Ever wondered how Indian culture influences business and marketing?In this episode, we sit down with Santosh Desai, a distinguished authority in the realm of luxury brands. Desai is renowned for his deep understanding of consumer behavior and knowledge of Indian culture. We discuss how deep-seated cultural values shape consumer preferences and impact business strategies across various industries in India. Discover the challenges and opportunities faced by brands trying to navigate the complex Indian market.👉 Tune in to learn about:➡️ How culture acts as a lens that changes how Indians see the world and make decisions.➡️ Examples of how global brands sometimes miss the mark in India and why local understanding is crucial.➡️ The importance of recognizing cultural nuances when marketing products in India.➡️ Practical tips for businesses looking to connect better with Indian consumers.Get ready to discover the unique cultural traits of one of the world's most diverse markets and how to leverage this knowledge for business success!IN THIS EPISODE(00:00) Why is culture central to understanding Indian consumers? Listen as Santosh begins the episode by explaining why culture is such a pivotal factor in shaping Indian consumer behavior and business practices.(02:00) How do cultural nuances affect international brands in India? Santosh discusses the common pitfalls that international brands face when they apply global strategies without considering Indian cultural nuances.(05:00) What makes Indian cultural identity unique? Discover the concept of collective identity and how it fundamentally differs from Western individualism, influencing everything from family dynamics to business.(10:00) How do local tastes influence food marketing? Learn about the complexities of food marketing in India, where taste preferences can change dramatically over just a few hundred kilometers.(14:00) What is the 'periphery inwards' approach in introducing new foods? Santosh explains a strategic approach for introducing new foods into the Indian market, focusing on peripheral adoption before targeting core dietary habits.(20:00) How do brands successfully blend modernity with tradition? Gain insights into how successful brands have merged modern products with traditional values, finding a place in the Indian consumer's heart and home.(25:00) How does the perception of health influence branding? Santosh shares a case study on how health perceptions are used in branding, and how brands can navigate the Indian market's focus on health and wellness.(30:00) What role does 'desi' play in organic food marketing? Explore how the concept of 'desi' (local) is leveraged in marketing to align with cultural values and consumer expectations around natural and organic products.______Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Ever wondered how new brands manage to make it big in crowded markets? In this episode, we sit down with Emmanuel Probst, an expert in branding and marketing strategies, to explore the world of challenger marketing. We dive into the strategies that underdog brands use to stand out and capture market share. Emmanuel shares fascinating stories of brands like Liquid Death and Celsius, showing how they beat the odds and became major players in their industries. From building emotional connections to expanding into new markets, we cover it all. If you're curious about what it takes to make your brand shine, this episode is a must-listen!👉 Tune in to learn about:➡️ What challenger marketing is and why it matters.➡️ Examples of small brands beating big ones.➡️ How to create a strong emotional bond with customers.➡️ Strategies for growing your brand from a small niche to a larger audience.Get ready to uncover the secrets of challenger marketing and learn how you can apply them to your own brand's journey to success!IN THIS EPISODE(00:00) What is Challenger Marketing and Why Does It Matter? Learn about the concept of challenger marketing and why it's crucial for brands to think like challengers in crowded markets.(01:52) How Can New Brands Stand Out? Discover how new challenger brands can differentiate themselves and make their mark in established markets using clever marketing tactics.(04:39) What are Some Examples of Successful Challenger Brands? Explore real-life examples of challenger brands like Celsius and Liquid Death, and how they challenged industry norms to achieve success.(09:23) What is The Role of Emotional Benefits in Branding? Understand the importance of emotional benefits in branding and how they can help create a strong connection with consumers.(12:39) How to Create Distinctive Brand Assets? Learn about the significance of creating distinctive brand assets that help brands stand out in crowded markets and capture consumers' attention.(18:01) How to Balance Sharp Propositions and Market Reach? Discover the importance of balancing a sharp proposition with market reach to effectively target a niche audience while also appealing to a broader market.(26:23) How to Expand Brand Reach Strategically? Explore strategies for expanding brand reach beyond the initial niche audience to attract a broader customer base while maintaining brand authenticity.(35:40) Final thoughts______Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
How do the most successful entrepreneurs overcome the early challenges of sales and marketing? Join Scott Clary, an entrepreneur and host of the popular "Success Story" podcast, as he shares his journey from a side hustle to a leading voice in the business podcasting scene. With a rich history of interviewing luminaries like the founders of Netflix and Reebok, and thought leaders like Seth Godin and Guy Kawasaki, Scott tells us the essentials of marketing and business growth. This episode explores Scott’s effective strategies in building influential communities through his "Social Club" for high-achieving entrepreneurs.👉 Tune in to learn about:➡️ The success story of the "Success Story" podcast➡️ Innovative approaches to content creation➡️ Overcoming early-stage sales and marketing challenges➡️ The importance of direct consumer interaction➡️ Cost-effective digital marketing toolsJoin Scott Clary as he unravels the nuances of entrepreneurial success, offering actionable tips and inspiring stories to fuel your business aspirations!IN THIS EPISODE(00:00) What drives the Success Story podcast? Discover the story behind Scott Clary and his successful podcast journey.(02:45) How did a side hustle become a top business podcast? How a passion project evolved into a leading platform for entrepreneurs.(05:00) Why is personal branding crucial for entrepreneurs? The impact of personal branding on business growth and personal branding.(10:57) How does direct consumer interaction enhance product development? Explore the importance of customer feedback in improving products.(15:24) What are the initial challenges in marketing for new entrepreneurs? Strategies for overcoming early marketing and sales challenges.