S4E08: Distinctly Different

A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation.

In this episode of the Making the Media Podcast, Duncan Hooper, who has worked across the media business and is currently head of content for CGTN Europe, highlights his fears, but also outlines strategies for how this could be combatted and where opportunities for growth exist in the news market.

Our Guest This Episode

Duncan Hooper

Duncan Hooper has worked on a newswire, magazine, newspapers, digital media platform, and at three television channels. His work has been focused on organizing the production, distribution, and monetization of content across digital platforms.

In 2019, he helped launch CGTN's European operations in London and now leads television and digital output as head of content, overseeing social, messaging, audio, website, and linear broadcast.

 More Resources

For more on this topic, check out

Ros Atkins – Let Me Explain – The BBC presenter outlines strategies to deliver clear and concise information

AI – Threat or Opportunity? – A leading academic assesses the use of AI within the news business

MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral

Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid

Credits

Host:
Craig Wilson

Producer:
Matt Diggs

Social:
Wim Van den Broeck

Theme
Music: Greg “Stryke” Chin