Pet Sitter Confessional

How are mergers and acquisitions reshaping the pet care industry? In this episode, we welcome back Carmen Rustenbeck of IBPSA to discuss the rise of corporate buyouts, the impact on small pet businesses, and the challenges of maintaining a personal touch in an evolving market. They explore industry regulations, including Ollie’s Law in Massachusetts and the new Veterinary Professional Associate role in Colorado, and what they mean for pet professionals. Carmen also highlights the growing influence of Gen Z pet owners and their unique preferences, from pet insurance to reptile Main topics: Mergers and acquisitions in pet care – How big corporations are buying out independent businesses. Impact of industry regulations – Discussing Ollie’s Law and the Veterinary Professional Associate role. Trends among Gen Z pet owners – Increased interest in pet insurance, fresh food, and exotic pets. Collaboration between pet businesses – Why pet sitters, boarding facilities, and veterinarians should work together. Technology advancements in pet care – AI, software, and new pet care innovations shaping the industry. Main Takeaway: “If we want to stay small business and keep the personal touch, we need to be proactive in collaborating and defining best practices before regulations force our hand.” – Carmen Rustenbeck Mergers and acquisitions are reshaping pet sitting, dog walking, and boarding facilities as big corporations enter the space. What does this mean for small business owners? How can pet sitters stay competitive while maintaining a personal touch? 📢 Don’t wait for regulations to dictate your business—define best practices now! Listen today and future-proof your pet care company. 🎧🐾 About our guest: Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. By creating and implementing a development plan that details how the organization gains members to create a powerful voice for the industry, and identifying areas of service never before provided to our industry, as Founder & Executive Director of IBPSA Carmen is committed to building a member-centered organization that promotes the best practices and strategies for helping our industry reach its full potential. Links: Previously on: https://www.petsitterconfessional.com/episodes/089-carmen-rustenbeck-with-ibpsa IBSPA Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Visit petsit.com/join and use code ‘confessional15’ at checkout to save $15 off your first year!

Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else’s definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around. Main Topics Growth vs. sustainable success Data-driven business decisions Defining personal success Market demands vs. personal boundaries Reclaiming joy in business Main takeaway: “We all need to stop building businesses that we think we should have and start building ones that we actually want.” It’s easy to get caught in the noise of comparison and industry pressure—everyone says you have to grow, scale, and offer more. But what if your ideal business doesn’t look like that? What if it’s smaller, simpler, and actually supports the life you want to live? That’s not failure—that’s freedom. Give yourself permission to build something that you love.   Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit

What does it look like to run a pet care business with heart? Sam Erbaugh, owner of Paw Beach Pet Care, shares her journey from interior designer to pet care entrepreneur. Sam shares how she rebuilt her life in Florida around joy, service, and sunshine—and how her business is a direct reflection of her personal values. Together, they discuss how to create a culture of genuine customer care, why team communication is critical, and how to grow a business without losing your soul. Sam’s story is a reminder that growth isn’t always about numbers—it’s about purpose, balance, and people. Main topics: Building customer-focused culture Transitioning from solo to team Emotional intelligence in leadership Balancing personal fulfillment and business Encouraging open employee communication Main takeaway: “We show up & we put on that great attitude that this is the only dog in the world we’re going to see today.” Every pet should be treated like the only one in the world—and that mindset changes everything. It’s not just about walking dogs; it’s about showing up with purpose, presence, and pride. When your team embraces that level of care, your clients feel it—and your business thrives. This episode of Pet Sitter Confessional is a masterclass in heart-led leadership. Tune in and get inspired to bring intention and joy back to your daily work. 🐾 About our guest: Sam Erbaugh is the owner of Paw Beach Pet Care based in Palm Beach County, Florida. After a career in interior design and a major life transition, Sam discovered her true calling in professional pet care. Since starting the business in 2017, she’s grown Paw Beach into a highly respected local brand focused on client trust, personal service, and cultivating a team of pet advocates who lead with empathy and excellence. Sam is passionate about restoring true customer service in the industry and supporting both pets and people with intention and care. Links: Paw Beach Pet Care website: www.pawbeachflorida.com Pet Sitters International (PSI): www.petsit.com Pet Sitter Confessional resources for pet professionals: www.petsitterconfessional.com/resources Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic

