What does it really mean to grow your business? In this episode, Morgan Weber of Lucky Pup shares why growth isn’t always the answer and how defining success on your own terms is crucial for long-term sustainability. She unpacks the danger of chasing vanity metrics, the importance of budgeting your time like your finances, and why business owners must avoid resentment and burnout. Morgan also explains how to build a “filter system” based on values and goals to guide decision-making. Whether you’re solo or scaling, this is an honest look at staying aligned in a world pushing constant expansion.

Main Topics

• Time, money, and energy profit

• Boundaries and burnout prevention

• Making values-based decisions

• Vanity metrics vs real success

• Transitioning to pet retail ownership

Main takeaway: ““You don’t get an award for how much pain you carry.”

In pet care, it’s easy to fall into the trap of overworking, overgiving, and overcommitting. But martyrdom isn’t a badge of honor—it’s a fast track to burnout. Your clients don’t expect you to sacrifice everything, and your business won’t thrive if you’re running on empty. Instead, choose sustainability. Set boundaries. Prioritize time, energy, and joy. You deserve a business that supports your life—not one that consumes it.

About our guest:

Morgan Weber is a multi-passionate entrepreneur and the founder of Lucky Pup Adventures, a pet sitting and dog walking company launched in 2013. Following a deeply personal loss, she founded Memory Flame Candle Co. to bring comfort to grieving hearts. She also hosts the Lucky Pup Podcast and offers coaching for pet professionals, helping them build values-based businesses. Most recently, Morgan and her husband purchased a local pet supply store, adding retail ownership to their entrepreneurial journey. With a background in design and a heart for community, Morgan helps others grow intentionally and sustainably.

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

Links:

Lucky Pup Adventures: https://www.luckypupadventures.com

Memory Flame Candle Co.: https://www.memoryflamecandleco.com

Lucky Pup Podcast on Instagram: https://www.instagram.com/luckypuppod

IndiePet (for retail pet stores): https://www.indiepet.org

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Full show notes and transcript

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

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