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Description
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
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115 Episodes
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What’s the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best.In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.I’m joined by Victoria Gray, COO of Conversion Digital, a boutique agency that’s doubled in size under her leadership while maintaining a high-perf...
If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we’re getting into details with actionable insight you can put into practice even if you’re not fully ready for...
Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning.In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you:Break out of a growth plateauAttract bigger, higher-paying clients who truly value your expertiseGain clarity on your niche and stand out in a crowded marketBuild a re...
Are you a small agency owner wondering how to really stand out?If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Specialization and collaborative ecosystems are already opening doors to new opportunities that many small agencies might have thought we...
What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates?Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes?For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt shares how AI has drastically increased productivity at his agency, helped him streamline operations, enhanced client services, and even developed...
Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option.But as you might guess, it’s not just about having a great business idea—it’s about having proven systems and processes that can scale.So, what does it take to transform an agency into a successful franchi...
What is the number one thing that stops agency owners from specializing in a niche?Fear. It’s the fear that niching down will result in fewer clients.But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization.In today’s episode, Amanda Lee Smith shares the transformative process that led her to a niche and the defining moments that made her go all in. Her agency has worked with brands like A...
What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends who are marketing specialists in their specific niches to share what is working for them and their clients. You’ll hear three pow...
What does a successful pivot into new services look like for an agency?It’s not always smooth sailing!In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up. By prioritizing client feedback, Ted transitioned his business from a creative services provider to a lead-generation digital marketing agency. He leaned into four keys for growing the agency and navigating the pivo...
Your account managers are key to client retention. Excellent client account management leads to happy clients, and when clients are happy, they don’t churn. My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years. When you walk in the shoes, you know the size of those shoes. My guest today, Taylor McMaster, has done exactly that, too. Today, she owns a fractional ...
If the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it. Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Mighty Agency Podcast – I bring along a few friends who have implemented four-day work weeks. You’ll get four different perspectives and four unique insights on this week's episode.This summer, we’re doing something different on the podcast by bringing ...
To niche or not to niche? It’s a very relevant question to agency owners. As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up. Standing out is challenging because agencies compete for general attention instead of being specific. So, instead of creating better opportunities for niche clients to find you, you end up chasing and convincing clients – it takes much more work. In this week's podcast ...
How do you know if a referral network is right for you? Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals. Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business. At Agency Together, we’ve created a purposeful community where the intent is crystal clear: generating strategic collaborati...
Want more referrals and clients for your agency? Getting consistent referrals doesn't have to be a mystery. If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a referral strategy that brings in consistent clients. Referrals aren’t just about asking for business—they're about creating a culture and ecosystem that naturally encourages and rewards the sharing of opportunities. Remember, 84% of B2B decision-makers start th...
How effectively are you leveraging referrals to get more clients? Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money. Referrals are the top way to receive high-quality leads and shorten the sales cycle because it’s worth more in trust than a cold lead or sales rep.In part two of this mini-series on how to get more referrals, I unpack the top four referral sources every agency owner should know and include ...
he podcast, I’ll share: Five different types of referrals your business can leverage Actionable insights on optimizing your referral processBreakfree from the challenges of generating more referrals effectively Where to begin? Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too.Don't miss out on transforming how you think about referrals.Show LinksConnect with Audrey on Linkedin Join the Agency Togethe...
Are you feeling overly involved in the day-to-day tasks of your business? If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes. In this episode, we share the concept of “invisible work.”Invisible work is the critical yet often overlooked processes that you might be handling because you don’t know how to get it off your plate. Your invisible work wastes valuable time and keeps you working in your busin...
Do you find yourself stepping back into the day-to-day of your business? You’re not alone. What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way? I get it. You’re an agency owner who fears that standards won’t be met without your direct involvement, clients will be unhappy, and relationships will deteriorate. It’s a common bottleneck, and in this episode, we’ll explore how to effectively...
How does the desire for quick success cloud long-term strategic thinking? It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause. Why does this happen? It's a case of not seeing the forest from the trees because you’re standing among the trees. Ultimately, it makes your to-do list longer and your life harder as you go one step forward and two steps back.How can you tell if your pursuit of quick success obscures your strategic vision?S...
Is it a great idea or a shiny distraction for your business? How do you decide?” I’ve seen business owners go all in on distractions at the expense of what is working in the business and derail their team because the shiny object syndrome is real. The one thing that entrepreneurs don’t lack is ideas and the tendency to be quick starts. Raise your hand if that’s you. New ideas can bring creativity and innovation and diversify opportunities – one hundred percent. But sh...
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It's the story of so many families. Kudos to Kara for doing business on her terms. #capacity #boundaries