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A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.
222 Episodes
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In this episode of StreamTime Sports, host Nick Meacham continues the Making YouTube Pay series with Angelica Lindeberg, CEO of the Swedish Women’s Hockey League (SDHL). Angelica shares how the SDHL executed a full shift from traditional broadcasters to a YouTube-first strategy in under 90 days. She breaks down the early audience insights, how the league is empowering clubs and players to grow their own reach, and what this transformation means for the future visibility of women’s hockey. Key Points:How the SDHL transitioned to a fully YouTube-led model in less than 90 daysEarly audience data and what it reveals about fan behaviourThe role of clubs and athletes in driving visibility and engagementWhy YouTube is central to growing the reach of women’s hockeyWhat the shift means for the league’s long-term strategy and commercial potential
In this episode of StreamTime Sports, host Nick Meacham kicks off the Making YouTube Pay series with Sergio Lopes, CEO and co-founder of LiveMode. They unpack how CazeTV has grown into one of YouTube’s most powerful sports platforms, why YouTube is evolving from a creator hub into a major rights buyer, and how CazeTV is breaking audience records across Brazilian football, the Olympics, and the Club World Cup. Sergio also shares LiveMode’s plans to take the model global—starting with their new expansion in Portugal.Key Points:How CazeTV built one of YouTube’s most engaged sports communitiesWhy YouTube is investing heavily in premium live sportsThe audience milestones CazeTV has achieved across major eventsLiveMode’s international expansion strategy, beginning with PortugalThe rising influence of creator-driven sports coverage
In this episode of StreamTime Sports, SportsPro CEO Nick Meacham and technology editor Steve McCaskill break down Paramount’s acquisition of the majority of UK Uefa Champions League rights and what it means for Sky, TNT Sports, DAZN, and the wider European media market. They explore why rights inflation is accelerating, how domestic leagues are being squeezed, and why carriage and distribution challenges are reshaping broadcaster strategy. Nick also sits down with Paul Boustead, VP of Product Strategy at Dolby, recorded live at the SportsPro Media Summit, to discuss Dolby’s latest innovations in sports broadcasting, how technology is evolving the viewing experience, and what rights holders should expect next from premium audio-visual products. Key Points:Why Paramount’s Champions League win caught the industry off guardHow the new rights cycle impacts Sky, TNT Sports, Amazon, and DAZNDolby’s perspective on the future of sports viewing and technology innovationThe widening gap between Uefa rights growth and domestic league strugglesWhy distribution and carriage issues are reshaping European broadcasters
In this episode of StreamTime Sports, CEO Nick Meacham sits down with Ben Morel, founder of M2C Sports Advisory and former executive at the NBA, Six Nations, and Ligue 1, to break down the shifting dynamics of European sport. They explore the rising commercial volatility within domestic football leagues, the instability of recent media-rights cycles, and why investors remain drawn to football despite revenue pressures. The conversation also delves into the NBA’s expanding ambitions in Europe and what a redesigned league structure could mean for the future of basketball on the continent. Key Points:Why European football is facing unprecedented commercial volatilityHow the French market became a warning sign for fragile media-rights cyclesWhat broadcasters need to build long-term stability and confidenceWhy the NBA sees Europe as its most significant growth opportunityCould a new European basketball league reshape the competitive landscape?
In this episode of StreamTime Sports, CEO Nick Meacham is joined by Moe Hamdhaidari, Director of Content at Two Circles, to dive into the rapidly evolving ‘For You’ economy. Moe breaks down how algorithm-driven discovery, shifting audience behaviours, and the rise of Gen Z and Gen Alpha are transforming the way sports organisations build content strategies. The discussion explores why sports continue to outperform entertainment, how rights holders can expand into new genres without inflating budgets, and what data-driven content models look like when executed well. Key Points:Why traditional content consumption is flattening while sports continue to grow.What the ‘For You’ economy means for rights holders, and why content now needs to find fans.How sports organisations can double content output without increasing production spend.What “tripling your genres” looks like as culture, fashion and lifestyle become essential.Why YouTube is becoming the new TV, and how to build bespoke strategies for TikTok and other platforms.How Gen Z and Gen Alpha behaviours are shaping the next era of content consumption.
In this special scene-setting episode of StreamTime Sports, CEO Nick Meacham breaks down the biggest shifts redefining how sports content is created, distributed and consumed. Drawing on insights shared at last week's SportsPro’s Media Summit in Madrid, Nick explores why YouTube is emerging as a powerhouse for live sports, how AI is transforming production and personalisation, and what these changes mean for rights holders, broadcasters and fans. From evolving audience expectations to the decline of traditional TV models, this episode offers a clear look at the forces shaping the next era of sports media. Key Points:Why YouTube is becoming a primary destination for live sports. How AI is reshaping content creation, production workflows and fan engagement.The impact of advertising and brand partnerships in streaming sports. How sports leagues are adjusting their media strategies for a platform-first world.What’s ahead for traditional broadcasters as streaming dominance accelerates.
