S3E14:

Risk-taking and being prepared to fail (but fail fast) are some of the key learnings

from a news station which launched in the pandemic and is continuing to grow

and find an audience. In the latest episode of season three of the podcast,
Craig speaks with Matt Goldberg, vice president of content strategy at NBCUniversal Local,

about the work of NBC LX almost three years on since it went on air. We featured the
work of NBC LX in season one of the podcast, so this is the chance to discover
what worked, what did not, and what the future holds for the US-based station.

Our Guest This Episode

Matt Goldberg

Matt is the vice president of content strategy for NBCUniversal Local. In this role,

Matt oversees content, brand, marketing, and programming, and manages the team

at LX News. He also works directly with sales, business development, and distribution in
generating revenue for the network.

Matt has been with NBCU for 20 years, previously working as the assistant news director

at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an

investigative producer in Los Angeles, where he won numerous local and national awards for
his work.

Matt served as an elected board member of the non-profit Investigative Reporters & Editors (IRE)

and was the board president from 2016 to 2018. He started his career in TV news
while attending Arizona State University and has also worked in Houston, Texas. 

More Resources

For more on this topic, check out

Multi-Platform Madness – In season one of the podcast, Matt reflects on
the launch of NBC LX

The VICE Squad – Maral Usefi from VICE News explains how they
work to create content across multiple platforms as efficiently as possible

Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.

Credits

Host:
Craig Wilson

Producer:
Matt Diggs

Social:
Wim Van den Broeck

Theme:
Music: Greg “Stryke” Chin