The keys to unlocking and protecting live sports revenues
Update: 2025-09-03
Description
UFC’s recent $7.7B deal with Paramount, along with Ligue 1’s partnership with Amazon, highlights how content protection is influencing today’s media rights agreements. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by content security expert Olga Kornienko, COO and co-founder of EZDRM. Together, the trio explore how streaming has transformed the approach to content protection and the financial risks of not securing distribution.
Key Points:
- How are media rights deals being shaped by the growth of piracy?
- Why is content security not just an issue for the NFL and Premier League, but for all sports?
- How has the acceleration of sports streaming changed the playbook for protecting content?
- What technologies and innovations — such as DRMs and double encryption — are making life “really annoying” for pirates?
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