A session with actionable advice Links Mentioned in this Episode:  Connect with It’s Your Time Conference on Instagram Sign Up for It’s Your Time Conference Updates Connect with Keith Dorsey on Instagram Connect with Ray Daniels on Instagram Connect with AC the Plug on Instagram Connect with Emmanuel the Merchant on Instagram The Shade Room  The Gauds Show YOUNGGUNS Entertainment Collab Crib Salt Bae Subscribe for more episodes featuring business, music, and entrepreneurship leaders. Don't miss out on the wealth of knowledge and inspiration our esteemed guests share. Follow Us: Stay connected and updated with the latest news and exclusive content from the It's Your Time Conference. Join us on Instagram @itsyourtimeconference to continue the conversation and engage with our community.