What does a successful pivot into new services look like for an agency?

It’s not always smooth sailing!

In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up. 

By prioritizing client feedback, Ted transitioned his business from a creative services provider to a lead-generation digital marketing agency. 

He leaned into four keys for growing the agency and navigating the pivot:

1. Aligning marketing strategies to macroeconomic trends
2. Digging deep to understand client needs
3. Leaning into open communication
4. Shifting from fluff to measured results

Tune into this episode to discover the whole story and learn actionable tips. 

Show Links:
What Are The Top Niches for Agency Success in The Current Economy?

You Know Ted YouTube

Marketing News Canada Podcast

Ballistic Arts

Ted’s LinkedIn

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Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep106

Podcast Edits by Lindsay Curtis