DiscoverPR 360
PR 360

PR 360

Author: Global Results Communications

Subscribed: 20Played: 455
Share

Description

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.


Produced by Global Results Communications


Hosted on Acast. See acast.com/privacy for more information.

296 Episodes
Reverse
Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances. Key Takeaways:- Amplify specializes in positioning lawyers as thought leaders- The benefits of non-traditional media outlets- The ins and outs of cruise lawEpisode Timeline:0:00Introduction to Bridget Mercuri and Amplify3:30The importance of earned media in law6:10Building relationships with reporters for effective PR9:20Humanizing lawyers and their stories12:00Preparing clients for media appearances14:30How can good PR solve current problems in the legal industry15:50Exploring non-traditional media outlets18:00The ins and outs of cruise law21:30Bridget's thought leadership philosophyThis episode’s guest:• Amplifyforlawyers.com• Email: Bridget@Amplifyforlawyers.com• Email for lawyers: LFG@Amplifyforlawyers.com• Amplify for Lawyers on Instagram Hosted on Acast. See acast.com/privacy for more information.
Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.Key Takeaways:- How to prep authors for interviews- How to promote books through TikTok - How to connect books to current eventsEpisode Timeline:0:00Introduction to Wild Bound PR and Julia Drake1:30The journey from film to literary PR4:00Successful Wildbound campaigns6:00 The myth of inspiration7:25Differences between traditional PR and publishing PR8:50Creating conversations around books10:30Preparing first-time authors for PR13:35The success rates for book publishing15:00The impact of social media on Book promotion16:25The ins and outs of BookTok19:45Client expectations vs. reality in publishing PR22:05What sets Wildbound apart24:30Julia's thought leadership philosophyThis episode’s guest:• Julia Drake on LinkedIn • WildboundPR's website• Wildbound PR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.Key Takeaways:- The state of luxury brands in 2025- How Jennifer started her own agency- The basics of crisis managementEpisode Timeline:1:45Introduction to Jennifer Adler and Adler PR2:45How to choose a luxury influencer4:45How are luxury brands positioning themselves in today's economy7:25Has the idea of luxury changed over the past 20 years?9:10How does Jennifer keep her finger on the pulse10:00Preparing clients for a crisis12:00The Coldplay debacle crisis15:15The importance of a cool head in a crisis17:00The quote that inspired Jennifer to start her own agency20:20Lessons Jennifer learned hosting the "Earn It" podcast22:00Working with Medieval Times25:22Jennifer's thought leadership philosophyThis episode’s guest:• Jennifer Adler in LinkedIn• Adler Public Relations• Adler Public Relations on Instagram• "Earn It" podcast Hosted on Acast. See acast.com/privacy for more information.
Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles. Key Takeaways:- How PR people can do more with less- Clearing up PR misconceptions- How to build a personal brandEpisode Timeline:0:00    Introduction to Lexi Smith and Growth Mode2:03    Why PR agencies are being asked to do more with less4:10    PR is having a hard time defining itself in the new era5:10    People need to be educated about PR8:00    Mistakes people make in personal branding 11:00  The "why" of your personal brand13:15 Taylor Swift's marketing brilliance14:30  Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast17:15 Tod's pitch preferences19:30 Lexie's work with Everyday Action23:25 Lexie's thought leadership philosophyThis episode’s guest:• Lexie Smith on LinkedIn• Growth Mode's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the valuable lessons she’s gained through her podcasting journey.Key Takeaways:- Why PR should be affordable- Alexandra's front-line COVID reporting- How to be a bold thought leaderEpisode Timeline:2:40 Alexandra's front-line COVID reporting 5:15 Alexandra on "Good Morning America"7:25 Delivering good PR at a great price9:40 How people overpay for PR11:55 How Alexandra's experience as a reporter helps her in PR13:30 The power of a great soundbite15:00 Educating new PR clients16:15 Media training dos and don'ts18:40 Verbal crutches21:20 Being authentic in media appearances22:40 Lessons Alexandra has learned from hosting her podcast25:25 Alexandra's thought leadership philosophyThis episode’s guest:• A to Z Communications' website• Alexandra Zendrian on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.Key Takeaways:- Why credibility is crucial- How AuthorPrime helps creators turn their work into books- Brian's upcoming book "Credibility Marketing"Episode Timeline:1:45 The uncertainty of the current state of PR3:30 AI uncertainty5:30 The PR turnaround6:45 Ways in which AI isn't cutting it8:00 The volatility in the current economy11:28 Brian explains AuthorPrime14:45 The AuthorPrime process18:00 Who is creating books from their content?20:00 What is a false sense of credibility?22:00 Brian's upcoming book26:20 The biggest lesson Brian has learned from his podcastThis episode’s guest:• Brian Hart on LinkedIn• @BrianHartPR on X• Flackable / Author PrimeSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.Key Takeaways:- Lindsey's transition from beauty editing to healthcare marketing- An introduction to ICHRA- Consumer-focused marketing strategiesEpisode Timeline:1:00    Lindsey's former career as a beauty editor4:00    Transitioning from beauty to healthcare marketing8:00    Understanding ICHRA and SureCo9:20    The role of AI in marketing10:45 Troubles with AI12:30 Navigating healthcare terminology15:30 Common mistakes in healthcare marketing17:45 Positive things to look for in healthcare20:45 ICRA gives consumers more choices23:20 Lindsey's spice thought leadership philosophyThis episode’s guest:·        Lindsey Unterberger on LinkedIn·        Lindsey Unterberger on Instagram·        SureCo's newsletter (talk ICRA to me)·        SucreCo ICHRA 101 Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.Key Takeaways:- Authenticity is crucial in engaging with fandoms- How improv classes can help with PR- The evolution of MotivEpisode Timeline:1:30 Kat's improv experience3:45 How can improv experience help in PR?6:15 Improv helps you understand perspectives7:00 The importance of being strategic with pitches9:00 The Motiv story11:00 Motiv's name change13:30 Kat's relationship to nerd culture17:00 Actors who are disingenuous about their fandom17:45 You have to be transparent with fandoms18:45 What do other agencies get wrong when working with fan culture23:20 How to match influencers and brands26:10 Kat's thought leadership philosophyThis episode’s guest:• Kat Jones on LinkedIn• Motiv's wesbite• MotivPR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.Key Takeaways:- PR lessons from stand-up comedy- The enduring power of local media- Why AI loves earned mediaEpisode Timeline:1:45 How has stand-up comedy helped Doug's PR career?2:50 Finding your voice in comedy5:00 How Doug's TV background helps him prepare his clients for media appearances7:45 PR's influence over newsrooms10:35 How to be authentic in media appearances13:00 Mistakes people make when appearing on TV from home16:15 How does AI increase revenue from earned media18:45 Why does local media show up prominently in AI search?23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…” 25:45 Doug's thought leadership philosophyThis episode’s guest:• Doug Simon on LinkedIn• Email: DougS@DSSimonMedia.com• “PR’s Top Pros Talk…” podcast• DSSimon's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology. Key Takeaways:- The future of streaming- The future of content modernization- Challengers in providing streaming contentEpisode Timeline:1:30 Tod remembers ON TV2:30 What does "Ingest once, deliver everywhere" mean?4:25 What content companies really want6:10 The differences between traditional broadcasting and streaming8:30 What separates Comcast from other companies9:30 What does the future of streaming look like?12:30 How does Mitch stay on top of new technology?14:20 What are Comcast's advantages for content creators?15:30 New ways of monetizing content19:00 Past technologies that have failed22:30 HD radioThis episode’s guest:• Mitch Askenas on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:40  How to come up with podcast ideas4:00  Why is Taylor Swift a great marketer?5:40  How Spin Sucks grew from a blog to a movement7:40  Why ethics is the backbone of Spin Sucks9:50  How to define results with a client11:00 The PESO model13:50 The importance of creating authority and trust14:40 Gini on thought leadership17:40 Gini's thoughts on AIThis episode’s guest:·    Gini Dietrich on LinkedIn·    The Spin Sucks websiteSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•      Join the conversation by leaving a comment!•      Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies. Key Takeaways:- PR strategies for AI search- Performance-based billing in PR- The importance for PR people to be open-mindedEpisode Timeline:1:30 What's it like working from Aruba?4:15 Tod's time in Cuba5:30 The Montreal/Long Beach connection7:30 What separates Proper Propaganda from other PR firms8:30 The benefits of paying on performance11:00 AI search optimization for PR13:00 Optimizing for bots18:00 It's time to reconsider some legacy media sites19:30 Non-traditional sites are popping up in AI search20:30 The importance of being open-minded25:00 Jackson's thought leadership philosophyThis episode’s guest:• Jackson Wightman on LinkedIn• Proper Propaganda's website• Email Jackson@Properpropaganda.net Hosted on Acast. See acast.com/privacy for more information.
Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI.  Key Takeaways:- Why teamwork is essential for success - The importance of continuous learning- The convergence of AI and cybersecurityEpisode Timeline:2:00 Lessons Karen learned from growing up in a large family4:30 What does dinner look like in a family with 11 kids?5:50 How does growing up in a large family help in your professional life?7:25 The importance of teamwork8:15 New and exciting things happening at GRC9:00 Current trends in cybersecurity and AI11:00 The evolution of cybersecurity threats14:00 How remote work created new security threats17:30 How do you stay current on tech developments?20:00 The importance of continuous learning21:30 Karen's approach to thought leadershipThis episode’s guest:• Karen Sorenson on LinkedIn• Global Results Communications on LinkedIn• Global Results Communications on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Bob Bilbruck, founder of Captjur, is an accomplished and visionary CEO with nearly 30 years of experience in emerging markets and technology. In his third appearance on PR 360, he discusses his role in bringing flag football to the 2028 Olympics, the importance of diverse AI ecosystems, and the need for the U.S. to stay competitive in the global AI arms race.Key Takeaways:- The growing world of flag football- The future of the gig economy- The AI arms raceEpisode Timeline:1:50 Captjur Sports' involvement in Olympic flag football4:15 Legal challenges with NIL6:30 Pressure is on the NCAA9:15 Flag football's expansion12:00 Recent developments in the gig economy15:15 The importance of diverse AI ecosystems20:30 CPU vs. GPU computing21:50 The AI arms race with China24:00 What's the moonshot in the AI arms race?27:00 Do consumer AI products give a false representation of its capabilities?This episode’s guest:• Bob Bilbruck on LinkedIn• Captjur's website• Email at: info@Captjur.omSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Jennifer Avril, a communications professional specializing in strategic and effective change for both corporations and nonprofits, is a Senior Account Manager at Warner Communications. In this interview, she discusses the importance of effective communication in addressing climate change, how regulations can create opportunities, and the role of thought leadership in PR. She also shares stories from the summer she spent working on feminist activist Kate Millett’s farm, as well as her contributions to a new e-book on movement communications and advocacy. Key Takeaways:- Lessons learned on Kate Millet's farm- How to effectively discuss climate change- Regulatory changes can create opportunitiesEpisode Timeline:1:45 Jennifer's time on Kate Millet's farm6:30 Kate's friendship with John Lennon and Yoko Ono7:30 What's happening at Warner Communications these days?9:25 How should people be talking about climate change in 2025?10:40 The current state of regulation policy11:30 The value proposition of environmentalism 12:30 The ramifications of recent political changes14:30 Talking about eco-friendly products with consumers17:00 Regulations can create new opportunities19:00 Void packaging22:30 Jennifer's thought leadership philosophy25:00 Jennifer's new eBookThis episode’s guest:• Jennifer Avril on LinkedIn• Liberation Stories eBook • Warner Communications Hosted on Acast. See acast.com/privacy for more information.
Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry.Key Takeaways:- AI's role in cybersecurity- Building relationships with reporters- Crafting the perfect pitchEpisode Timeline:2:20What are the biggest stories in cybersecurity?3:30 AI's threats to cybersecurity5:20Crisis communication in cybersecurity7:45How does Mike stay informed on such a fast-moving industry?9:45Breaking into mainstream media11:45The art of newsjacking 12:45AI in the workforce14:40 Building relationships with reporters16:30Crafting the perfect pitch20:20Mike's thought leadership philosophyThis episode’s guest:• Mike Atkinson on LinkedIn• Sage's Website• Mike's email: MAtkinson@AboutSage.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Jeff Montegut is the director of Extra Life, a peer-to-peer fundraising program that empowers gamers to support Children's Miracle Network hospitals. Jeff shares Extra Life's inspiring origin story, its impact on children's healthcare, and how the gaming community has rallied to raise over $132 million since its inception. The conversation also delves into the mechanics of peer-to-peer fundraising, the significance of Game Day, and Jeff's personal journey in the nonprofit sector. Key Takeaways:- The ins and outs of peer-to-peer giving- The importance of Game Day- The transformative power of gamingEpisode Timeline:2:20 The origins of Extra Life5:30 The power of kindness6:00 How does peer-to-peer giving work8:15 Touching grass for money9:45 Jeff's love of content creation11:30 Streamers that have gone out of their way for Extra Life14:45 The power of online communities17:30 Game Day, Extra Life's big giving event19:40 Jeff's passion for non-profits23:00 When Tod stopped playing video gamesThis episode’s guest:• Jeff Montegut on LinkedIn• Extra Life's website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Mark Westlake is the founder and CEO of GearBrain, a tech company focused on simplifying the Internet of Things (IoT). With over 25 years of experience in digital media and technology, his career includes executive roles at prominent companies such as About.com, HowStuffWorks, and Purch. A former member of the 1980s NYC band The Modulators, Westlake shares his journey from music to innovation, offering insights on smart home tech, AI integration, consumer education, and how GearBrain bridges the gap between people and technology. Key Takeaways:- How Mark transitioned from a music career to the tech industry- The benefits of IoT- The future of smart homesEpisode Timeline:3:00Mark's early years in The Modulators6:00Transitioning to the Internet and Digital Media9:00Why some companies can't adapt11:30The Birth of GearBrain and Its Mission12:30Innovations in IoT and AI integration15:05Challenges in the smart home market18:01The future of smart homes and AI21:30Consumer education and smart device benefits24:15The next decade in IoT technologyThis episode’s guest:• Mark Westlake• GearBrain's website • Email Mark at Info@GearBrain.com Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Brad Myers is the Charles M. Geschke Director of the Human-Computer Interaction Institute and Professor in the School of Computer Science at Carnegie Mellon University, with an affiliated faculty appointment in the Software and Societal Systems Department. He’s also the author of a new book, "Pick, Click, Flick! The Story of Interaction Techniques." In this episode, he discusses the importance of usability in design, notable failures in user interface design, and the future of Human-Computer Interaction. Key Takeaways:- Historic HCI failures- What is HCI?- How AI will affect HCI?Episode Timeline:1:45What is the Human-Computer Interaction field?3:30The evolution of interaction techniques6:30Designing for usability and intuition09:40Historic failures in user interface design10:30Why Clippy didn't work14:30The history of copy and paste18:00Mac or PC?21:30The future of HCI and AI integrationThis episode’s guest:• Buy Brad's Book "Pick, Click, Flick! The Story of Interaction Techniques." Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts. Key Takeaways:- Shifting industry marketing focus- Authentic communication in industrial marketing- Expanding the industrial talent poolEpisode Timeline:1:45Scott's 1982 Super Bowl performance5:00Introduction to Industrial Talk Media8:00Scott's background in industry 10:00The networking benefits of podcasts13:15The industry blind spot with podcasting14:45Exposing the human side of industry15:50Communication skills in the trades19:00The importance of authenticity in podcasting20:00Holes in industrial marketing strategies 23:00Selling benefits, not specs25:00 Successful strategies for attracting talentThis episode’s guest:• Scott MacKenzie on LinkedIn• Industrial Talk's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
loading
Comments