Symrise Podcasts

From roasted nuts to juicy fruits, Filbertone elevates your creations.  Our senior flavorist Silke Kalms shares her expertise on this versatile ingredient, and how to transform your flavor profiles with Filbertone.

In today’s episode of our 3 minutes about series, we explore a fascinating natural flavor ingredient known for its versatility. Vanilla, coffee or savory flavors – you name it! From sweet balsamic to spicy notes, Vinylguaiacol Nat. adds a very special depth and character. Stay tuned and join us in discovering the secrets of flavor ingredients with us!

Fruity, raspberry, mimosa, violet - In this episode Susanne Borchert, Alexandre Illan and Marcus Betzer share their experience in fragrance creations and advantages of Frambinon® Methyl Ether. Are you ready for the raspberry kiss in your next masterpiece?

Creamy or fruity?  Why not both? Silke Kalms and Ina Wilke explain the versatility of the Special Flavor Ingredient Lactojasmone.

Fragolane® offers more than just strawberry effects. Learn more about the creative use of Fragolane® in fragrances and flavours. Discover even more of its beneficial properties.

Today it's all about juiciness. In this episode, you can find out how our Special Flavor Ingredient Ethoxyethyl Acetate-1 provides the right boost for your creations.

Let us talk about our investment into the future! Discover Globanone® under the light of sustainability. This episode is all about our highly talented musk all-rounder. Listen in and find out how our Special Fragrance Ingredient Globanone® convinces with its sustainable aspects and odor characteristics.

For the right start in the morning or the pick-me-up at work: coffee has become an indispensable part of many people's everyday lives. But how do we bring coffee taste into your life? Find out more about the Special Flavor Ingredient Furfuryl Thioacetate in our podcast.

In this episode, the Symrise Senior Flavorist Silke Kalms presents the main advantages and application fields of Symcool® Nat. in 3 minutes. Get an impression of her experience as a flavorist with this Special Flavor Ingredient.

Four episodes exploring opportunities for oral care and premiumization – and in the next eight minutes we are focusing on how new ingredients, or new versions of ingredients, create opportunities for premiumisation. We turn to the worlds of wines, whiskeys and coffee to look at ingredient exclusivity and process exclusivity, which leads us to purity guarantees – coming from clean beauty. And finally, we explore how new formats, the familiar with a twist, offer opportunities for premiumisation and customization. Our newsletter is packed with examples about premiumisation, do not hesitate to subscribe. To find out more about how Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com. ⸺ References: - Skinification in hair care: https://www.loreal-paris.co.uk/elvive/hydra-hyaluronic/shampoo-with-hyaluronic-acid - Skinification in deo: https://www.dove.com/us/en/stories/campaigns/vitamin-care.html - Corona beer with vitamin D: https://www.prnewswire.com/in/news-releases/corona-brings-consumers-sunshine-anytime-with-the-introduction-of-corona-sunbrew-0-0-the-world-s-first-non-alcoholic-beer-with-vitamin-d-894972446.html - Skin cream with eight different types of hyaluronic acid: https://global.oliveyoung.com/product/detail?prdtNo=GA240222223 - Viridian: https://www.instagram.com/p/C6yaoMftDH7/ - The “familiar with a twist”: https://www.modernretail.co/operations/people-arent-going-to-the-grocery-store-for-novelty-amid-inflation-cpg-startups-go-back-to-basics - Carte Noire coffee: https://www.instagram.com/p/Cl2TCGiuU0W/ ⸺ About Future Forward: Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions. Contact future.forward@symrise.com to find out more.

Four episodes exploring opportunities for oral care and premiumization – and in the next ten minutes we examine the premium hospitality experience, where time and attention are the differentiators. As oral care is something we do for ourselves, we cannot exactly replicate the concierge experience, but we can be inspired by the following four aspects: Tailoring products to our user’s individual needs (customization), guaranteeing results and minimising disappointment, time enriching, and exclusive experiences. From customization to the idea of creating an oral care concierge app, listen to find out more about premiumisation and how we can learn from the hospitality market! ⸺ References: https://thehairlab.com/ https://www.tiktok.com/tag/colouranalysis https://www.tiktok.com/tag/coloranalysistok ⸺ About Future Forward: Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions. Contact future.forward@symrise.com to find out more.