(24:32) What cheap and effective digital tools can modern marketers use? A guide to affordable, innovative digital tools that maximize marketing effectiveness.(39:31) How can building communities benefit high-level entrepreneurs? Tips on creating networks that promote learning and shared success.(44:10) Why is feedback crucial in shaping business strategies? Understand the role of customer and client feedback in continuous business improvement.(50:29) What final advice does Scott Clary have for aspiring entrepreneurs? Final tips and practical advice for entrepreneurs aiming to succeed in the business world.______Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you!👉 Listen to the podcast to learn about:-2:34 - Media for impulse products category8:27 - Continuity over impact for B2Bs15:43 - Media principles for companies creating new concepts30:43 - How can early-stage brands create impact📄 Click here to read the text version of the episodeEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values.This episode is a masterclass on Sex-tech. View the world through the revolutionary gaze of a brilliant, very courageous woman who is destabilizing the male-dominated social order affecting businesses and societies at large. Listen on!👉 Listen to the podcast to learn about:-04:08 - What is Make Love Not Porn?17:18 - Reinventing advertising19:35 - Strategies for entering new markets41:46 - Promoting sex education via novel products📄 Click here to read the text version of the episodeEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Is voice set to become bigger than video? Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences.👉 Listen to the podcast to learn about:-08 : 30 - Benefits of podcasting12 : 07 - Podcasting can build brand equity22 : 30 - Making content from a single episode29 : 12 - Podcasting as a B2B marketing tool📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!👉 Listen to the podcast to learn about:-05:00 -Why have a core target offering?19:23 - Why sharpen brand proposition?20:25 - Should revenue share decide brand positioning?24:58 - Benefits of having seasoned investors📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!👉 Listen to the podcast to learn about:-01:38 - What are dark patterns?07:30 - Taking action against dark patterns22 : 45 - Paid reviews and disguised advertising26:00 - Confirmshaming📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life examples, this episode is bound to deepen your business understanding!👉 Listen to the podcast to learn about:-04:00 - How Epigamia played big07 :20 - Coca Cola and Pepsi's competition15:00 - What-Why-When framework23:00 - The Deprivation technique📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Why bother with consumer research? To understand people's motivations. If you don’t know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this episode, Vani speaks with psychologist & researcher Julia Izmalkowa who helps global brands grow their business by uniquely combining scientific knowledge with business objectives.If you want to know what people are like and how they think, then this episode is just what you need. Listen on for a fascinating conversation filled with insights as well as actionable takeaways!👉 Listen to the podcast to learn about:-03:15 - Psychology of lies.14:00 - Differentiate data from analysis.18:34 - People lie. Proof doesn’t.22:00 - Science behind consumer research.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Data data everywhere, but not an iota of insight! You’ve gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of muscle and genes a modern marketeer needs to develop. Listen on as Vani decodes the value of Data for winning the battle of customer love.👉 Listen to the podcast to learn about:-01:40 - Different kinds of data.06:30 - How to use data intelligently?14:00 - First-party data is your best bet for success.17:00 - Simple practical ways to use data to drive growth.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims to make e-Commerce more inclusive and accessible! Vani interviews Shireesh Joshi, captain of the ONDC ship. Listen on!👉 Listen to the podcast to learn about:-01 : 50 - Definition and genesis of ONDC06 : 00 - ONDC will act like the Internet of e-commerce12 : 01 - How will ONDC impact consumers27 : 29 - Future possibilities and evolution of the platform📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experience and driving conversion. Vani interviews Ashwini Deshpande to decode the what, why and how of good design and how brands can craft smart design strategies to grow their business!👉 Listen to the podcast to learn about:-01:51 - What is a good design?13:30 - Establish your visual identity34:30 - Design principles for smaller packaging43: 10 - Designing products for screen📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of an iconic brand? Vani and Karan Amin discuss what it takes to build an iconic brand in the early stages using digital media.👉 Listen to the podcast to learn about:-01: 41 - Know the elevator pitch07 : 24 - Select the right mediums09:33 - Identify your hero product23:12 - Define the consumer persona📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a "brand" and the mistakes new-age brands are making.👉 Listen to the podcast to learn about:-04:50 - Marketing is not just advertising09:24 - View the problem from the consumer lens13:32 - Noticeability for the sake of noticeability23:16 - Simple things that new-age founders must get right📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and local. Here, Amit Ray, a serial entrepreneur, ex-Citi banker, and now a podcaster himself questions Vani on what makes brands iconic. Listen on! :)👉 Listen to the podcast to know about:-00:16- What is an iconic brand?02:14 - Are all familiar brands iconic?16:36 - How do iconic brands evolve to stay relevant to their customers📄 Click here to read the transcriptEnjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!
Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.👉 Listen to the podcast to know about:-01:34 - Change in focus post-Covid: from offline to online08:06 - Must-dos for building an e-commerce-enabled website12:01 - Customer segmentation strategy14:28 – E-mail marketing and managing the analytics26:03 – Using performance marketing to drive traffic📄 Click here to read the transcriptEnjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!
Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying lip service? Tune in as Vani and Shiv discuss digital in detail and what it actually means for the future of marketing.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!
Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies.📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!
Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic? Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google’s omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal!📄 Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!