Sports streaming 101: Launching and scaling a sports platform
Update: 2025-10-01
Description
Having built the Cowboy Channel to over 100,000 subscribers, former guest David Guinan now shares his plans to grow Table Tennis TV to similar heights. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore the key stages, decisions, and challenges involved in launching and scaling a challenger sports streaming platform.
Key Points:
- What are the critical decisions to make before launching a streaming platform?
- How should platforms handle subscriber milestones and the growing pains that come with scaling?
- How do new platforms balance what sits behind a paywall versus what is offered for free on social media?
- What are the most common mistakes made when launching a sports streaming platform?
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