Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around?

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them.

What are your feelings on clickbait marketing? Is it an effective marketing strategy, or something that should be left in the past? Let us know in the comments!

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

01:09 Putting Clickbait Marketing on Trial

04:07 Clickbait vs. Rage Bait

08:14 High Bounce Rates & Google’s Perspective

11:51 Trust and Credibility in Marketing

16:05 Target Audience and Clickbait

25:41 Analytics and Retention

30:47 Using Clickbait Strategically

33:38 TLDL: Is Clickbait Marketing Effective

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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Episode Transcripts: https://sobmarketing.com/blog 

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