What do new laws mean for your pet care business? Across the U.S., states are passing legislation that raises the standards for how pets are cared for—and the consequences for falling short. From licensing and inspections to criminal negligence and felony charges, the bar is getting higher for sitters, walkers, and boarders alike. These changes can feel overwhelming, but they don’t have to catch you off guard. In this episode, we talk through the most recent laws, what they mean for you, and how you can prepare your business to thrive in this new legal landscape. Main topics: Criminal negligence: what it means “Facility” definitions Licensing, ratios, inspections, reporting Documentation as legal protection Advocacy, pricing, and compliance Main takeaway: “If you hear nothing else in this episode, hear this: legislation is coming.” New animal-welfare laws are raising the bar for every pet care business—solo or staffed, mobile or at-home. That’s not a reason to panic; it’s a chance to lead. Start now: tighten your SOPs, train your team, and document every visit like it matters—because it does. Check your insurance, learn your city/county/state rules, and price for the real cost of compliance. Most importantly, speak up with your story so lawmakers write regulations with professionals in the room. Links: Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE’ for 5% OFF. Expires 10/1/2025 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it really mean to be a professional in the pet care industry? In this episode, Jenn Dahinten, Chair of PACCC, joins to explore the importance of third-party certification in setting industry standards. She shares how PACCC was founded to support experienced pet care providers with recognition, ethics, and continuing education. The conversation dives into the rising pressure from legislation, public expectations, and why certification helps build trust with clients and lawmakers alike. Jenn also offers practical steps for those ready to elevate their professionalism. Main topics: Third-party certification vs. online courses Legislative pressure and industry regulation Career progression in pet care The role of ethics and continuing education How professionals can influence legislation Main takeaway: “There is a skill set, both taught and intuitive, that’s required to provide care for a pet when their owner is away.”– Jenn Dahinten Too often, pet care is seen as simple or instinctual—just for “animal lovers.” But Jenn Dahinten reminds us that caring for someone else’s pet isn’t the same as caring for your own. It demands education, experience, and emotional intelligence. Certification through PACCC proves that you take your role seriously, and that you’re committed to excellence in your profession. When pet parents leave their pets in our care, they deserve nothing less than a certified professional. About our guest: Jenn Dahinten became the owner, and operator of Royal Pets Hotel and Enrichment in 2009 and founded the charitable “Racers Fund”, for retired service dogs shortly after. Having been a pet parent and client of pet care facilities on four different continents she relished the opportunity to provide the kind of loving care, expertise, and professionalism that she always felt our fur family deserved. Before joining the pet care industry, Jenn first was a paramedic (human). Jenn studied Biochemistry at the University of Guelph, Ambulance and Emergency Care at Conestoga College, and then Advanced Life Support Paramedic (L3) at the University of Natal. During her years of providing air/ground emergency care across continental Africa, Europe, and the UK, Jenn was also active in providing veterinary assistance at local small animal practices and shelters. During a subsequent career in pharmaceutical sales, marketing, and training, Jenn returned to Canada and discovered her calling in the pet care and education industry. From the start, Jenn has been an advocate for fear free practices across grooming and training and has ensured that Royal Pets has been at the forefront of setting the standard in pet care. Royal Pets has been a part of both the IBPSA and The Dog Gurus since their inception and is proud to be an active member of the APDT, Fear Free ™ Organization, and PACCC. Jenn continues to provide education and training opportunities locally and within her industry and continues to champion continuing education, certification, regulation, and professionalism