Making the Media

S5E11: The Generation GameThere is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of a major new report. Host Craig Wilson interviews Dr. Alexandra Borchardt, who is the author of a report for the European Broadcasting Union (EBU) called “Leading Newsrooms in the Age of Generative AI.”Our Guest This Episode: Alexandra BorchardtEBU Report AuthorAlexandra Borchardt is a senior journalist, researcher,university teacher, and independent advisor with more than 25 years of newsroom experience, 15 of these in leadership roles. In the past five years, she has supported 26 European publishers in digital transformation as a coach for the WorldAssociation of News Publishers’ (WAN-IFRA) Table StakesEurope Program. Alexandra teaches leadership and strategy as an honorary professor for Leadership and Digital Transformation at TU Munich’s TUM School of Management and is affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as a senior researchassociate, after having created and led their profit-center leadership programs until 2019. Prior to this, she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leadingquality daily. She is the author of the EBU news report “Leading Newsrooms in the Age of Generative AI” and lead author of three previous EBU news reports, the latest ones being “Trusted Journalism in the Age of Generative AI” (2024) and “Climate Journalism That Works: Between Knowledge andImpact” (2023). More Resources:For more on this topic, check outWhat's Next? – From 2022, Alexandra Borchardt discusses the future of Europe’s leading broadcasters.Avid and Wolftech Redefine News Production– How can a story-centric approach change the way newsrooms operate?Avid Ada Solutions – Discover Avid’s work to implement AI in products. Contact Us:Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.Credits:Host:Craig WilsonProducer:Matt DiggsSocial:Wim Van den BroeckThemeMusic: Greg “Stryke” Chin

S5E10: Predicting the FutureMoves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust Washing,” where claims of being a trusted news source are used by people spreading misinformation. This is just one of the predictions in a recent major report by the organization the DPP. In this episode of the Making the Media Podcast, Edward Qualtrough, the DPP’s editorial director, discusses their 2025 Predictions Report.Our Guest This Episode:Edward QualtroughDPP Editorial DirectorEdward is editorial director at the DPP, the international network for media and technology, where he produces industry research and facilitates events and workshops that help enable DPP members to tackle some of the biggest technology and business challenges in media, broadcasting, news, and entertainment.Edward was a technology and business journalist for 15 years. As a former editor of CIO magazine and technology editor at New Statesman Media Group, Edward engages regularly with chief technology officers, chief information officers, digital leaders, and tech executives to discuss C-suite challenges, industry trends, and disruptive threats.More ResourcesFor more on this topic, check outThe European Exchange– What are the major concerns of Europe’s leading broadcasters?Shaping the Future of Journalism – How can a story-centric approach change the way newsrooms operate?Avid Ada Solutions – Discover Avid’s work to implement AI in products. Contact UsQuestions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.CreditsHost:Craig WilsonProducer:Matt DiggsSocial:Wim Van den BroeckThemeMusic: Greg “Stryke” Chin

S5E07: Transparency and Trust  A standards body fighting against misinformation and media manipulation is building an evolving toolkit which can be used “as a Swiss Army knife,” according to its chair. In this episode we are joined by Andrew Jenks, chair of the Coalition for Content Provenance and Authenticity (C2PA), and he tells host Craig Wilson of the work of the organization and how it is having to rapidly evolve to deal with emerging challenges. The C2PA is attempting to address the issue of media provenance by developing technical standards which the industry can use to verify content. It is supported by major tech companies and media organizations such as Microsoft, Meta, Google, Adobe, the BBC, Amazon, Sony, and others. Avid is a member of the C2PA.   Andrew Jenks Chair, Coalition for Content Provenance and Authenticity and Director of Media Provenance, Microsoft Andrew Jenks leads the Azure Media Security team that focuses on ensuring the safe distribution and uses of digital media in accordance with the owner’s intent. This work includes directing media provenance investments across the company and overseeing PlayReady, the industry-leading digital rights management streaming service. Andrew currently serves as Chair of the Coalition for Content Provenance and Authenticity and leads a global, cross-company team of experts in developing the next evolution of authentic media and bringing a new level of transparency and trust to published media. He is also actively involved in related media provenance initiatives supporting digital news efforts with Project Origin and creators with Content Authenticity Initiative.  