How to Optimize Your Brand for AI Search with Julie Wright
Description
Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.
- Unique advantage that PR has in AI search
- The difference between AI and organic search
- The current state of US tourism
Episode Timeline:
1:30 Julie reflects on 30 years in PR
2:35 Staying informed on top of the rise of AI search
3:50 A searchable podcast database
4:45 The decline in organic search traffic
6:00 How does AI search change the world of journalism?
8:00 Optimizing your brand for AI search
10:50 How thought leaders can adapt to AI
13:35 Which sites are favored by AI search
16:00 How is (W)right On implementing AI?
19:00 Julie's recent acknowledgements
21:30 Changes in US tourism
22:30 Julie's thought leadership philosophy
This episode’s guest:
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