This episode explores the powerful role identity and labels play in the life of a pet sitter. Too often, we adopt labels given by clients, colleagues, or even ourselves—like “just a dog walker”—without questioning if they reflect our full value. We discuss how external and internal labels shape confidence, pricing, and client relationships, and how narrowing our identity increases the risk of burnout. Practical reflection exercises help reframe limiting labels and uncover hidden strengths that influence both business and personal growth. At the heart of it all is this reminder: you are valuable not because of your revenue or role, but simply because you are you.

Main Topics

• Labels that shape our identity

• External vs. internal labels

• Reframing limiting self-talk

• Confidence in pricing and value

• Avoiding burnout through perspective

Main takeaway: “You are valuable because you are you.”

This reminder goes beyond business, beyond the labels others give us, and even beyond the titles we cling to for security. Too often, we define ourselves by how others see us or by how much money our business makes. But your worth isn’t tied to revenue, reviews, or the number of clients you serve. You bring value simply by being who you are—your experiences, your passions, your personality, and your humanity. When we remember this, our confidence grows, our pricing reflects our true worth, and our client relationships deepen. Never forget: I am is a complete sentence.

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Full show notes and transcript

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

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