PR 360

Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important.Key Takeaways:- Why earned media is becoming more important than ever- Keys to successful influencer campaigns- AI is making PR ethics more important than everEpisode Timeline:1:45 Tod and Kylie are both getting over colds3:00 What's happening at Finch Media?4:00 The importance of earned media in 20256:00 How does the need for earned media benefit media outlets?7:30 The importance of brand consistency in the AI era9:25 The 3 tensions between influencers and organizations13:30 Spokespeople can be a surprise16:00 What are the qualities of an effective influencer17:15 Do AI influencers matter?20:00 PR practitioners are always adapting to technology21:30 What are Kylie's students' ethical concerns26:04 How Kylie helped her sibling, Chelsea, promote their short film28:00 What's Kylie's thought leadership philosophy?This episode’s guest:• Kylie McMullan on LinkedIn• Finchmedia.ca• Finch Media on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.Key Takeaways:- An introduction to change management- How the loss of junior-level employees will affect PR- Keith's approach to thought leadershipEpisode Timeline:1:30 Keith's love of "Calvin and Hobbes"4:00 What's happening at Modig Group?5:45 The growing field of change management7:45 Creating key messages in change management9:30 Coca-Cola's AI ad11:15 Why are agencies focusing on affordable PR13:45 The rise of smaller agencies16:15 Why smaller agencies have more skin in the game18:00 The problems of losing junior-level employees in PR22:00 Why Tod cringes at some AI talk22:45 Keith's thought leadership philosophyThis episode’s guest:• Keith Bowermaster on LinkedIn• ModigGroup.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.Key Takeaways:- Why earned media is crucial for AI visibility and brand reputation- Niche outlets are becoming more important in PR strategies- The future of journalism in the AI eraEpisode Timeline:2:00Muck Rack's new tool: Generative Pulse4:35 What does Generative Pulse look like for a client?6:45Generative Pulse helps in a crisis7:30How has AI changed the PR world and beyond in the past 18 months?8:30People are using AI for retail purchases10:22Muck Rack's AI search study insights12:30Why does AI love learned media?14:15ChatGPT's initial shortcomings15:50Strategies for increasing AI visibility21:00Crisis management with AI Tools22:40Introduction to AI agents25:30Building the ultimate agent28:40The future of journalism and AIThis episode’s guests:• Linda Zebian on LinkedIn• Matt Dzugan on LinkedIn• Muck Rack's free report at GenerativePulse.AI Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts. Key Takeaways:- The agency has worked on true crime stories to help families seek justice- Thought leadership should be educational, not promotional- How a surprise career turn inspired Melissa to create VigilanteEpisode Timeline:1:30 How Vigilante is using PR to bring justice for Megan Trussell4:10 How Vigilante got involved in the Trussell case5:30 How a shocking career turn inspired Melissa to create Vigilante8:00 Forging a new path for PR9:30 Why are a lot of agencies stuck in their ways?11:15 Why senior-level PR people need to be involved on every level13:30 Melissa's favorite campaigns15:30 New ways of approaching journalists17:15 How does Vigilante defy the odds19:45 The band Melissa has seen over 400 times22:30 Melissa's thought leadership philosophyThis episode’s guest:• Melissa Christensen on LinkedIn• Vigilante PR on LinkedIn• Email: Melissa@Vigilante-PR.com• PR UnpluggedSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters. Key Takeaways:- Memorable promotional products can create lasting impressions and connections- How trade disruptions have impacted the promotional products industry- The importance of positive leadershipEpisode Timeline:0:00Introduction to PPAI and Drew Holmgreen2:00The scope and impact of the promotional products industry4:20Understanding branded merchandise6:54The emotional connection of promotional products9:45Integrating merch with digital campaigns11:45The revenue potential of merchandising13:00Howard Stern's aversion to promotional products13:52Memorable promotional products and their impact18:00Common mistakes in merchandising20:25The creative side of the promotional products industry22:00Navigating trade disruptions27:40Thought leadership philosophy and positive leadershipThis episode's guest:• Drew Holmgreen on LinkedIn• PPAI.orgSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural moment. He also discusses the important distinction between attracting attention versus media coverage.- How purpose-driven organizations can stand out in today's climate- Why organizations should focus on genuine causes rather than trends- How AI companies pull their dataEpisode Timeline:0:00Introduction to Paul Cohen and Attention Comms2:00Transitioning to Attention Comms3:40The Importance of purpose-driven communication5:40Authenticity in social justice messaging7:50Attracting attention vs. media coverage11:35The role of authenticity in leadership15:50The role of AI at Attention Comms?17:10How AI companies pull their data19:10Paul's pitching secretsThis episode’s guest:• Paul Cohen on LinkedIn• AttentionComms.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.- Unique advantage that PR has in AI search- The difference between AI and organic search- The current state of US tourismEpisode Timeline:1:30 Julie reflects on 30 years in PR2:35 Staying informed on top of the rise of AI search3:50 A searchable podcast database4:45 The decline in organic search traffic6:00 How does AI search change the world of journalism?8:00 Optimizing your brand for AI search10:50 How thought leaders can adapt to AI13:35 Which sites are favored by AI search16:00 How is (W)right On implementing AI?19:00 Julie's recent acknowledgements21:30 Changes in US tourism22:30 Julie's thought leadership philosophyThis episode’s guest:• Julie Wright on LinkedIn• WrightOnComm.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances. Key Takeaways:- Amplify specializes in positioning lawyers as thought leaders- The benefits of non-traditional media outlets- The ins and outs of cruise lawEpisode Timeline:0:00Introduction to Bridget Mercuri and Amplify3:30The importance of earned media in law6:10Building relationships with reporters for effective PR9:20Humanizing lawyers and their stories12:00Preparing clients for media appearances14:30How can good PR solve current problems in the legal industry15:50Exploring non-traditional media outlets18:00The ins and outs of cruise law21:30Bridget's thought leadership philosophyThis episode’s guest:• Amplifyforlawyers.com• Email: Bridget@Amplifyforlawyers.com• Email for lawyers: LFG@Amplifyforlawyers.com• Amplify for Lawyers on Instagram Hosted on Acast. See acast.com/privacy for more information.

Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.Key Takeaways:- How to prep authors for interviews- How to promote books through TikTok - How to connect books to current eventsEpisode Timeline:0:00Introduction to Wild Bound PR and Julia Drake1:30The journey from film to literary PR4:00Successful Wildbound campaigns6:00 The myth of inspiration7:25Differences between traditional PR and publishing PR8:50Creating conversations around books10:30Preparing first-time authors for PR13:35The success rates for book publishing15:00The impact of social media on Book promotion16:25The ins and outs of BookTok19:45Client expectations vs. reality in publishing PR22:05What sets Wildbound apart24:30Julia's thought leadership philosophyThis episode’s guest:• Julia Drake on LinkedIn • WildboundPR's website• Wildbound PR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.Key Takeaways:- The state of luxury brands in 2025- How Jennifer started her own agency- The basics of crisis managementEpisode Timeline:1:45Introduction to Jennifer Adler and Adler PR2:45How to choose a luxury influencer4:45How are luxury brands positioning themselves in today's economy7:25Has the idea of luxury changed over the past 20 years?9:10How does Jennifer keep her finger on the pulse10:00Preparing clients for a crisis12:00The Coldplay debacle crisis15:15The importance of a cool head in a crisis17:00The quote that inspired Jennifer to start her own agency20:20Lessons Jennifer learned hosting the "Earn It" podcast22:00Working with Medieval Times25:22Jennifer's thought leadership philosophyThis episode’s guest:• Jennifer Adler in LinkedIn• Adler Public Relations• Adler Public Relations on Instagram• "Earn It" podcast Hosted on Acast. See acast.com/privacy for more information.

Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles. Key Takeaways:- How PR people can do more with less- Clearing up PR misconceptions- How to build a personal brandEpisode Timeline:0:00    Introduction to Lexi Smith and Growth Mode2:03    Why PR agencies are being asked to do more with less4:10    PR is having a hard time defining itself in the new era5:10    People need to be educated about PR8:00    Mistakes people make in personal branding 11:00  The "why" of your personal brand13:15 Taylor Swift's marketing brilliance14:30  Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast17:15 Tod's pitch preferences19:30 Lexie's work with Everyday Action23:25 Lexie's thought leadership philosophyThis episode’s guest:• Lexie Smith on LinkedIn• Growth Mode's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the valuable lessons she’s gained through her podcasting journey.Key Takeaways:- Why PR should be affordable- Alexandra's front-line COVID reporting- How to be a bold thought leaderEpisode Timeline:2:40 Alexandra's front-line COVID reporting 5:15 Alexandra on "Good Morning America"7:25 Delivering good PR at a great price9:40 How people overpay for PR11:55 How Alexandra's experience as a reporter helps her in PR13:30 The power of a great soundbite15:00 Educating new PR clients16:15 Media training dos and don'ts18:40 Verbal crutches21:20 Being authentic in media appearances22:40 Lessons Alexandra has learned from hosting her podcast25:25 Alexandra's thought leadership philosophyThis episode’s guest:• A to Z Communications' website• Alexandra Zendrian on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.Key Takeaways:- Why credibility is crucial- How AuthorPrime helps creators turn their work into books- Brian's upcoming book "Credibility Marketing"Episode Timeline:1:45 The uncertainty of the current state of PR3:30 AI uncertainty5:30 The PR turnaround6:45 Ways in which AI isn't cutting it8:00 The volatility in the current economy11:28 Brian explains AuthorPrime14:45 The AuthorPrime process18:00 Who is creating books from their content?20:00 What is a false sense of credibility?22:00 Brian's upcoming book26:20 The biggest lesson Brian has learned from his podcastThis episode’s guest:• Brian Hart on LinkedIn• @BrianHartPR on X• Flackable / Author PrimeSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.Key Takeaways:- Lindsey's transition from beauty editing to healthcare marketing- An introduction to ICHRA- Consumer-focused marketing strategiesEpisode Timeline:1:00    Lindsey's former career as a beauty editor4:00    Transitioning from beauty to healthcare marketing8:00    Understanding ICHRA and SureCo9:20    The role of AI in marketing10:45 Troubles with AI12:30 Navigating healthcare terminology15:30 Common mistakes in healthcare marketing17:45 Positive things to look for in healthcare20:45 ICRA gives consumers more choices23:20 Lindsey's spice thought leadership philosophyThis episode’s guest:·        Lindsey Unterberger on