More Resources For more on this topic, check out C2PA – Discover the work of the C2PA and the technical standards they produce Do You Trust Me? – Listen to this episode from season 1 of Making the Media about Project Origin Avid Champions Responsible AI in the Media – Find out more about Avid’s approach Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S5E06: Training Talk  The role of post production supervisors in film and television production is receiving a boost through new micro-certifications, crucial to smoothing the way a project moves from preparation to delivery. The certifications are a joint approach from Avid and the organization Post Super, whose founder is the latest guest on the Making the Media Podcast. Gemma Nicholson says there has been a clear gap in the market for training people in the role to be better prepared for the challenges they face. Our Guest this Episode:   Gemma Nicholson   Gemma Nicholson is one of the co-founders of Post Super alongside her sister. The inspiration behind this was a desire to create a platform that post management could tap into for community, information, training, and tools. Post Super is a personal passion project for Gemma, who had spent over 22 years in post production. Gaining a wealth of experience from working on prestigious and diverse projects, such as multiple Harry Potter films and massive high-end episodic television productions like Netflix’s The Dark Crystal: Age of Resistance. Gemma was first a sound editor, then a successful post coordinator and supervisor, and it was through her experiences as the latter that she came to fully understand the frustrations and needs of the post management community. Gemma gets excited about the information and training part of Post Super, and she runs multiple courses on post supervision for the NFTS, ScreenSkills, and has recently partnered with Avid Technology to create Avid Post Super Micro-Certifications.   More Resources For more on this topic, check out Avid and Post Super Courses– Get the information on the latest courses available What's New in Pro Tools– Discover the updates in the world’s leading DAW What’s New in Media Composer – From transcription to Titler+, find out the cool features Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S5E05: Post Problems More needs to be done to help people struggling to find work in the post-production market in the UK by offering new training or opportunities in other roles. That’s the view of sound mixer, editor, and industry mentor Emma Butt, who says that the sector is under enormous pressure now due to a downturn in commissions and program production. She says more opportunities need to be given to people already working in the industry in order for them to remain in the business. Our Guest this Episode: Emma Butt    Emma is a freelance dubbing mixer, dialogue and SFX editor with over 16 years of experience in post-production sound in both the UK and Irish industry. She works across multiple genres, from documentaries (both TV and feature), HETV, entertainment shows, and animations.   In her spare time, she is a mentor, helping to support the next generation of filmmakers and creative talent. She is an advocate for diversity in film and TV and completed a report on "Diversity in Post-Production Sound'' through the Sir Lenny Henry Centre for Media Diversity, which highlighted the lack of diversity in post-production sound and offered solutions as to how this can be changed and improved. She has worked as a consultant and helped design Channel 4’s 4PP (4 Post Production) program, which is a development program designed to accelerate the careers of mid-senior talent from underrepresented backgrounds working in post-production roles. She has also worked as a consultant with Audible UK on their “Off Mic” workshops which aim to improve diversity and inclusion.   More Resources For more on this topic, check out Staffing the Future – How are post facilities and the education sector working together Mental Health Matters – Discover the work of the Headlines Network Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S5E01: Avid at IBC 2024 Preview The IBC Trade Show in Amsterdam is a showcase for the latest innovation in the media world, and this year, Avid will be at the forefront once more with new advances in AI, news workflows, remote video collaboration, video and audio interop, and much more. In this episode of the Making the Media Podcast, we get a sneak preview of some of the latest developments which Avid will be demonstrating at the booth and reflect on some of the key customer workflow challenges which these solutions address. Our Guests This Episode Matt Feury Matt is the senior director of market solutions in charge of Media Composer and video post-production. Derk Hagedorn Derk is the director of market solutions for audio, looking after all of our audio solutions. Daliah Naor Daliah is the director of market solutions at Avid, looking after newsroom and video servers. Ray Thompson Ray is the senior director of alliances and partnerships, working with our wide range of partners in the industry. Danny Hollingsworth  Danny Hollingsworth is business development manager for cloud and SaaS. Luke Strent  Luke Strent is the lead product owner for Avid NEXIS shared storage.   