Episode Summary: 

In this episode of the It’s Your Time Conference Podcast, we dive deep into the evolving relationship between music and technology, with a special focus on the rise of artificial intelligence in the entertainment industry. Moderated by Nathan McCartney, founder of The Bag, this expert panel explores how A.I. is reshaping the way artists create music, labels market talent, and fans engage with content.

The discussion covers the benefits, challenges, and ethical implications of A.I. technology, while also drawing comparisons between the analog past and the digital future of music. Whether you're an artist looking to leverage A.I. tools, a music executive navigating new landscapes, or simply curious about the future of the industry, this episode is packed with insights you won’t want to miss.

About the Speakers: 

Dave Melhado, VP of Music & Marketing at UnitedMasters

Dave brings extensive experience in artist marketing, promotion, and strategic brand partnerships. At UnitedMasters, he helps independent artists navigate the digital space, and in this episode, he shares his unique perspective on how AI is transforming artist development and marketing.

Uwonda Carter, Founding Partner, Carter + Woodard

As a highly respected attorney in the entertainment and business law fields, Uwonda provides legal insights into the A.I. revolution. She discusses the intellectual property concerns surrounding AI-generated content and the evolving legal landscape for creators.

Bugus, Co-Founder of Diemon Records

An artist and entrepreneur, Bugus has hands-on experience navigating the challenges of modern music production and distribution. He shares his thoughts on how AI can help or hinder independent artists and the importance of staying adaptable in this ever-changing environment.

Nathan McCartney (Moderator) , Founder, The Bag

Nathan, a veteran of the entertainment industry, expertly moderates this panel, guiding the conversation through the complex yet exciting territory of AI's role in music. His broad industry knowledge ensures a well-rounded discussion that touches on the creative, business, and ethical dimensions of the topic.

Key Points from this Episode: 

• Introduction of the panel speakers and their influence

  
  



• The changes in music distribution and artist discovery

  
  



• The impact of A.I. on music creation

  
  



• A.I. in artist marketing and distribution

  
  



• Legal and ethical challenges

  
  



• About Diemon Records

  
  



• About UnitedMasters

  
  



• How streaming has benefitted artists

  
  



• What makes an artist attractive to different label models

  
  



• UnitedMasters platform and artist development work in Nigera 

  
  



• Future-proofing your career as an artist or executive

  
  



• Thoughts on using new technologies as an artist

  
  



• Q&A with live audience

  
  

  
  

  
  

Links Mentioned in this Episode: 

• Connect with It’s Your Time Conference on Instagram

  
  



• Join It’s Your Time Conference Email List

  
  



• Connect with Bugus on Instagram

  
  



• Connect with Uwonda Carter on Instagram

  
  



• Connect with David Melhado on Instagram

  
  



• UnitedMasters 

  
  



• Russ

  
  



• Diemon Records

  
  



• Carter+Woodard: Entertainment and Sports Law Firm

  
  



• The Sarz Academy

  
  



• Sarz

  
  



• Hey Neighbour Festival

  
  



• Tunecore

  
  

  
  

  
  

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