LinkedIn·        Lindsey Unterberger on Instagram·        SureCo's newsletter (talk ICRA to me)·        SucreCo ICHRA 101 Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.Key Takeaways:- Authenticity is crucial in engaging with fandoms- How improv classes can help with PR- The evolution of MotivEpisode Timeline:1:30 Kat's improv experience3:45 How can improv experience help in PR?6:15 Improv helps you understand perspectives7:00 The importance of being strategic with pitches9:00 The Motiv story11:00 Motiv's name change13:30 Kat's relationship to nerd culture17:00 Actors who are disingenuous about their fandom17:45 You have to be transparent with fandoms18:45 What do other agencies get wrong when working with fan culture23:20 How to match influencers and brands26:10 Kat's thought leadership philosophyThis episode’s guest:• Kat Jones on LinkedIn• Motiv's wesbite• MotivPR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.Key Takeaways:- PR lessons from stand-up comedy- The enduring power of local media- Why AI loves earned mediaEpisode Timeline:1:45 How has stand-up comedy helped Doug's PR career?2:50 Finding your voice in comedy5:00 How Doug's TV background helps him prepare his clients for media appearances7:45 PR's influence over newsrooms10:35 How to be authentic in media appearances13:00 Mistakes people make when appearing on TV from home16:15 How does AI increase revenue from earned media18:45 Why does local media show up prominently in AI search?23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…” 25:45 Doug's thought leadership philosophyThis episode’s guest:• Doug Simon on LinkedIn• Email: DougS@DSSimonMedia.com• “PR’s Top Pros Talk…” podcast• DSSimon's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology. Key Takeaways:- The future of streaming- The future of content modernization- Challengers in providing streaming contentEpisode Timeline:1:30 Tod remembers ON TV2:30 What does "Ingest once, deliver everywhere" mean?4:25 What content companies really want6:10 The differences between traditional broadcasting and streaming8:30 What separates Comcast from other companies9:30 What does the future of streaming look like?12:30 How does Mitch stay on top of new technology?14:20 What are Comcast's advantages for content creators?15:30 New ways of monetizing content19:00 Past technologies that have failed22:30 HD radioThis episode’s guest:• Mitch Askenas on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:40  How to come up with podcast ideas4:00  Why is Taylor Swift a great marketer?5:40  How Spin Sucks grew from a blog to a movement7:40  Why ethics is the backbone of Spin Sucks9:50  How to define results with a client11:00 The PESO model13:50 The importance of creating authority and trust14:40 Gini on thought leadership17:40 Gini's thoughts on AIThis episode’s guest:·    Gini Dietrich on LinkedIn·    The Spin Sucks websiteSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•      Join the conversation by leaving a comment!•      Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies. Key Takeaways:- PR strategies for AI search- Performance-based billing in PR- The importance for PR people to be open-mindedEpisode Timeline:1:30 What's it like working from Aruba?4:15 Tod's time in Cuba5:30 The Montreal/Long Beach connection7:30 What separates Proper Propaganda from other PR firms8:30 The benefits of paying on performance11:00 AI search optimization for PR13:00 Optimizing for bots18:00 It's time to reconsider some legacy media sites19:30 Non-traditional sites are popping up in AI search20:30 The importance of being open-minded25:00 Jackson's thought leadership philosophyThis episode’s guest:• Jackson Wightman on LinkedIn• Proper Propaganda's website• Email Jackson@Properpropaganda.net Hosted on Acast. See acast.com/privacy for more information.

Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI.  Key Takeaways:- Why teamwork is essential for success - The importance of continuous learning- The convergence of AI and cybersecurityEpisode Timeline:2:00 Lessons Karen learned from growing up in a large family4:30 What does dinner look like in a family with 11 kids?5:50 How does growing up in a large family help in your professional life?7:25 The importance of teamwork8:15 New and exciting things happening at GRC9:00 Current trends in cybersecurity and AI11:00 The evolution of cybersecurity threats14:00 How remote work created new security threats17:30 How do you stay current on tech developments?20:00 The importance of continuous learning21:30 Karen's approach to thought leadershipThis episode’s guest:• Karen Sorenson on LinkedIn• Global Results Communications on LinkedIn• Global Results Communications on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.