More Resources For more on this topic, check out Avid Ada Solutions – Discover what AI solutions Avid is offering today Avid White Paper on Responsible AI for Creative Professionals – How can AI be applied to assist creative teams? Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E09: Change Is Constant The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive. In this episode of the Making the Media Podcast, Dina Nimer, head of media operations for Al Arabiya, based in Dubai in the United Arab Emirates, outlines her approach to working with teams across the editorial and technical parts of the organization. She discusses the use of AI in the media, championing women, and the challenges of working effectively with multiple sites of operations. Our Guest This Episode Dina Nimer Dina is head of media operations for Al Arabiya TV network, based in Dubai in the United Arab Emirates. Since graduating in computer science and mass communication broadcasting, she has worked in various roles at the network since 2005, starting as a researcher then going on to report and produce on key stories in the region. Following her time on the editorial side, she completed her engineering path MBA which paved the way for her to move into the new roles related to media management and project management before moving into the organization’s international operations and then into her current role working with cross functional teams on media workflows, projects, trainings, and with international suppliers and commercial contracts.   More Resources For more on this topic, check out: Avid, AI, and the EBU – A senior leader from Avid outlines the approach to AI and ongoing developments to the European Broadcasting Union’s Production Technology Summit Frame the Future: The Customer at the Forefront – Discover more about the Avid Community Association and how to get involved MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E08: Distinctly Different A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation. In this episode of the Making the Media Podcast, Duncan Hooper, who has worked across the media business and is currently head of content for CGTN Europe, highlights his fears, but also outlines strategies for how this could be combatted and where opportunities for growth exist in the news market. Our Guest This Episode Duncan Hooper Duncan Hooper has worked on a newswire, magazine, newspapers, digital media platform, and at three television channels. His work has been focused on organizing the production, distribution, and monetization of content across digital platforms. In 2019, he helped launch CGTN's European operations in London and now leads television and digital output as head of content, overseeing social, messaging, audio, website, and linear broadcast.  More Resources For more on this topic, check out Ros Atkins – Let Me Explain – The BBC presenter outlines strategies to deliver clear and concise information AI – Threat or Opportunity? – A leading academic assesses the use of AI within the news business MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E04: Challenging the Norm Overcoming challenges which many companies in the Western world would not even contemplate has been a hallmark of the Rudaw Media Network in Kurdistan. But now, twelve years after launch, they are continuing to expand. In this episode of the Making the Media Podcast, Hejar Berenji, the CTO of the Rudaw Media Network, which is based in Irbil in Iraq, has spoken of how they stayed on air in the face of power cuts, the fight against ISIS, recruiting and training staff to deliver high-quality news, and remaining fiercely independent. Our Guest This Episode Hejar Berenji Chief Technical Officer at Rudaw Media Network,   With over eleven years of experience, Hejar excels in managing technical departments, specializing in broadcast technology, project management, and business development. He is dedicated to enhancing news and media production and delivery while ensuring network security and reliability. Hejar fosters a creative work environment, empowers his team, and forges strategic partnerships with other media outlets and stakeholders.    