Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps  for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth.

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Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials


• A community of like minded small owned businesses


• Free downloads and templates for you to jumpstart your marketing


• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:45 The Importance of Email Marketing

04:17 Setting Up Your Email Marketing Platform

16:16 Creating Your Email List and Lead Magnets

20:11 The Importance of Consent in Email Marketing

24:38 Sending Out Emails to Your Email List!

32:32 Segmenting Your Email List for Better Engagement

37:12 TLDL; Quick Recap of Email Marketing Steps

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Flodesk Affiliate Link: https://flodesk.com/c/THESEASONEDMARKETER

Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

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