S.O.B. (Small Owned Business) Marketing

Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing. In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we’re discussing marketing personalities and how each individual has a unique approach to marketing. Specifically, we are discussing the result options for our Marketing Personality quiz, marketing channels we recommend for each, and a pro tip to keep in mind. Take the Marketing Personality Quiz here: https://theseasonedmarketer.com/marketingpersonality/   Let us know which marketing personality you are in the comments and whether you’re Team Personality or Team Budget!   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:16 Marketing Hot Take: Team Budget or Team Personality 04:48 Understanding Your Marketing Personality 06:53 The Analytics Ace 09:55 The Brand Builder 13:22 The Idea Generator 18:49 The Social Savant 24:26 The Content Crafter 28:23 The Hands-On Hero 32:50 The Strategy Streamliner 35:28 The DIY Dynamo 39:06 TLDL; The 8 Marketing Personalities ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Marketing Personality Quiz: https://theseasonedmarketer.com/marketingpersonality/     𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Holiday season marketing - NOW is the time to start planning as a small business owner. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season marketing.   Vivian did the work for you and created a free Holiday Season Marketing Checklist! Download it here: https://theseasonedmarketer.com/holiday   We started a new segment at the beginning of our episodes: S.O.B. Marketing Hot Take! This episode we want to know if you’re Team Capitalism (and think it’s normal for people to shop on Thanksgiving day) or Team thanksgiving (and think people should wait until Black Friday). Let us know in the comments which team you are and why!   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 01:25 S.O.B. Marketing Hot Take: Thanksgiving vs. Capitalism 06:54 The Importance of Early Planning in Marketing 11:12 Holiday Marketing Checklist FREE DOWNLOAD 12:13 Utilizing Data and Customer Insights in Marketing 20:09 Product Strategies for the Holiday Season 30:07 Engaging Existing Customers in Holiday Marketing Strategy 34:06 TLDL; Planning for Holiday Season Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Holiday Marketing Checklist: https://theseasonedmarketer.com/holiday   The Power of Repetition in Small Business Marketing: https://youtu.be/k01cKs5CkTE    Podcast Episodes with The Design Demon: https://youtu.be/9Ipub1BF24I https://youtu.be/zPA3dyIVF4M   Marketing to Existing Customers: https://youtu.be/yO1fSk1xEKk      𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Email marketing is one of the most effective marketing strategies, but it is constantly overlooked. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps  for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth. Try out Flodesk: https://flodesk.com/c/THESEASONEDMARKETER   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:45 The Importance of Email Marketing 04:17 Setting Up Your Email Marketing Platform 16:16 Creating Your Email List and Lead Magnets 20:11 The Importance of Consent in Email Marketing 24:38 Sending Out Emails to Your Email List! 32:32 Segmenting Your Email List for Better Engagement 37:12 TLDL; Quick Recap of Email Marketing Steps ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Flodesk Affiliate Link: https://flodesk.com/c/THESEASONEDMARKETER Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes, Google Ads are still relevant and worth your time as a small business.  This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the ongoing relevance of Google Ads, especially in light of the rise of AI tools like ChatGPT. We discuss the strategic advantages of using Google Ads, why AI is not as dominating as you may think, and the differences between other marketings strategies and Google Ads.   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 01:50 The Relevance of Google Ads in an AI World 10:02 AI vs Google Ads: The Ongoing Debate 18:07 Why Google Ads Remain Effective 27:59 The Impact of Big Brands on Google Ads 34:50 TLDL; Google Ads Are Still Relevant ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a great way to build that connection. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing community sponsorships, and how they can help small businesses enhance visibility, build community relationships, and improve brand reputation. We also talk about how sponsorships can be tailored to fit various budgets, making them accessible for all businesses.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:50 Understanding Sponsorships 05:34 The Importance of Communication in Sponsorships 09:01 Community Engagement through Sponsorships 10:10 Budget Friendly Sponsorships 15:34 Volunteering as a Form of Sponsorship 22:02 Reputation and Brand Image 31:42 TLDL; Summary of Community Sponsorships ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry.  This week on the S.O.B. (Small Owned Business) Marketing podcast, we are talking with Lucy Banks, former OnlyFans content creator and founder of Million Billion Media. Our conversation explores marketing strategies, audience connection, the importance of email marketing, and how small business owners can learn from OnlyFans creators. Lucy shares with us her insights on building brand loyalty, the significance of personalization, and the necessity of experimentation in marketing.   