as some of the many necessary means to guarantee our pets get the care and attention they deserve. Links: PACCC: https://PACCERT.ORG Check out their Facebook: https://www.facebook.com/pacccsocial Alabama Legislation: https://www.billtrack50.com/billdetail/1885956 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters  Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What happens when the excitement of growing your team turns into the disappointment of a bad hire? In this episode, we explore why failed hires sting so deeply, from the personal investment of time and trust to the disruption it causes clients, pets, and team morale. We share how rushing to replace too quickly can compound mistakes, while ignoring red flags or skipping feedback loops leaves you vulnerable to repeat issues. While every bad hire feels discouraging, it doesn’t have to define your business or your leadership. By giving yourself space to grieve, reviewing the clues left behind, strengthening your hiring funnel, and communicating transparently with your team, you can recover with resilience and make smarter, more confident hires in the future. Main topics: Why bad hires feel personal Client and team disruption Review process for red flags Improve hiring funnel steps Transparent team communication plan Main takeaway: “One bad hire doesn’t define you as a leader—it’s how you respond that matters.” Every business owner will eventually face a hire that doesn’t work out. It feels discouraging, personal, and costly—but it isn’t the end of your story. The key is to pause, reflect, and look at what lessons you can take forward. Was it a process issue, a cultural mismatch, or a lack of support? By strengthening your systems and trusting your instincts, you come back wiser and more confident. Remember, leadership isn’t about being perfect—it’s about learning, adapting, and continuing to build a team that serves pets and people well. Links: Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE’ for 5% OFF. Expires 10/1/2025 Check out our Starter Packs See all of our discounts! 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it really mean to grow your business? In this episode, Morgan Weber of Lucky Pup shares why growth isn’t always the answer and how defining success on your own terms is crucial for long-term sustainability. She unpacks the danger of chasing vanity metrics, the importance of budgeting your time like your finances, and why business owners must avoid resentment and burnout. Morgan also explains how to build a “filter system” based on values and goals to guide decision-making. Whether you’re solo or scaling, this is an honest look at staying aligned in a world pushing constant expansion. Main Topics Time, money, and energy profit Boundaries and burnout prevention Making values-based decisions Vanity metrics vs real success Transitioning to pet retail ownership Main takeaway: ““You don’t get an award for how much pain you carry.” In pet care, it’s easy to fall into the trap of overworking, overgiving, and overcommitting. But martyrdom isn’t a badge of honor—it’s a fast track to burnout. Your clients don’t expect you to sacrifice everything, and your business won’t thrive if you’re running on empty. Instead, choose sustainability. Set boundaries. Prioritize time, energy, and joy. You deserve a business that supports your life—not one that consumes it. About our guest: Morgan Weber is a multi-passionate entrepreneur and the founder of Lucky Pup Adventures, a pet sitting and dog walking company launched in 2013. Following a deeply personal loss, she founded Memory Flame Candle Co. to bring comfort to grieving hearts. She also hosts the Lucky Pup Podcast and offers coaching for pet professionals, helping them build values-based businesses. Most recently, Morgan and her husband purchased a local pet supply store, adding retail ownership to their entrepreneurial journey. With a background in design and a heart for community, Morgan helps others grow intentionally and sustainably. Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Links: Lucky Pup Adventures: https://www.luckypupadventures.com Memory Flame Candle Co.: https://www.memoryflamecandleco.com Lucky Pup Podcast on Instagram: https://www.instagram.com/luckypuppod IndiePet (for retail pet stores): https://www.indiepet.org Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months  National Association of Professional Pet Sitters: www.petsitters.org