In this episode of StreamTime Sports, Nick Meacham is joined by Adam Leventhal, senior writer and broadcaster at The Athletic, to explore the complex and growing issue of illegal sports streaming. Adam shares insights from his extensive investigation into piracy, discussing its cultural impact, criminal networks, and the potential crisis it poses to sports broadcasting. This in-depth conversation sheds light on how fans, media companies, and leagues are navigating the digital age of streaming piracy. Key Points:What role do fans play in the widespread acceptance of piracy?How has illegal streaming evolved from physical distribution to fire sticks, apps, and VPN-powered digital access?Why is piracy so difficult for broadcasters and rights holders to combat effectively?How does the UK’s 3PM blackout contribute to illegal streaming—and is change on the horizon?What global trends and market forces are driving piracy, and what can be done to tackle the issue on an international scale?
In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Richard Kearney, Senior Director at MediaKind, to dive deep into the evolving world of subscriber acquisition and retention. Drawing on his experience at Paramount and Showtime, Richard shares how AI and machine learning are redefining content recommendations, user engagement, and platform growth.The conversation dives into how sports and entertainment streamers can balance personalisation with discovery, reduce churn, and maximise subscriber lifetime value. Key Points:How is AI revolutionising content recommendations and enhancing personalisation for streaming services?What role does improved content discovery play in boosting retention and engagement?Can too much personalisation actually harm user experience or business growth?How are sports platforms using AI to analyse content and enhance fan engagement in real time?What AI-driven strategies are helping platforms navigate market challenges and stay competitive?
DAZN’s move to absorb FIFA+, Apple’s $750 million bid for Formula 1, and LaLiga’s struggle to stay relevant — this episode unpacks the business stories behind the biggest headlines. Co-hosts SportsPro's CEO Nick Meacham, and Community Lead Chris Stone dissect what these deals reveal about the global sports rights landscape, evolving streaming strategies, and the growing “squeezed middle” of leagues caught between the giants. Key points:Was FIFA’s deal with DAZN driven by strategy or financial pressure?How much influence does Saudi Arabia’s SURJ investment have on DAZN?Can Formula 1 continue to grow without ESPN’s editorial reach?Why is Apple’s investment a smart long-term play?What do LaLiga President Javier Tebas’s comments about pan-European deals reveal about the state of media rights in Europe?Are we entering an era where only the biggest leagues can survive?
In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone sit down with David Salmon, EVP and Managing Director of Tubi International, to discuss the platform’s rapid global expansion and its unique advertising-led streaming model. They explore how sports are becoming a key driver of engagement for Tubi’s international growth, particularly in emerging markets like Mexico. Plus, the duo previews what to expect from the SportsPro Media Summit 2025 in Madrid. Key Points:How is Tubi expanding globally as a free, ad-funded streaming platform?What role does sports content play in driving Tubi’s growth in emerging markets?Why are advertising-led models resonating with younger, cord-cutting audiences?What challenges and opportunities lie ahead for mid-tier sports federations?What can attendees expect from the SportsPro Media Summit 2025 in Madrid?
Netflix and Amazon are betting big on live sports to drive subscriber growth, boost sponsorship revenue, and deepen audience engagement — transforming the media landscape in the process. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore why streaming giants are racing to secure live sports content, from the Champions League to Amazon's Skins Game revival. The duo breaks down how sports are reshaping their platforms, the shifting broadcast landscape, and the billion-dollar deals changing the game. Key Points:Why is Amazon choosing to revive the Skins Game, and what does it mean for golf streaming?Does the UEFA Champions League fit into Netflix’s broader sports strategy?What do streaming giants like Amazon and Netflix gain from investing in live sports?Why the ECB believes digital clips and highlights can be as valuable as live coverage.Who is responsible for the death of pay-per-view in sports?
From generative content creation and multilingual commentary to athlete performance analysis, AI remains the hottest topic in the sports industry. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone bring you highlights from two of the most insightful conversations from SportsPro AI Summit, featuring former #1 NBA draft pick Greg Oden, alongside industry heavyweights Peter Hutton, David Gibbs, and Louise Lawler. Key Points:What are the most impactful use cases of AI in sports media?Can AI generate emotional and engaging content for fans?How should sports organizations approach AI responsibly?How did Greg Oden transition from NBA star to AI investor?Why are athletes increasingly drawn to tech startups?How is AI reshaping athlete performance and development?
Having built the Cowboy Channel to over 100,000 subscribers, former guest David Guinan now shares his plans to grow Table Tennis TV to similar heights. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore the key stages, decisions, and challenges involved in launching and scaling a challenger sports streaming platform.Key Points:What are the critical decisions to make before launching a streaming platform?How should platforms handle subscriber milestones and the growing pains that come with scaling?How do new platforms balance what sits behind a paywall versus what is offered for free on social media?What are the most common mistakes made when launching a sports streaming platform?
