Episode Summary: 

In this episode of Indie Mindset, Major Results, we explore the dynamic world of independent music with LaRussell, Founder of Good Compenny Record Label, and Ivy Rivera, a renowned lifestyle specialist. Moderated by Nate McCartney, former SVP of Marketing at Roc Nation, and Tim Simpson, this conversation delves into what it takes to succeed as an independent artist and whether pursuing a path with major labels is the right move. LaRussell shares his journey of building a successful independent label, while Ivy Rivera offers insights into branding and lifestyle management for artists. Together, they provide a comprehensive look at the strategies, challenges, and rewards of making it big in the music industry, on your terms.

About the Speakers: 

LaRussell

A trailblazing independent artist and entrepreneur, LaRussell is the Founder of Good Compenny Record Label. He is known for his innovative music distribution and artist management approach, prioritizing creative freedom and ownership. LaRussell's journey is a testament to the power of independence in the music industry, and his label serves as a blueprint for aspiring artists who want to succeed without compromising their vision.

Ivy Rivera

A lifestyle specialist with a deep understanding of the intersection between culture and branding, Ivy Rivera has carved out a niche in helping artists and public figures craft their public personas. Her expertise in lifestyle management and marketing has made her a go-to consultant for those looking to elevate their brands and navigate the complexities of the entertainment industry.

Nathan McCartney

Former Senior Vice President of Marketing at Roc Nation and the Founder/CEO of The Bag, Nathan McCartney brings extensive experience in marketing and brand development. His background with one of the biggest names in the music industry provides valuable perspective on the contrasts between independent and major label success.

Tim Simpson

A seasoned professional in the entertainment industry, Tim Simpson co-moderates this insightful discussion, contributing his knowledge and experience to guide the conversation.

Key Points from this Episode: 

• Engagement and Building Community

  
  



• Independence vs. Major Labels

  
  



• Building a Brand as an Independent Artist

  
  



• Overcoming Industry Challenges

  
  



• The Power of Ownership

  
  



• Strategic Partnerships and Collaborations

  
  



• Long-term Success Strategies

  
  

Links Mentioned in this Episode: 

• Connect with It’s Your Time Conference on Instagram

  
  



• Join It’s Your Time Conference Email List

  
  



• Connect with Ivy Rivera on Instagram

  
  



• Connect with LaRussell on Instagram

  
  



• Connect with Nathan McCartney on Instagram

  
  



• Sway in the Morning

  
  



• Social Proof

  
  



• Earn Your Leisure

  
  



• The Breakfast Club

  
  



• POWER 105

  
  



• Proud 2 Pay

  
  



• Offer Based explanation

  
  



• 168 Hours on the Road

  
  



• LaRussell’s Backyard Residency

  
  



• The 5Am Club By Robin Sharma

  
  



• Atomic Habits by James Clear

  
  



• A Return to Love: Reflections on the Principles of "A Course in Miracles" by Marianne Williamson

  
  



• Think and Grow Rich by Napoleon Hill

  
  

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