More Resources For more on this topic, check out Avid MediaCentral and AI webinar – Watch a demonstration of Avid Ada AI tech previews  Fosterning Creativity through the use of AI – Read about AI innovations Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E03: The State of Media Tech Media technology companies are increasingly looking beyond their traditional markets for new revenue streams, and the use of artificial intelligence is growing in importance, according to a new report. In the new episode of the Making the Media Podcast, the IABM’s head of knowledge, Lorenzo Zanni, discusses the findings of their recently released report, The State of Media Tech, published at the IBC Trade Show. Our Guest This Episode Lorenzo Zanni  IABM Head of Knowledge A graduate of Pisa, Durham, Swansea, and Glasgow Universities, Lorenzo Zanni holds a BSc in economics and management, an MSc in business economics, and an MSc in data analytics. Lorenzo is the head of knowledge at IABM, and he has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative resource it is today. Lorenzo’s research is widely quoted in international industry publications, and he has presented at shows around the world, including IBC and NAB Show.    More Resources For more on this topic, check out Avid MediaCentral and AI Virtual Event – Watch a demonstration and discussion of Avid Ada AI tech previews Fosterning Creativity Through the Use of AI – Read about AI innovations Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S4E02: Let Me Explain Journalists must always consider whether the way they are telling stories is right for the audiences they are trying to reach to ensure that their work remains relevant. In the new episode of the Making the Media Podcast, BBC News analysis editor, presenter, and author, Ros Atkins, discusses how he constantly re-evaluates his work to ensure he explains topics clearly enough across multiple platforms. Ros has just released a new book, called The Art of Explanation, and in the podcast episode, he outlines the techniques he deploys when gathering, interpreting, and then presenting information. Our Guest This Episode Ros Atkins BBC News Analysis Editor, Presenter, and Author Ros is the creator and presenter of “Outside Source” on the BBC News Channel. His “Ros Atkins on….” explainer videos have become an online hit with millions of views across a variety of platforms. He co-presents “The Media Show” on BBC Radio 4 and the topical program “Ros Atkins On The Week” on BBC1. A journalist for more than thirty years, he is based in London. More Resources For more on this topic, check out Data Driven – Discover how Channel 4 News in the UK are using data to enhance their journalism Avid Empowers the Modern Newsroom – Discover how Avid is delivering innovative news workflows Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E20: The value of mentoring and encouraging staff to continually learn and develop their skills cannot be underestimated, particularly with the advent of remote working in the post-production industry. In the final episode of season three of the podcast, host Craig Wilson talks with Ed Bengoa, director of post production at ITN in the UK, about the challenges and benefits posed by the advent of remote working procedures. Our Guest This Episode Ed Bengoa Director of Post Production ITN Ed is currently the Director of Post Production at the UK-based news and content producer ITN, where she has worked since 2021.   Prior to this Ed was the Head of Post Production at MSV Post, part of the Tinopolis group of companies and also has experience working as the Facilities Manager with Directors Cut Films. Audio was her first love, and she spent nine years working with BBC Studioworks in a variety of audio-related roles. Prior to this, she worked as a dubbing editor at the leading post-production house, Molinare.   More Resources For more on this topic, check out Avid | Edit On Demand – Discover the benefits of a fully cloud-deployed post-production environment with Media Composer and Avid NEXIS running in Microsoft Azure   Avid NEXIS | EDGE – Open up new possibilities for remote post-production working, connecting to your on premises Avid NEXIS storage   Making the Media Season Three – Catch up on all 20 episodes of Season Three   Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E19:  Post production, like many industries, is facing recruitment challenges, and not just at entry levels. There is a recognition that hiring and retaining staff is now tougher than ever post-pandemic, and that greater competition from other content creators is posing challenges to the sector. In the latest episode, host Craig Wilson speaks to Jai Cave, technical operations director at the UK-based post house ENVY and Caroline Orme, associate professor at Ravensbourne University in England about the current situation and the work they are doing to address the challenge. Our Guests This Episode Jai Cave ENVY Post Production Technical Operations Director   Jai has over 17 years of experience in the broadcast industry and holds the position of technical operations director at ENVY. He is involved in all aspects of the business, from client liaison and business development, through to workflow design and project management. He designs and manages operational change throughout the company and researches and implements new technology, from system design through to the implementation of new services.  