Terence Crawford and Canelo Álvarez’s title fight helped Netflix draw a record-breaking 41 million viewers — a milestone that could reshape the future of live sports. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore how Netflix is disrupting traditional pay-per-view models and challenging the status quo of sports broadcasting. The conversation also spans Ligue 1’s subscription experiment, Amazon’s surprising partnership with The Masters, and the WNBA’s impressive growth this season. Key Points:Is Netflix about to make pay-per-view obsolete?Will platforms like YouTube and Netflix become the new gatekeepers of live sports?Can Ligue 1’s new €15-per-month platform survive?Why did Amazon choose The Masters, and why did Augusta choose Amazon?How significant is the WNBA’s viewership growth, even with Caitlin Clark sidelined?
FIFA claimed 2.7 billion people tuned in to this summer’s Club World Cup, but what is the truth behind the numbers? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone dig into the reality behind FIFA’s staggering stats, DAZN’s billion-dollar gamble, and YouTube’s live NFL broadcast. They also unpack which metrics matter most for streaming, what Apple’s next move in Formula One could mean, and why Pluto TV is betting big on handball. Key Points:Can FIFA’s claim of 2.7 billion Club World Cup viewers be trusted?Has DAZN’s $1 billion investment in the tournament paid off?What did we learn from YouTube’s live NFL broadcast of Kansas City Chiefs vs. Los Angeles Chargers?Which metrics matter most for live streaming compared to linear?Does it make sense for Apple to acquire Formula One’s U.S. rights?What makes Pluto TV’s handball deal a smart play?
With the new season underway, the NFL is leaving no screen untouched. Co-hosts Nick Meacham and Chris Stone break down the league’s bold broadcast strategy, from teaming up with YouTube creators like MrBeast and IShowSpeed, to expanding free-to-air access in the UK, and even NBC selling out every Super Bowl ad before kickoff.Key Points:Can the NFL prove through YouTube that its advertising model is the future of broadcasting?What impact will the NFL’s partnership with content creators MrBeast and IShowSpeed have?Should fans be concerned that NFL RedZone is introducing commercials?How significant is it that NBC sold all of its Super Bowl advertising before the season kicked off?Why has DAZN taken on a sublicensing deal with ESPN for college football?What do the WSL’s international broadcast moves mean for women’s soccer?Is UFC Fight Pass the reason ESPN was willing to let the MMA promoter move to Paramount?
UFC’s recent $7.7B deal with Paramount, along with Ligue 1’s partnership with Amazon, highlights how content protection is influencing today’s media rights agreements. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by content security expert Olga Kornienko, COO and co-founder of EZDRM. Together, the trio explore how streaming has transformed the approach to content protection and the financial risks of not securing distribution. Key Points:How are media rights deals being shaped by the growth of piracy?Why is content security not just an issue for the NFL and Premier League, but for all sports?How has the acceleration of sports streaming changed the playbook for protecting content?What technologies and innovations — such as DRMs and double encryption — are making life “really annoying” for pirates?
The top-flight German soccer league has taken a bold and innovative approach to its broadcast strategy in the UK market. Live coverage of this season’s action spans Sky Sports, Amazon, BBC, and YouTube, offering multiple ways to watch — from subscriptions to free-to-air and pay-per-view. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone share their thoughts and hopes for how this strategy plays out. Key Points:What characteristics of the UK market led the Bundesliga to take a new approach to distributing its games out of market?Should we expect this approach to fundamentally impact domestic broadcast deals?Why did the Bundesliga select YouTube and content creators as broadcast partners?Which of the Bundesliga, LaLiga, Serie A, and Ligue 1 approaches will have the biggest impact in the race to become the leading foreign league in the UK?
In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down how UFC's evolving media strategy could signal the end of traditional pay-per-view.They break down Paramount’s big-money move for UFC rights, why ESPN stepped aside, and what this shift means for niche sports, bundling, and the future of global broadcasting. They also look ahead to what’s next for Fubo and Hulu partnerships in the U.S., and whether piracy could shape the future of bundling in Europe.Key Points:What does ESPN’s sports-only bundle mean for UFC content?Could the UFC’s deal with Paramount mark the end of pay-per-view?How are sports media dynamics shifting in the U.S.?Will piracy influence how bundling evolves in Europe?What’s next for Fubo and Hulu partnerships in sports broadcasting?
Gary Hughes, Director of Football at Sky Sports, sits down with StreamTime Sports for an exclusive interview, revealing the expanded coverage and new features coming to Premier League fans this season. Co-hosts Chris Stone and Nick Meacham also take audiences behind the scenes of the Sky Sports Premier League Kick Off media day. Key Points:Why has Sky Sports significantly increased its Premier League coverage this season?What new features and content will fans get this year?When might the 3pm blackout rule finally end?How Sky Sports plans to deliver 1500 live football matches this season. Why is Sky Sports committing more resources to WSL and EFL coverage?
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