How Netflix and Amazon are using live sports to differentiate their platforms
Update: 2025-10-15
Description
Netflix and Amazon are betting big on live sports to drive subscriber growth, boost sponsorship revenue, and deepen audience engagement — transforming the media landscape in the process. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore why streaming giants are racing to secure live sports content, from the Champions League to Amazon's Skins Game revival. The duo breaks down how sports are reshaping their platforms, the shifting broadcast landscape, and the billion-dollar deals changing the game.
Key Points:
- Why is Amazon choosing to revive the Skins Game, and what does it mean for golf streaming?
- Does the UEFA Champions League fit into Netflix’s broader sports strategy?
- What do streaming giants like Amazon and Netflix gain from investing in live sports?
- Why the ECB believes digital clips and highlights can be as valuable as live coverage.
- Who is responsible for the death of pay-per-view in sports?
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