His previously held roles include head of operations, where he managed a multi-level team of 70 through the move to fully file-based acquisition and delivery. More recently he has designed and delivered the company’s new ENVY Remote platform, a full suite of remote editing and collaboration tools available across web and mobile apps.   Caroline Orme Associate Professor Ravensbourne University   Caroline is an interdisciplinary artist, international director, editor, and post-production expert, specializing in 3D stereoscopic and color grading. Caroline’s work has featured in 30 film festivals throughout the UK, Europe, and internationally.    Following an MSc in 3D stereoscopic media, her research has been presented at conferences, and her paper, titled Do 3Ds and VR Share the Same Visual Grammar? was presented at the International Broadcasting Conference (IBC) in Amsterdam.   She also has experience in broadcasting and worked as an audio commentary systems operator at the London Olympics in 2012. She has done live projects at Ravensbourne with the Museum of London, The Queens House, The Science Museum, PricewaterhouseCoopers, Sharpshooters, Tag Rugby Trust, and UNESCO, that led to exhibitions and screenings at the Science Museum, Imperial War Museum, BBC Rugby Union Online, and Sky.    Caroline specializes in teaching asset management (Avid NEXIS), the art of editing, Avid (as an Avid-certified trainer), online (working to a digital production partnership high-definition specification) and color grading (Nucoda).    More Resources For more on this topic, check out Media Composer for Students  – Discover Avid’s new program giving students free access to the industry-leading editing software The Skills Crisis – Listen to this podcast to discover how one high school is innovating to help students, and the importance of diversifying the workforce in post production. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E17: A major new report has highlighted key areas which need to be addressed in order to ensure that broadcasters take advantage of advances in technology in a rapidly changing media landscape. In the latest episode, host Craig Wilson speaks with Mark Harrison, the chief executive of the DPP, about their European Leaders Report, compiled after a two-day conference of broadcasters and media vendors in Berlin, Germany. Our Guest This Episode   Dr Mark Harrison  CEO  DPP Ltd    Mark began his career as an historian at Cambridge University, before moving into the media industry. He spent many years as a director, producer, and executive producer, and won numerous awards for his filmmaking, including an International EMMY and a BAFTA nomination.     Mark has held senior roles within the independent production sector and the BBC. He was MD of an independent production company before being appointed to be BBC’s head of arts, and then head of multiplatform production. He was subsequently controller of production for BBC North and leader of the BBC’s End-to-End Digital program, before becoming director of transformation for BBC Design & Engineering.    In 2015, Mark became CEO of the DPP—the media industry’s international business network, which he founded. Today, the DPP has nearly 500 member companies from across the whole media supply chain—from global tech giants to start-ups.       More Resources For more on this topic, check out: Tomorrow’s News – Explore a series of articles detailing the DPP Tomorrow’s News reports AI – Threat or Opportunity  – AI in journalism expert Charlie Beckett debates the latest technology advances   Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E16: The nature of storytelling is changing, and to fully embrace this change and attract new audiences, broadcasters need to make greater use of mobile journalism and capitalize on their trusted relationship with their viewers. In the latest episode of season three of the podcast, host Craig Wilson discusses the world of mobile journalism (known as “mojo”) with mobile innovator and pioneer Glen Mulcahy. Our Guest This Episode Glen Mulcahy   Glen is an internationally recognized Irish media trainer and technology innovator who’s best known for his contributions to the field of mobile journalism.   He began his career in media in the mid 1990s, working for the newly launched Irish language TV station TG4. He later joined the Irish national broadcaster, RTÉ, where he worked as a manager in the news technology team before moving to the role of head of innovation.   