DO NOT SKIP THIS EPISODE! This is a great conversation for any small business owner looking to build a loyal consumer base.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to our Marketing Cult! Please Leave Us a Review 02:46 Introduction to Lucy Banks, founder of Million Billion Media 11:08 Being Customer Centric: The Importance of Audience Connection 13:02 Navigating Social Media Challengers and the Power of Email Marketing 17:13 Personalization in Marketing 20:25 Building a Sustainable Brand 23:33 Customer Experience and Loyalty 32:10 Nurturing Existing Relationships for Long-Term Success 38:54 Setting Boundaries and Managing Client Expectations 43:13 The Importance of Experimentation in Marketing 48:26 Overcoming Criticism and Staying True to Your Vision ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Million Billion Media:  https://millionbillionmedia.com/ https://www.instagram.com/millionbillionmedia    Professional Attention Seekers Podcast: https://millionbillionmedia.com/podcast/    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Receiving a negative review of your small business can feel debilitating, but crafting the right response can make a huge difference.   This week on the Small Owned Business (S.O.B.) Marketing podcast Vivian and I are discussing the critical role reviews play for small businesses. We explore how to effectively respond to both positive and negative reviews, emphasize the importance of maintaining professionalism, and a talk about how to reply with a measured approach.    We also mention strategies for asking for reviews, handling “fake” negative feedback, and the significance of resolving customer issues to enhance your business’s reputation.   Have you recently dealt with some negative feedback or review? How did you handle it? Let us know in the comments.     PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:16 The Importance of Reviews 09:47 Responding to Reviews: Best Practices 23:28 Handling Negative Reviews: When to Stand Up 30:03 Taking Conversations Offline: Protecting Your Business 41:26 TLDL; The Power of Resolution and Communication when Dealing with Reviews ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community. This week on the Small Owned Business (S.O.B.) Marketing podcast we have a special guest! Arielle Moody, the founder of the suncare brand Mama Sol, joined us to discuss how storytelling helped grow her brand to impressive heights in 2 years. Arielle shares her journey of creating a safe and effective sunscreen for mothers, and how emphasizing the importance of community, transparency, and trust is important inn building a brand.   Use “SMALLBUSINESSMAMA15” promo code for 15% off the Mama Sol website! https://www.shopmamasol.com/      PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 04:18 Arielle’s Journey with Mama Sol 18:15 Building a Community Through Storytelling 22:58 The Power of PR and Awards in Brand Trust and Recognition 31:03 Customer Retention Through Storytelling 41:15 Manifestation and Its Impact on Small Business Success ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Mama Sol website: https://www.shopmamasol.com/  (Use code “SmallBusinessMama15” for 15% off) Mama Sol Instagram: https://www.instagram.com/shopmamasol/ Mama Sol Facebook: https://www.facebook.com/shopmamasol/ Mama Sol TikTok: https://www.tiktok.com/@shopmamasol   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: Help@TheSeasonedMarketer.com

Does your small business have a website? We’re hoping the answer is yes! This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing essential do’s and don’ts for small business websites in 2025. Websites are extremely important for credibility, and allow you to be in control. We talk effective website design, including prioritizing user experience, implementing SEO strategies, and tracking website performance. We also discuss common pitfalls to avoid, such as overcomplicating design, neglecting maintenance, and ignoring security measures. Hopefully this episode will empower small business owners to take control of their online presence and ensure their websites are effective tools for growth.   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:56 Do’s for Maintaining a Website in 2025 20:07 Don’ts for Website Design and Maintenance 35:36 TLDL: 3 Do’s and Don’ts for Websites in 2025 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Small Businesses Need to Know about Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them. What are your feelings on clickbait marketing? Is it an effective marketing strategy, or something that should be left in the past? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses  Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 01:09 Putting Clickbait Marketing on Trial 04:07 Clickbait vs. Rage Bait 08:14 High Bounce Rates & Google’s Perspective 11:51 Trust and Credibility in Marketing 16:05 Target Audience and Clickbait 25:41 Analytics and Retention 30:47 Using Clickbait Strategically 33:38 TLDL: Is Clickbait Marketing Effective ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________     If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing how small business owners can use ChatGPT to enhance their marketing efforts. We also talk about the importance of crafting specific and detailed prompts to get the best results from AI tools.   Do you use ChatGPT for your marketing? How do you use it? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:03 Utilizing ChatGPT for Small Business Marketing 06:06 Best Practices for Crafting Effective ChatGPT Prompts 08:38 Examples of Effective and Ineffective ChatGPT Prompts 20:30 Refining Prompts for Better Responses 32:55 TLDL: Upgrade Your AI Prompts for Best Results from ChatGPT ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: FREE AI Prompt Download: Https://www.theseasonedmarketer.com/betterprompts  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Did you know email marketing has an average 3600% ROI? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing marketing statistics that small business owners should know. From website design to user-generated content, we discuss why these statistics matter to small business owners and how to use the information to your advantage. Which marketing statistic surprised you the most? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:34 Marketing Statistics Small Businesses Should Know 04:07 Email Marketing Statistics 09:33 Consumers Prefer Email Marketing 14:39 Personalization in Email Marketing 17:52 Small Business Website Marketing Statistics 23:16 5 Second Rule for Website Marketing 29:20 Mobile Optimization for Websites 34:15 Content Marketing Statistics 37:45 Visual Social Media Content's Impact on Engagement 41:33 Trust in User-Generated Content vs. Traditional Advertising 49:05 The Rule of 7 in Marketing 56:47 Returning Customers vs. New Customers 58:24 The Paradox of Choice in Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER FREE Mobile Friendly Test: https://www.experte.com/mobile-friendly  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/  Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a 2019 YouTube video. We touch on the relevance of these myths today, why they are myths, and provide insights on how small business owners can navigate their marketing effectively. Which marketing myth surprised you the most? Let us know in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 03:48 Exploring Marketing Myths 05:42 Myth 1: Fresh Content is Always Needed for Social Media Marketing 09:06 Myth 2: Outsourcing is the Only Solution 12:48 Myth 3: It’s All About YOU (Your Small Business) 16:50 Myth 4: Marketing Must Be Formal 22:57 Myth 5: Competitor Watching is Essential 28:20 Myth 6: Followers Equal Success 30:27 Myth 7: Hiring Marketing Agencies Guarantees Success 38:26 TLDL: Marketing Myths You Should LEAVE BEHIND in 2025 ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   7 Small Business Marketing Myths BUSTED: https://youtu.be/g8yf6rArjII?si=kclqs5e71u3RkQmj    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

You don’t need a massive marketing overhaul to get explosive results. In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re sharing the small, realistic tweaks that can seriously spark your marketing without setting your sanity on fire. Because let’s be honest—ain’t nobody got time for 18-step funnels and buzzwordy fluff. These are tiny changes with big potential, and they’re all things we actually do ourselves.   Try out one (or more) of these marketing tweaks and let us know how it goes in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 03:27 Marketing Fireworks: Small Tweaks for Big Impact 06:44 The Importance of Experimentation in Marketing 11:25 Adding Testimonials for Credibility 13:59 The Power of Call to Actions 22:03 The Role of Welcome Emails in Marketing 25:13 Leveraging Social Media for Small Business 28:33 Maximizing your Business’s Digital Real Estate 31:26 Messaging and How To Talk With Your Target Audience TLDL: Key Takeaways and Small Tweaks for Your Marketing ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   What Is Customer Journey and Why It Matters For Your Small Business: https://youtu.be/s2T4hgxjWuk    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me? This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing. Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments! Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! Talk with two marketing professionals every week on an hour long Zoom call. Ask us any questions you may have when it comes to marketing your small business. Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:29 Understanding Over The Top (OTT) Advertising 10:27 Benefits of OTT Advertising 17:46 OTT Advertising and the Marketing Funnel 24:14 OTT Advertising vs. CTV Advertising 28:49 Cable Cutters: Who Are They? 34:25 How To Get Started with OTT Advertising 36:57 TLDL: Key Takeaways on OTT Advertising ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com. This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good!  In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing. Reinforcing messaging, building brand awareness, and encouraging customer action are just a few ways repetition can help your marketing.  Have you noticed repetition within your small business’s marketing? Share your experience in the comments!   Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:  An extensive library of tutorials.  A community of like minded small owned businesses. Free downloads and templates for you to jumpstart your marketing. A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:41 The Importance of Repetition in Marketing 13:39 Understanding Touch Points and 7-11-4 Rule 22:59 Real Life Examples of Repetition 29:09 TLDL: Key Takeaways on Repetition in Small Business Marketing ____________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer    **Facebook: https://www.facebook.com/theseasonedmarketer    **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out?   Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey.   We discuss the differences between the customer journey and the marketing funnel, as well as how understanding the customer journey can lead to improved satisfaction, loyalty, and effective marketing strategies.    We also share the stages of the customer journey, including awareness, consideration, decision, delivery, and loyalty, and actionable insights on how to map out this journey effectively.    Have you ever mapped out your customer journey? Let us know in the comments!    Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________   Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 05:52 Understanding Customer Journey vs. Marketing Funnel 11:15 How a Customer Journey Helps Small Businesses 14:09 Stages of a Customer Journey 24:56 Resources for Mapping out Customer Journey 30:28 TLDL: Key Takeaways on Customer Journey ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com/episodes   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

As a small business owner handling their marketing on their own, it can be hard to know where to even begin. This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing efforts, leveraging low-hanging fruit, finding helpful resources, and the importance of self-care.  As always, we are sharing practical tips and insights to help small business owners navigate the complexities of marketing effectively and efficiently.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:   🎥 An extensive library of tutorials  👯‍♀️A community of like minded small owned businesses 📝 Free downloads and templates for you to jumpstart your marketing 📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 08:36 Know The Basics: Target Audience, Goals, Branding, etc. 16:50 Prioritizing Marketing Channels and Marketing Strategies 20:30 The Importance of Organization and Scheduling 26:18 Automation and Low-Hanging Fruit in Marketing 34:39 Leveraging Resources and Community Support 40:13 Self-Care and Boundaries 42:45 TLDL: Your One Person Marketing Survival Guide Summary ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: How to Create a Customer Avatar For Your Small Business: https://youtu.be/XbxCdWO9fig    How to Create a Simple Marketing Plan That ACTUALLY Works: https://youtu.be/3ouST--c9gA    Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer  **Facebook: https://www.facebook.com/theseasonedmarketer  **Instagram: https://www.instagram.com/theseasonedmarketer    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Sometimes you’re just not feeling creative, and it can be difficult to continue with your marketing efforts when you’re in a funk.   This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing efforts, especially during periods of low creativity or motivation. We share practical tips for overcoming these challenges, including seeking inspiration from outside one's industry, repurposing existing content, and the importance of community support.    Is there something specific you do to get yourself out of a creative funk? Let us know in the comments!   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________   Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:45 Navigating Marketing in a Funk 05:48 Finding Inspiration Beyond Your Business’s Industry 11:30 Repurposing Content for Fresh Ideas 15:46 Recognizing Growth and Progress 22:10 Returning to Basics and Target Audience Needs 25:29 The Importance of Scheduling 30:10 Leveraging Community Support 36:51 TLDL: How To Get Out of a Creative Funk Summary ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Content Marketing: Reuse, Repurpose, & Recycle: https://www.youtube.com/watch?v=tehAhmMco0w   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   ____________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:  https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt. In this special episode of the Small Owned Business (S.O.B.) Marketing podcast, we talk with Caroline Clark from Revisionist Studio about handling rejection. While we do focus our conversation around rejections from artisan markets and craft fairs, this conversation is a must listen for every small business owner - whether you participate in markets or not. Caroline shares with us her opinions on imposter syndrome, how she handles rejection, and offers tips for small business owners on how to move past rejection and criticism. Thank you again to Caroline for speaking with us! Go check her out, we will add her information below. If you’re interested in coming on the podcast, let us know! Email us at Help@TheSeasonedMarketer.com.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   ____________________ Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review 02:28 Meet Caroline Clark: Revisionist Studio 09:55 Handling Rejection and Criticism as a Small Business Owner 15:42 Understanding Imposter Syndrome 22:44 The Importance of Finding the Right Market 43:56 Objective vs. Perceived Rejection 50:18 Reframing Rejection for Growth ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Revisionist Studio: Instagram handle: @revisioniststudio Website: http://revisioniststudio.art/ 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com