What happens when the joy of pet sitting starts to fade into monotony? In this episode, we explore why the “ho-hum” feeling creeps in, from repetitive routines and emotional fatigue to physical exhaustion, isolation, and the comparison game on social media. We share how staying stuck in this flat season can impact client experience, dull attention to detail, and accelerate burnout. While monotony is a natural byproduct of sustained work, it doesn’t have to define your business. By shifting perspective, setting micro-goals, refreshing routines, learning something new, and prioritizing real rest, you can reignite your motivation and keep showing up with purpose for pets and their people. Main Topics Why monotony shows up Risks of staying stuck Micro-goals to add novelty Reframing purpose and “why” Rest, learning, and experimentation Main takeaway: “Monotony isn’t a sign that you don’t care anymore. It’s a natural byproduct of sustained, repetitive work.” If pet care feels flat, you’re not broken—you’re human. Start tiny: take a new route, set a micro-goal, or write today’s update from the dog’s point of view. Look for one new detail—different eyes, a funny ear curl, a new cue reinforced—and share it with the client. Reconnect with your “why”: this isn’t just another walk; it’s the highlight of a pet’s day and peace of mind for their person. Rest on purpose, learn something new, and aim for just 1–5% better tomorrow. Links: Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code ‘PREPARE’ for 5% OFF. Expires 10/1/2025 Check out our Starter Packs See all of our discounts! 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What should you do when a pet emergency happens on your watch? In this episode, Arden Moore returns to share practical, life-saving advice for pet sitters and dog walkers. From subtle signs of stress to new research on treating heatstroke, Arden emphasizes the importance of preparedness, adaptability, and calm communication. She also discusses the mental mindset needed to respond effectively and the benefits of her new self-paced CPR and first aid courses. Whether you’re a seasoned professional or just starting out, this episode will help you handle emergencies with confidence. Main topics: Recognizing pet stress signals Communicating concerns to clients Staying calm in emergencies Essential tools & MacGyver-style hacks Pet first aid training options Main takeaway: “You all have permission to freak out—later.” When you’re in the middle of a pet emergency, it’s easy to panic. Arden Moore reminds us that staying calm in the moment is critical. You can cry or collapse later—right now, your focus is the pet in front of you. Ground yourself with deep breathing, take action using your training, and be fully present. Remember, you’re their first responder. Be their calm in the chaos. About our guest: Arden Moore is a master certified pet first aid instructor, bestselling author of over two dozen pet books, and host of the long-running “Oh Behave Show” on Pet Life Radio. She’s trained thousands of pet professionals worldwide through in-person, interactive Zoom, and now self-paced courses. Arden also serves as editor of the NAPS member magazine and is passionate about helping pet professionals stay safe, smart, and ready for anything. Links: www.ardenmoore.com www.petfirstaid4u.com www.fourleggedlife.com Facebook:  https://www.facebook.com/ardenmoore.con/ YouTube: @ardenmoore352 TikTok: @ardenmoorepets LinkedIn: https://www.linkedin.com/in/ardenmoore Instagram: https://www.instagram.com/ardenknowspets/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What happens when your business no longer fits the market—or the law? In this episode, we explore the challenges of pivoting, from labor law changes to zoning regulations to personal burnout. We share stories of sitters who had to shift away from overnights, navigate the shift from independent contractors to W2 employees, or give up in-home boarding due to city requirements. While pivots can feel like rejection of our original vision, they also open doors to resilience, creativity, and new opportunities. Ultimately, give yourself grace, communicate with clients, and stay grounded in your mission of serving people and pets. Main Topics Forced pivots from labor laws Market misfit and niching down Personal capacity and burnout Overnights, IC vs W2 challenges Zoning, licensing, and compliance Main takeaway: “Pivots are not a failure. They’re a way for your business to keep going and keep growing and serve more people.” It’s easy to feel like you’ve failed when your business vision doesn’t match reality. Maybe new labor laws mean you can’t keep using ICs. Maybe your market doesn’t want the service you love most. Or maybe your own energy and capacity have changed. But pivoting isn’t quitting—it’s adapting. Each pivot is a chance to realign with your mission, meet your clients’ needs, and keep moving forward. The heart of your business isn’t a single service—it’s the relationships and trust you’ve built. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How can we make sure we’re providing the best care possible for pet birds? Dr. Jennifer Graham, President of the Association of Avian Veterinarians, joins the show to discuss the crucial partnership between avian vets and pet sitters. From common health issues and behavioral cues to transport tips and nutrition red flags, Jennifer shares decades of wisdom to help pet sitters level up their bird care. She emphasizes the importance of consistency, observation, and cleaning routines, especially when dealing with exotic species. With practical resources and a collaborative mindset, pet sitters can confidently expand their services to feathered clients. Main Topics Understanding avian behavior and health Nutrition and feeding red flags Emergency signs and first aid prep Importance of cleaning and routines Vet-sitter collaboration tips Main takeaway: “The more you know about birds, the better you’ll be at picking up subtle things.” 🐦 Pet sitters, don’t let your first bird client be your first time learning about avian care. From their subtle signs of illness to their specific dietary needs, birds require observant, informed caregivers. Whether it’s checking that seed hulls aren’t mistaken for food or knowing when fluffing means trouble, every detail matters. Take time to learn, ask questions, and work closely with avian vets. Your bird clients—and their humans—will thank you. About our guest: Dr. Jennifer Graham is the President of the Association of Avian Veterinarians and a leading voice in exotic animal medicine. With a veterinary degree from Auburn University and specialty training from UC Davis and the University of Georgia, Dr. Graham has spent her career advancing the care of birds and exotic pets. She’s taught at Tufts University, worked in emergency and specialty practices, and now consults with veterinarians while practicing part-time in Alabama. A lifelong bird lover, she also shares her home with an Amazon parrot, a budgie, and some chickens. Links: Association of Avian Veterinarians: https://www.aav.org Find an Avian Vet: https://www.aav.org/page/find-a-vet Avian Owner Resources & PDFs: https://www.aav.org/page/pet-owners Lafeber Bird Care Education: https://lafeber.com/pet-birds/ Harrison’s Bird Foods (Care Guides): https://www.harrisonsbirdfoods.com/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters  Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months  Pet Sitters International Visit: https://www.petsit.com/psc Code: PSC15

