Episode Summary: 

Join us as we explore the inner workings of major labels and how they turn raw talent into chart-topping sensations. Our distinguished speakers share their expertise and experiences in identifying potential stars, nurturing their growth, and launching them into the limelight. This episode is a must-listen for anyone eager to understand the nuances of artist development and marketing in the music industry.

About the Speakers: 

Juliette Jones, COO, Alamo Records

Juliette Jones brings her extensive experience and leadership at Alamo Records to the panel. With a keen eye for talent and a strategic approach to artist development, she provides valuable insights into how Alamo Records identifies and nurtures emerging artists.

Ezekiel Lewis, President, Epic Records

Ezekiel Lewis, the President of Epic Records, shares his wealth of knowledge on Epic Records's methods to discover and develop new talent. His perspective on the evolving music landscape and the innovative strategies used by Epic Records is invaluable.

Benny Pough, Founder & CEO, It’s Your Time Conference

Benny Pough is the visionary behind the It's Your Time Conference. With his extensive background in the music industry and a passion for empowering artists and professionals, Benny’s perspective from major labels and independent ventures provides insight for attendees. 

Ivy Rivera, Lifestyle Specialist

Ivy Rivera, a renowned lifestyle specialist, offers a unique viewpoint on the cultural and lifestyle aspects that influence artist branding and marketing. Her expertise in lifestyle marketing helps bridge the gap between music and audience engagement as one of this panel’s moderators.

Azim Rashid, Entertainment Executive

Azim Rashid is an entertainment executive, CEO of Alum Apparel, Chief Strategist for The Alchemy Group LLC, and Founder of Behind and Beyond the Mic. He serves as one of the moderators guiding the conversation. 

Key Points from this Episode: 

• Learn how major labels scout and identify promising artists in a competitive landscape.

  
  



• Understand the processes and resources involved in transforming raw talent into polished performers ready for the big stage.

  
  



• Gain insights into the innovative marketing strategies that propel artists to stardom and connect them with their audiences.

  
  



• Explore the latest trends and challenges in the music industry and how labels adapt to stay ahead.

  
  



• Discover the role of lifestyle and culture in shaping an artist's brand and public image.

  
  



• Live Q&A Session with the audience at It’s Your Time Conference

  
  

Links Mentioned in this Episode: 

• Connect with It’s Your Time Conference on Instagram

  
  



• Join It’s Your Time Conference Email List

  
  



• Connect with Ivy Rivera on Instagram

  
  



• Connect with Azim Rashid on Instagram

  
  



• Connect with Ezekiel Lewis on Instagram

  
  



• Connect with Juliette Jones on Instagram

  
  



• Connect with Benny Pough on Instagram

  
  



• Epic Records

  
  



• Alamo Records

  
  



• Santa Anna

  
  



• About It’s Your Time Music Competition

  
  



• Music Business Weekly: 158 MILLION TRACKS HAD 1,000 PLAYS OR FEWER ON MUSIC STREAMING SERVICES LAST YEAR. 45 MILLION HAD NO PLAYS AT ALL.

  
  



• D.Verse Connect

  
  

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