In 2007, Mulcahy became interested in the potential of smartphones for mobile journalism and he later founded the mobile journalism conference, RTÉ MojoCon. The event quickly became a global gathering of journalists, broadcasters, and technologists interested in exploring the possibilities of mobile journalism.   After leaving RTÉ in 2017, Mulcahy established MojoFest, a technology and innovation festival that brings together experts from various industries to share insights on the latest developments in the field of mobile journalism and professional content creation.   He is regarded as a thought leader and pioneer in the field of mobile innovation and continues to inspire and mentor journalists around the world.     More Resources For more on this topic, check out: Mr Mojo Risin’ – Philip Bromwell, from Irish broadcaster RTÉ, details their use of mobile journalism Do You Trust Me? – Discover the work of Project Origin and its efforts to ensure content authenticity The DPP Tomorrow's News Reports – An in-depth series of reports on the future of the news business Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme: Music: Greg “Stryke” Chin

S3E15: Communicating constantly. Collaborating collectively across the globe. Delivering 24-hour news in the most cost-effective way possible. And widening the net to recruit a more diverse staff. These are just some of the challenges facing one of the best-known news brands in the business. In the latest episode of season three of the podcast, Craig discusses all of these issues with Rebecca Moore, director of technical operations with CNN International. Our Guest This Episode Rebecca Moore   Rebecca is director of technical operations at CNN International, based at the network’s London bureau.   As part of her role, she is responsible for the day-to-day leadership of the London and Abu Dhabi control rooms, studios, lighting, and makeup teams.   She has been with CNN for over 25 years, and is skilled in the fields of broadcasting, communication, change management, and television.       More Resources For more on this topic, check out Standing Out from the Crowd – Discover how a new news channel is making its mark. Tech Builds Collaboration and Content – News leaders discuss how their news operations are facing the future. The Skills Crisis ­– Many people working in the media industry see a looming skills crisis. What needs to be done to address the challenge?   Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin

S3E14: Risk-taking and being prepared to fail (but fail fast) are some of the key learnings from a news station which launched in the pandemic and is continuing to grow and find an audience. In the latest episode of season three of the podcast, Craig speaks with Matt Goldberg, vice president of content strategy at NBCUniversal Local, about the work of NBC LX almost three years on since it went on air. We featured the work of NBC LX in season one of the podcast, so this is the chance to discover what worked, what did not, and what the future holds for the US-based station. Our Guest This Episode Matt Goldberg   Matt is the vice president of content strategy for NBCUniversal Local. In this role, Matt oversees content, brand, marketing, and programming, and manages the team at LX News. He also works directly with sales, business development, and distribution in generating revenue for the network. Matt has been with NBCU for 20 years, previously working as the assistant news director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an investigative producer in Los Angeles, where he won numerous local and national awards for his work. Matt served as an elected board member of the non-profit Investigative Reporters & Editors (IRE) and was the board president from 2016 to 2018. He started his career in TV news while attending Arizona State University and has also worked in Houston, Texas.      More Resources For more on this topic, check out Multi-Platform Madness – In season one of the podcast, Matt reflects on the launch of NBC LX The VICE Squad – Maral Usefi from VICE News explains how they work to create content across multiple platforms as efficiently as possible Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme: Music: Greg “Stryke” Chin

S3E12: From TikTok experimentation to working out the best way to take advantage of the latest developments in the world of artificial intelligence, how are newsrooms working to deliver more creative and immersive storytelling? In this episode, Craig is joined by Gina McKeon, Innovation Editor at the Australian Public Broadcaster, ABC. Our Guest This Episode Gina McKeon Innovation Editor, Australian Broadcasting Corporation (ABC) Gina has a wealth of experience working on innovative digital and investigative stories as a producer and journalist for ABC and SBS. She has an extensive track record in high-quality, original digital storytelling and has won numerous awards, including a Webby Award, SXSW Interactive Innovation Award, and multiple Walkley Awards. More Resources For more on this topic, check out: The Vice Squad – Maral Usefi from Vice News outlines their strategy to tap into new markets. Stop, Collaborate, and Listen – Discover how Avid is enabling new[OL1] [CW2] workflows on premises and in the cloud and bringing together distributed teams in this webinar. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin [OL1]@Craig Wilson this word should be “news,” right? Just want to make sure, because “new” would make sense as well. Hi Owen, in this context "new" is the correct term, but thanks for checking. [CW2]

