Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural moment. He also discusses the important distinction between attracting attention versus media coverage.

- How purpose-driven organizations can stand out in today's climate

- Why organizations should focus on genuine causes rather than trends

- How AI companies pull their data

Episode Timeline:

0:00 Introduction to Paul Cohen and Attention Comms

2:00 Transitioning to Attention Comms

3:40 The Importance of purpose-driven communication

5:40 Authenticity in social justice messaging

7:50 Attracting attention vs. media coverage

11:35 The role of authenticity in leadership

15:50 The role of AI at Attention Comms?

17:10 How AI companies pull their data

19:10 Paul's pitching secrets

This episode’s guest:

• Paul Cohen on LinkedIn

• AttentionComms.com

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