Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.

Key Takeaways:

- How to prep authors for interviews

- How to promote books through TikTok 

- How to connect books to current events

Episode Timeline:

0:00 Introduction to Wild Bound PR and Julia Drake

1:30 The journey from film to literary PR

4:00 Successful Wildbound campaigns

6:00 The myth of inspiration

7:25 Differences between traditional PR and publishing PR

8:50 Creating conversations around books

10:30 Preparing first-time authors for PR

13:35 The success rates for book publishing

15:00 The impact of social media on Book promotion

16:25 The ins and outs of BookTok

19:45 Client expectations vs. reality in publishing PR

22:05 What sets Wildbound apart

24:30 Julia's thought leadership philosophy

This episode’s guest:

• Julia Drake on LinkedIn

• WildboundPR's website

• Wildbound PR on Instagram

Subscribe and leave a 5-star review: 

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.