Why the NBA is betting big on Europe, while football struggles
Update: 2025-12-03
Description
In this episode of StreamTime Sports, CEO Nick Meacham sits down with Ben Morel, founder of M2C Sports Advisory and former executive at the NBA, Six Nations, and Ligue 1, to break down the shifting dynamics of European sport. They explore the rising commercial volatility within domestic football leagues, the instability of recent media-rights cycles, and why investors remain drawn to football despite revenue pressures. The conversation also delves into the NBA’s expanding ambitions in Europe and what a redesigned league structure could mean for the future of basketball on the continent.
Key Points:
- Why European football is facing unprecedented commercial volatility
- How the French market became a warning sign for fragile media-rights cycles
- What broadcasters need to build long-term stability and confidence
- Why the NBA sees Europe as its most significant growth opportunity
- Could a new European basketball league reshape the competitive landscape?
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