Four episodes exploring opportunities for
oral care and premiumization – and in the next ten minutes we examine the
premium hospitality experience, where time and attention are the
differentiators. As oral care is something we do for ourselves, we cannot
exactly replicate the concierge experience, but we can be inspired by the
following four aspects: Tailoring products to our user’s individual needs
(customization), guaranteeing results and minimising disappointment, time enriching, and
exclusive experiences.

From customization to the idea of
creating an oral care concierge app, listen to find out more about premiumisation and
how we can learn from the hospitality market!

⸺

References:

https://thehairlab.com/

https://www.tiktok.com/tag/colouranalysis

https://www.tiktok.com/tag/coloranalysistok

⸺

About
Future Forward:

Future Forward is a podcast from
Symrise’s oral care flavour
experts, exploring new ideas for the oral care category. Each episode asks
“WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and
beverage or beyond was applied to toothpaste or mouthwash or even something
else. We are not afraid to challenge the norm and see these discussions as a
launch pad for brainstorming sessions.

Contact future.forward@symrise.com to
find out more.