This episode explores the powerful role identity and labels play in the life of a pet sitter. Too often, we adopt labels given by clients, colleagues, or even ourselves—like “just a dog walker”—without questioning if they reflect our full value. We discuss how external and internal labels shape confidence, pricing, and client relationships, and how narrowing our identity increases the risk of burnout. Practical reflection exercises help reframe limiting labels and uncover hidden strengths that influence both business and personal growth. At the heart of it all is this reminder: you are valuable not because of your revenue or role, but simply because you are you. Main Topics Labels that shape our identity External vs. internal labels Reframing limiting self-talk Confidence in pricing and value Avoiding burnout through perspective Main takeaway: “You are valuable because you are you.” This reminder goes beyond business, beyond the labels others give us, and even beyond the titles we cling to for security. Too often, we define ourselves by how others see us or by how much money our business makes. But your worth isn’t tied to revenue, reviews, or the number of clients you serve. You bring value simply by being who you are—your experiences, your passions, your personality, and your humanity. When we remember this, our confidence grows, our pricing reflects our true worth, and our client relationships deepen. Never forget: I am is a complete sentence. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Kaitlin Wood of Kaitlin’s Pet Sitting in Chattanooga, TN shares her journey from teenage sitter to full-time business owner. She discusses the evolution of her services, including her growing wedding assistance offering, and the importance of clear client communication. Kaitlin opens up about lessons in time management, setting boundaries, and the struggle of finding trustworthy team members. Her passion for pets and people shines through as she talks about building trust and delivering peace of mind. Main topics: Managing time and personal balance Transitioning from solo sitter to team Building trust through consistency Offering wedding pet services Client expectations and boundary setting Main takeaway: “It’s not just about loving animals—you have to be honest, reliable, and dependable.” Loving pets is only the beginning. What sets great pet sitters apart is their reliability, integrity, and follow-through. Your clients are trusting you with their most beloved companions and their home. They deserve someone who shows up on time, communicates clearly, and follows through on every promise—every time. In an industry where trust is everything, it’s the quiet consistency that builds unshakable peace of mind. Be the sitter you’d want for your own pet. About our guest: Kaitlin Wood is the owner of Kaitlin’s Pet Sitting in Chattanooga, Tennessee. She offers drop-in visits, dog walking, and overnight care, and has recently expanded into wedding day pet assistance—helping pets be part of their owners’ big day. With a background in psychology and a heart for animals, Kaitlin focuses on delivering peace of mind to clients by being trustworthy, responsive, and deeply committed to pet well-being. She’s currently running her business solo but is planning to grow her team and potentially open a boarding location in the future. Links: Instagram - Kaitlin’s Pet Sitting Facebook - Kaitlin’s Pet Sitting Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months   Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