S3E11: When your overriding mission is to save lives, how does The Weather Channel in the United States use the power of immersive storytelling, collaborative ways of working, and innovative graphics to achieve its goals? In this episode, Craig is joined by Nora Zimmett, from The Weather Channel, to explore their approach to news and how they are constantly looking to enhance their coverage, both inside the studio and from location. Our Guest This Episode NORA ZIMMETT President of News and Original Series, The Weather Channel Television Network Nora oversees all aspects of the network’s live and original programming, and its world-renowned storm coverage. She also oversees all weather content for the network's digital platforms. She is responsible for the overall editorial direction of the network and helped lead the channel to its first-ever News and Documentary Emmy Award in 2019. Nora joined The Weather Channel in September 2014 from CNN where she served as co-creator and executive producer of both New Day Weekend and Smerconish. Prior to joining CNN, she held senior producer and producer roles at Bloomberg Television and Fox News Channel. Nora is an award-winning journalist, and in addition to the 2019 Emmy, she received an Emmy Award at CNN for her work on the 2012 presidential election. More Resources For more on this topic, check out Going Green – Discover the work of BAFTA Albert and how it is helping broadcasters and producers minimize their impact on the environment. The Evolution of Production – A series of articles on cloud-based production techniques Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin

S3E10: How is data informing both editorial and strategic decision-making with the newsroom at a time when audience behavior is changing rapidly? In this episode, Craig is joined by leaders from CBC in Canada to discuss the launch of a new streaming channel and how they are working to attract diverse audiences throughout the country with new styles of programming. Our Guests This Episode Andree Lau, Senior Director of Digital Publishing and Streaming, CBC Andree Lau oversees the national website, news app, social media content, the CBC News Network 24-hour news speciality channel, and the CBC News Explore FAST channel. Andree started her journalism career running the overnight homepage for CBCNews.ca. At CBC, she's worked as a TV reporter, video journalist, food columnist (radio and online), and as a writer, producer, and editor (TV and digital) in nine newsrooms across Canada. She spent eight years at HuffPost Canada, where she helped build one of the most diverse and young newsrooms in the country. They broke enterprise, politics and lifestyle stories with an inclusive lens and experimented with livestreams and digital video. After three years as editor-in-chief of HuffPost Canada, Andree returned to CBC in 2020 to lead its digital news publishing strategy. Michael Gruzuk, Senior Director, CBC News Studios Michael Gruzuk is the head of CBC News Studios—a development, strategy, and production team supporting local and network content across all CBC News platforms. Prior to this role, Michael was the head of network programming for CBC News. Before returning to CBC, he was the director of news and digital for VICE Canada. Michael started his career as a current affairs producer working on investigative documentaries and current affairs for Alliance Atlantis and CBC News productions. Michael’s development leadership includes the 2021 relaunch of CBC News Network, Canada's #1 daily news podcast, Front Burner, Rosemary Barton Live, and Canada Tonight. Michael has created and re-launched several innovative programs including Face to Face (CBC News), VICE Canada Reports, and Cut-Off (VICE Media). He was previously a program leader at The National, CBC News Marketplace, and was the executive producer of CBC News Specials, overseeing all domestic and international news events, including CBC's Olympic news coverage and the 2015 federal election. He was a lead producer of the 2019 and 2021 Federal Leaders Debates. More Resources For more on this topic, check out: X Marks the Spot – ITV’s director of news and current affairs, Michael Jermey, details their strategy for national and regional news. Stop, Collaborate, and Listen – Discover how Avid’s newsroom tools are enabling new workflows. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim Van den Broeck Theme Music: Greg “Stryke” Chin