Match B2B Insights

In this episode Brenda and Benny explain why influencer marketing works for small B2B companies, focusing on credibility over virality and how niche experts, analysts, and micro-influencers can open doors and generate real pipeline. They cover goal-setting, finding relevant influencers, building authentic relationships, running small pilot campaigns, measuring business KPIs (SQLs, demo requests, pipeline), pricing models, and repurposing content to maximize ROI.

Wellcome to Match B2B Insights. this podcast explores how the war and growing international isolation are reshaping the future of Israeli small and mid-sized businesses. Each episode dives into the lived reality of CEOs who are struggling to keep contracts alive, reassure global partners, and protect their reputation under unprecedented scrutiny. We bring data, real case studies, and expert insights to answer the hard questions: How do you maintain continuity when logistics break down? How do you renegotiate contracts under pressure? How do you keep clients from walking away when “Israeli risk” becomes part of every deal? Through stories of resilience—from small exporters rebranding through EU subsidiaries, to startups finding financing lifelines, to teams proving continuity even under fire—we uncover practical strategies that help businesses not only survive isolation but transform it into an opportunity for growth. The goal is simple: to give Israeli leaders concrete, actionable playbooks for resilience and credibility in a world where political pressure and economic risk go hand in hand.

Brenda and Benny break down why Israeli negotiation style  fast, direct, and improvisational  can win at home but fail abroad. They share real stories of lost deals, cultural warning signs, and practical tools like Hofstede’s dimensions, BATNA, and a simple deal dashboard to help founders adapt without losing their edge. Learn country-specific tips (Japan, Germany, France, India, the US, Africa), key taboos, and a minimal prep checklist so small companies can close international deals with respect and confidence.

This episode shows how small B2B companies can build powerful, authentic brands without big budgets. Brenda and Benny explain the brand identity prism and Simon Sinek’s “Start with Why,” and share practical, low-cost tactics—lean roles, Canva and Wix, LinkedIn, and clear one-pagers—to create consistent messaging. They use real Israeli examples (IceCure, TIPA, Lusix) to show what works and what fails, and emphasize local adaptation, partnerships, and a feedback loop for international markets. The takeaway: clarity, consistency, and humility let small teams look and act big.

In this episode of MatchB2B Insights, Benny and Brenda break down why localization is far more than translation — it’s the engine that turns small companies into global players. We explore what localization really means compared to globalization and internationalization, why it’s critical for Israeli startups with tight budgets, and how to apply a 90-day blueprint for market entry. Through real case studies of companies like Wix, Fiverr, Sight Diagnostics, and OrCam — alongside lessons from failures like Better Place — we reveal how cultural adaptation, regulatory compliance, local partnerships, and pricing psychology drive success. If you’re an ambitious CEO ready to expand internationally, this episode gives you practical tools, insights, and cautionary tales to make localization your competitive advantage in 2025 and beyond.

Match B2B Insights is the podcast for Israeli companies with 11–50 employees ready to expand globally. Hosted by Brenda with Benny Ploumann, CEO of Match B2B, each episode reveals how to avoid costly mistakes, choose the right distributors, and apply proven strategies for international growth. With real success stories, practical tools, and expert insights, this show helps mid-sized companies build smart distribution networks and accelerate global success.

In a conversation on Match B2B Insights, Brenda and Benny discuss evolving sales strategies for SMBs, emphasizing the shift from transactional to consultative selling. They highlight the importance of understanding modern B2B buyers, aligning sales and marketing efforts, and investing in sales training and structure. Successful models include consultative selling, strategic alignment, and personalized motivation. #SMBSales, #ConsultativeSelling, #SalesTraining, #B2BMarketing, #SalesStrategy, #BusinessGrowth, #SalesManagement

In a discussion on Match B2B Insights, Brenda and Benny Fluman explore the crucial need for marketing and sales alignment in B2B companies. They highlight the detrimental effects of misalignment, such as revenue loss and inefficiencies, and advocate for a unified revenue approach through shared objectives, integrated technology, and RevOps. By fostering collaboration, companies can achieve faster growth and improved profitability. #Marketing, #Sales, #B2B, #RevOps, #RevenueGrowth, #Collaboration, #BusinessAlignment

In this discussion, Brenda and Benny explore LinkedIn strategies for smaller B2B companies targeting international markets. They emphasize the importance of personal branding over corporate pages, precision in prospecting, and delivering value over direct sales pitches. CEOs are advised to optimize profiles, engage meaningfully, and integrate LinkedIn with CRM systems for successful lead conversion. #LinkedIn, #B2BMarketing, #InternationalBusiness, #PersonalBranding, #LeadGeneration, #CRMIntegration, #CEOStrategies

Israel is experiencing a major transformation in B2B e-commerce, setting a global blueprint with projected growth from $7.55 billion in 2023 to $11.83 billion by 2027. This shift is driven by deep digital adoption, sophisticated personalization, and AI integration. Companies like Pepperi and global players demonstrate significant productivity and revenue gains. Success hinges on unified data, customer understanding, and strategic AI use, while maintaining essential human elements in sales. The Israeli market exemplifies how technology can enhance business partnerships and competitive advantage. #B2Becommerce, #Israel, #AIintegration, #digitaltransformation, #businessgrowth, #Pepperi, #technologytrends

