Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.

Key Takeaways:

- Balancing human and artificial intelligence in PR

- Creating new workflows with AI

- Where AI writing comes short 

Episode Timeline:

0:00 Introduction to Intelligent Relations and Tim Gray

2:48 The Role of AI in PR at Intelligent Relations

4:45 How we've rapidly changed our views of ChatGPT

5:59 Creating a new workflow around AI

6:45 The client experience at Intelligent Relations

7:45 How Preston creates AI pitches

10:30 How AI affects junior-level PR people

11:30 How has Intelligent Relations changed over 7 months?

12:22 Balancing human and artificial intelligence

14:00 Where AI writing falls short

16:00 How to make a story stick

17:45 How to get Tod to read your pitch

17:41 Tim's thought leadership philosophy

This episode’s guest:

• Tim Gray on LinkedIn

• Intelligentrelations.com

Your host: Tod Perry

• Follow Tod Perry on LinkedIn

• Follow Tod Perry on X

• Learn more about Tod

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