S4E09: Change Is Constant

The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive.

In this episode of the Making the Media Podcast, Dina Nimer, head of media operations for Al Arabiya, based in Dubai in the United Arab Emirates, outlines her approach to working with teams across the editorial and technical parts of the organization.

She discusses the use of AI in the media, championing women, and the challenges of working effectively with multiple sites of operations.

Our Guest This Episode

Dina Nimer

Dina is head of media operations for Al Arabiya TV network,
based in Dubai in the United Arab Emirates.

Since graduating in computer science and mass communication broadcasting, she has worked in various roles at the network since 2005, starting as a researcher then going on to report and produce on key stories in the region.

Following her time on the editorial side, she completed her engineering path MBA which paved the way for her to move into the new roles related to media management and project management before moving into the organization’s international operations and then into her current role working with cross functional teams on media workflows, projects, trainings, and with international suppliers and commercial contracts.

More Resources

For more on this topic, check out:

Avid, AI, and the EBU – A senior leader from Avid outlines the approach to AI and ongoing developments to the European Broadcasting Union’s Production Technology Summit

Frame the Future: The Customer at the Forefront – Discover more about the Avid Community Association and how to get involved

MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral

Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.

Credits

Host:
Craig Wilson

Producer:
Matt Diggs

Social:
Wim Van den Broeck

Theme
Music: Greg “Stryke” Chin