DiscoverStreamTime SportsThe keys to unlocking and protecting live sports revenues
The keys to unlocking and protecting live sports revenues

The keys to unlocking and protecting live sports revenues

Update: 2025-09-03
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UFC’s recent $7.7B deal with Paramount, along with Ligue 1’s partnership with Amazon, highlights how content protection is influencing today’s media rights agreements. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by content security expert Olga Kornienko, COO and co-founder of EZDRM. Together, the trio explore how streaming has transformed the approach to content protection and the financial risks of not securing distribution.

 

Key Points:

  • How are media rights deals being shaped by the growth of piracy?
  • Why is content security not just an issue for the NFL and Premier League, but for all sports?
  • How has the acceleration of sports streaming changed the playbook for protecting content?
  • What technologies and innovations — such as DRMs and double encryption — are making life “really annoying” for pirates?

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The keys to unlocking and protecting live sports revenues

The keys to unlocking and protecting live sports revenues

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