Non-negotiables aren’t just nice-to-have—they’re the backbone of running our pet care business. In this episode, we share the 10 essential policies and procedures we believe every sitter and walker should put in place. From cancellation and payment terms to health requirements and emergency plans, we explain why each matters and how we enforce them. We also talk about the dangers of bending rules too often and how exceptions can quietly become the norm. Through practical examples, we show how we protect our business, clients, and pets by keeping our boundaries clear and consistent. Main Topics:  Setting clear cancellation policies Payment terms and cash flow stability Booking procedures to avoid missed visits Emergency planning and client communication Health, behavior, and access requirements Main Takeaway: “Without clear non-negotiables, you risk running your business on someone else’s terms instead of your own.” When you don’t define your boundaries, you leave room for clients, circumstances, and even your own desire to be accommodating to dictate how your business operates. This can lead to burnout, lost income, and stress you didn’t sign up for. Non-negotiables aren’t about being rigid—they’re about protecting your time, your energy, and your ability to serve well. When you decide what’s essential and stick to it, you run your business with intention, not reaction. Take control before someone else does. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit

What happens when pet sitters and independent veterinarians start working together more intentionally? Dr. Christie Cornelius, Director of the Independent Veterinary Practitioners Association, joins the show to discuss the unique challenges and strengths of independently owned veterinary practices. She explores how pet sitters can play a pivotal role in improving pet health outcomes through strong communication and observation. The conversation covers evolving veterinary trends, AI integration, and practical ways to establish partnerships between sitters and clinics. Dr. Cornelius shares how trust, storytelling, and showing up consistently can build lasting community relationships. Main Topics Independent veterinary clinic challenges Pet sitter-veterinarian collaboration AI in veterinary care Building trust and communication End-of-life and hospice pet care Main takeaway: “What they want is they want to be invited into your mission, and they want to participate in that, and then showing them how care is actually a collective act builds those lasting bonds.” As pet sitters, we often feel like we’re doing it all on our own. But the truth is, the most powerful care happens when we collaborate. Pet parents are craving connection and clarity—they want to know that their sitter, their vet, and everyone involved in their pet’s life are on the same page. When we open the door to cooperation, we don’t just lighten our load—we build bonds that benefit the pet most. Invite others into your mission. That’s where the magic happens. About our guest: Dr. Christie Cornelius is a veterinarian with over two decades of experience, currently serving as the Director of the Independent Veterinary Practitioners Association. After founding Texas’s first water-based pet cremation and home hospice care business, she sold her practice to help launch BluePearl’s national pet hospice program. Now, she focuses on consulting and empowering other independent vets through leadership, business strategy, and community collaboration. Based on Galveston Island, Dr. Cornelius also provides in-home veterinary services in her local area. Links: https://www.iveterinarians.org Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters: www.petsitters.org

In this episode, we explore what makes a pet care business stronger over time. Using the example of Corten steel—designed to strengthen through exposure—we discuss how intentional systems and experiences build long-term resilience. We share six key areas to focus on, including SOPs, hiring, marketing, education, feedback, and boundaries. Each one is like a layer of protection that helps your business weather challenges and grow stronger. It’s an honest look at what it takes to build something that lasts. Main topics: SOPs as foundational strength Hiring for long-term alignment Patient, persistent marketing Continuous education and training Feedback loops and business boundaries Main takeaway: Your business doesn’t need to be perfect—it needs to be built to get stronger with every challenge. Every tough season, every uncomfortable piece of feedback, every slow marketing return—it all has the potential to make your business better. The key is embracing the process and building systems that grow stronger with time, not weaker. We don’t have to shine to be successful; we have to last. And that means showing up, learning, refining, and weathering the storms on purpose. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit

What happens when pet sitters take the leap into retail? Morgan and Austin Weber, owners of Lucky Pup Adventures, share how they purchased and now run Woofs and Waves, a beloved community pet store in Sioux Falls. They dive into the differences between managing a service business and a retail space, including inventory, staff training, and community outreach. They reflect on their complementary strengths and how they divide responsibilities for long-term growth. They also share how they’re staying intentional about values, culture, and customer experience while preparing for potential future expansion. Main Topics Transitioning from service to retail Staff training and team culture Community outreach and partnerships Inventory and product selection Preparing for business growth Main takeaway: “You don’t have to know everything about everything—you just need the right people passionate about the right things.” Running a business—especially in the pet industry—can feel overwhelming. From inventory and client care to marketing and employee training, there’s always something new to learn. But the truth is, you don’t need to be an expert in it all. What matters most is building a team where each person brings their strengths and passions to the table. When your fish lover geeks out over tanks and your dog nerd knows every ingredient in your food aisle, magic happens. Hire well, empower your people, and let their passion lead the way. Links: https://woofsandwaves.com https://www.instagram.com/woofsandwaves/ https://www.facebook.com/woofsandwaves Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months  Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

Wag!, one of the largest gig economy pet care platforms, has filed for Chapter 11 bankruptcy and is undergoing a rapid restructuring. This episode explores the deeper issues behind Wag’s financial collapse, including its flawed business model, sitter churn, and lack of consistent, relationship-driven care. The discussion highlights how investor interest is shifting away from gig platforms toward higher-margin services like pet insurance and veterinary e-commerce. Independent pet care providers are uniquely positioned to meet modern client expectations through professionalism, trust, and personalized service. As the industry changes, quality and consistency are emerging as the new standard in pet care. Main Topics Wag!’s Chapter 11 bankruptcy Gig economy pet care flaws Independent sitter advantages Investor market shifts Trust, consistency, and professionalism Main Takeaway: “Pet care isn’t like ride-sharing—you can’t just put a body in front of a dog and call it service.” Apps may make booking easy, but ease doesn’t equal quality. True pet care is built on trust, consistency, and connection—not convenience alone. Your clients want to know who’s walking their dog, how they’re trained, and that they’ll actually show up and care. That’s something no algorithm can guarantee. This is why independent pet care professionals matter now more than ever. Links: Episode 446 on Aggregation Theory Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters  Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit

Are you treating your pet sitting like a real business? In this episode, Rachelle Steele of Loving Arms Pet Services returns to share how she transitioned from a hobbyist mindset to confidently leading her company. She dives deep into boundaries with clients, why setting an emergency fund is crucial, and how she prices her services based on value—not competition. Rachelle also opens up about preparing for the future, possible expansion, and navigating the mental shift from animal lover to business leader. Her advice is practical, empowering, and a must-listen for anyone ready to stop winging it and start planning with purpose. Main Topics Business mindset development Setting boundaries with clients Pricing strategy based on value Emergency fund and long-term planning Balancing emotion and professionalism Main takeaway: “I will defend my peace before I defend my pricing.” Let that sink in. As pet professionals, we often feel pressure to justify our rates. But what if we stopped negotiating our worth and instead stood firm on what gives us peace, freedom, and sustainability? That’s exactly what Rachelle Steele of Loving Arms Pet Services is doing. In our newest Pet Sitter Confessional episode, she shares how a business mindset, firm boundaries, and intentional planning have helped her build a fulfilling and resilient career. Links: Previously on Episode 419: https://www.petsitterconfessional.com/episodes/419 Website: lapskc.com Email: lovingarmspetserviceskc@gmail.com Facebook: https://www.facebook.com/lapsforpets Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

Business owners often feel compelled to defend every policy and decision. We share a recent incident that brought that into sharp focus. We explore why learning to observe rather than react is a skill worth cultivating. From dealing with difficult client feedback to navigating aggressive Facebook comments, we share some personal stories and hard-earned lessons in restraint. Observation leads to better leadership, stronger boundaries, and a healthier business culture. Remember, not everything deserves a reply—sometimes the best response is no response at all. Main Topics Emotional regulation in business Handling online criticism gracefully Responding to client complaints Leadership through observation Protecting energy and mental health Main Takeaway: “Remind yourself that not everything needs a reply. Some things need maturity and margin and a deep breath.” In pet care—and business in general—it’s tempting to fire back immediately when someone questions your work, your policies, or your prices. But not every situation calls for a response. Often, the wiser path is observation: gathering context, cooling down, and responding with clarity rather than emotion. Protect your energy. Reserve it for the pets and people who trust you day in and day out. Leadership starts with emotional discipline. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters  Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit