Breaking Tech Clients into Mainstream Publications with Mike Atkinson
Description
Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry.
Key Takeaways:
- AI's role in cybersecurity
- Building relationships with reporters
- Crafting the perfect pitch
Episode Timeline:
2:20 What are the biggest stories in cybersecurity?
3:30 AI's threats to cybersecurity
5:20 Crisis communication in cybersecurity
7:45 How does Mike stay informed on such a fast-moving industry?
9:45 Breaking into mainstream media
11:45 The art of newsjacking
12:45 AI in the workforce
14:40 Building relationships with reporters
16:30 Crafting the perfect pitch
20:20 Mike's thought leadership philosophy
This episode’s guest:
• Mike's email: MAtkinson@AboutSage.com
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