In a B2B sales discussion, Brenda and Benny highlight the importance of relationship-building on LinkedIn. Instead of immediately pitching after a connection, they suggest starting genuine conversations and doing thorough research on the prospect's background and interests. They emphasize curiosity, relevance, and trust to identify pain points, leading to meaningful engagements and successful deals. #B2BSales, #LinkedInStrategies, #RelationshipBuilding, #SalesTechniques, #NetworkingTips, #ClientEngagement, #BusinessGrowth

In this discussion on Match B2B Insights, Brenda and Benny Fluman address how small B2B companies can effectively acquire customers without a marketing manager or large budget. They emphasize the importance of organic marketing, leveraging internal expertise for content creation, maintaining consistency, and utilizing platforms like LinkedIn. Success lies in authentic, consistent engagement rather than costly campaigns. #organicmarketing, #B2B, #contentcreation, #LinkedIn, #smallbusiness, #customeracquisition, #authenticengagement

Brenda and Benny discuss the crucial role of customer retention in B2B growth, highlighting that existing customers are significantly more profitable and cheaper to maintain than acquiring new ones. They emphasize the effectiveness of retention strategies, citing successful case studies and the importance of proactive communication, AI tools, and feedback loops. The conversation underscores the superior ROI and sustainable competitive advantage achieved by companies prioritizing retention over acquisition. The discussion concludes with a call to action for businesses to shift focus from costly acquisition efforts to leveraging existing customer relationships for sustained growth. #CustomerRetention, #B2BGrowth, #RetentionStrategies, #AIGrowthTools, #FeedbackLoops, #SustainableGrowth, #BusinessExpansion

In this episode of Match B2B Insights, Brenda and Benny Fluman discuss strategic resilience for Israeli companies amid the Iran-Israel conflict. They highlight the need for proactive adaptation beyond traditional business continuity, emphasizing location independence, cross-training, and geopolitical resilience. Emotional intelligence, collaboration, and leveraging government aid are crucial for navigating crises. Companies should map vulnerabilities, build redundancies, and use crises as opportunities to transform and strengthen their core operations. Resilience is an intentional choice, vital for leading industries through future challenges. #strategicresilience, #israelicompanies, #crisismanagement, #geopoliticalresilience, #businesscontinuity, #emotionalintelligence, #transformativeopportunities

Corporate Social Responsibility (CSR) has transformed from a peripheral activity to a core business strategy, crucial for multinational companies. Effective CSR aligns universal ethical standards with local values, enhancing brand loyalty, innovation, and bottom-line performance. Companies like Starbucks and Patagonia exemplify CSR integration, addressing stakeholder needs via transparency and strategic focus. As CSR evolves, it becomes essential, with trends emphasizing sustainability, transparency, and diversity. Successful companies treat CSR as strategic rather than an add-on, ensuring it complements business operations while building trust and goodwill globally. #CSR, #CorporateSocialResponsibility, #Sustainability, #BusinessStrategy, #EthicalBusiness, #Transparency, #Diversity

Israeli companies face unique challenges and opportunities in global branding, often driven by necessity due to a small domestic market. Successful strategies include adopting neutral brand identities, strategically framing their Israeli origins, and emphasizing universal values. Effective storytelling, digital marketing, and adaptability are crucial for overcoming perception hurdles and building lasting global brands. #Israel, #branding, #globalbusiness, #marketingstrategy, #storytelling, #digitalmarketing, #adaptability

The discussion highlights the transformation in B2B customer engagement, emphasizing the shift towards consumer-like expectations for seamless, personalized experiences. Companies like Monday.com and Wix lead the way by fostering customer co-creation and building self-sustaining communities. Emphasizing mobile access, omnichannel consistency, and robust security are key to success. AI integration and hyper-personalization are future trends, with a focus on meaningful partnerships over mere efficiency. Cultivating advocacy through peer recommendations is vital, as buyers prefer genuine connections over sales pitches. Ultimately, successful B2B engagement requires recognizing the human element in every business decision. #B2BEngagement, #CustomerExperience, #Personalization, #AIIntegration, #MobileAccess, #CommunityBuilding, #BusinessPartnerships

Brenda and Benny discuss the importance of building a systematic approach to outbound sales for founders, contrasting it with quick hacks. They emphasize the value of outbound as an intelligence loop for refining customer profiles, messaging, and value propositions. Key components include email infrastructure, LinkedIn optimization, and CRM setup. A lean tech stack and proper domain setup are crucial to avoid spam. Founders are advised to start early, focus on learning, and treat outbound as a strategic system, not just a sales channel. Investing in expert guidance can expedite success, transforming outbound into a competitive advantage. #outboundsales, #salesstrategy, #customerintelligence, #emailmarketing, #CRMsetup, #LinkedInoptimization, #startupgrowth

Israeli companies are reshaping global customer engagement through innovation, driven by constraints that spark creativity. They implement strategic marketing, AI-driven personalization, and mobile-first approaches to captivate consumers. By leveraging community engagement, transparency, and cutting-edge AI, they enhance user experiences and foster loyalty. These methods position them for continued success amid evolving consumer expectations. #CustomerEngagement, #Innovation, #IsraeliCompanies, #AI, #MarketingStrategy, #MobileFirst, #UserExperience

In this episode of Match B2B Insights, host Brenda and product development expert Benny Fluman discuss strategies for developing products for international markets. Key points include understanding genuine market needs, integrating customer feedback, adapting products culturally, collaborating globally, protecting intellectual property, leveraging analytics, and utilizing emerging technologies like AI and additive manufacturing to drive innovation. #ProductDevelopment, #InternationalMarkets, #Innovation, #CustomerFeedback, #GlobalCollaboration, #EmergingTechnologies, #AI