Four episodes exploring opportunities for oral care and premiumization – and in the next five minutes we are examining “professional is the new premium.”  This is a phenomenon in skin care where scientists and doctors are launching brands with cutting edge technology. These are the new stars of the high end and they are replacing the legacy of old guard. The same has happened in hair care. When will oral care catch up? Our newsletter has more examples about adding value and premiumisation, please subscribe to learn more. To find out more about how the Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com. ⸺ References: - Wella: https://moodiedavittreport.com/wella-expands-travel-retail-presence-in-frankfurt-with-gebr-heinemann/ - Beyoncé: https://cecred.com/en-eu - Messmer tea: https://www.messmer.de/tee-shop/arzneitee - Beauty Pie: https://www.beautypie.com/products/insiders-lab-bag-02 ⸺ About Future Forward: Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions. Contact future.forward@symrise.com to find out more.

Four episodes exploring opportunities for oral care and premiumisation. In the next ten minutes we’re diving into wellness and longevity. Going beyond plaque removal and fresh breath. Be inspired by other categories that have evolved concepts from nice-to-have to must-have staples. Our newsletter has more examples about adding value and premiumisation, please subscribe to learn more. To find out more about how the Symrise can help you create the next generation of oral care products, please get in touch with your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com. ⸺ References: - Water: https://www.liquid-iv.com/ - Monin: https://www.monin.com/us/hydration-boost - Fabric scent boosters: https://www.marketdataforecast.com/market-reports/laundry-scent-booster-market - Planeta Organica: https://naturasiberica.ru/brands/planeta-organica/?series=7062 - Longevity: https://www.instagram.com/bryanjohnson_/ - Wellhub: https://wellhub.com/en-us/blog/wellhub-news/wellhub-makes-every-company-a-wellness-company/ ⸺ About Future Forward: Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions. Contact future.forward@symrise.com to find out more.

Can oral care really embrace wellness? YES! We’re noticing housework being reframed as a daily reset and the big weekend clean as a weekly reset. A boomer would never have that perspective, but Gen Z and millennials do, so oral care MUST lean into this mindset and opportunity. After all, brushing your teeth before bed is an end-of-day reset. Welcome to a world where everything can be wellness! ⸺ References: https://www.maison-objet.com/en/paris/programme/s23-the-well-being-experience https://news.pg.com/news-releases/news-details/2023/Febreze-Introduces-the-NEW-Mood-Collection-Designed-to-Help-Consumers-Set-Moods-at-Home/default.aspx https://nypost.com/2023/05/10/gen-z-says-everything-showers-are-better-than-sex/ https://insider.fitt.co/issue-no-249-good-as-new/ https://spcare.bmj.com/content/early/2023/07/03/spcare-2023-004214 https://www.cosmeticsdesign-europe.com/Article/2023/10/06/Oral-microbiome-the-key-to-better-health/ ⸺ About Future Forward: Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions. Contact future.forward@symrise.com to find out more.

For the neuro-diverse population – those on the autism spectrum – the world can be a loud and overwhelming place. And when we think about flavour, we’re often thinking bigger, more impactful flavours. But does it have to be this way? In this episode we explore the allure of quiet in an increasingly noisy world, and we discover that the appeal of quiet is relevant to a wider audience than you might imagine. Quiet is an underplayed but essential component of wellbeing that is poised to transform new product development. ⸺ References: https://www.abettertomorrow-lidl.ie/autism-aware-store/ https://edition.cnn.com/2023/09/07/business/gatorade-water-launch/index.html https://www.lion.co.jp/en/news/2022/4341 https://www.womenofwearables.com/blogwrite/clementine-and-haleon-collaborate-in-a-trial-to-add-mind-care-to-everyday-health-products https://www.miragenews.com/intermittent-silence-surprising-benefits-of-1039107/ ⸺ About Future Forward: Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions. Contact future.forward@symrise.com to find out more.