Turning Lawyers into Popular Thought Leaders Bridget Mercuri
Description
Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances.
Key Takeaways:
- Amplify specializes in positioning lawyers as thought leaders
- The benefits of non-traditional media outlets
- The ins and outs of cruise law
Episode Timeline:
0:00 Introduction to Bridget Mercuri and Amplify
3:30 The importance of earned media in law
6:10 Building relationships with reporters for effective PR
9:20 Humanizing lawyers and their stories
12:00 Preparing clients for media appearances
14:30 How can good PR solve current problems in the legal industry
15:50 Exploring non-traditional media outlets
18:00 The ins and outs of cruise law
21:30 Bridget's thought leadership philosophy
This episode’s guest:
• Email: Bridget@Amplifyforlawyers.com
• Email for lawyers: LFG@Amplifyforlawyers.com
• Amplify for Lawyers on Instagram
Hosted on Acast. See acast.com/privacy for more information.
United States
