Four episodes exploring opportunities for
oral care and premiumization – and in the next eight minutes we are focusing on
how new ingredients, or new versions of ingredients, create opportunities for premiumisation. We
turn to the worlds of wines, whiskeys and coffee to look at ingredient
exclusivity and process exclusivity, which leads us to purity guarantees –
coming from clean beauty. And finally, we explore how new formats, the familiar
with a twist, offer opportunities for premiumisation and
customization.

Our newsletter is packed with examples
about premiumisation, do
not hesitate to subscribe. To find out more about how Symrise can help you
create the next generation of oral care products, please get in touch with your
local Symrise sales office or contact the Global Business Unit Oral Care on
future.forward@symrise.com.

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References:

- Skinification in hair care: https://www.loreal-paris.co.uk/elvive/hydra-hyaluronic/shampoo-with-hyaluronic-acid

- Skinification in
deo: https://www.dove.com/us/en/stories/campaigns/vitamin-care.html

- Corona beer with vitamin D:
https://www.prnewswire.com/in/news-releases/corona-brings-consumers-sunshine-anytime-with-the-introduction-of-corona-sunbrew-0-0-the-world-s-first-non-alcoholic-beer-with-vitamin-d-894972446.html

- Skin cream with eight different types
of hyaluronic acid:
https://global.oliveyoung.com/product/detail?prdtNo=GA240222223

- Viridian:
https://www.instagram.com/p/C6yaoMftDH7/

- The “familiar with a twist”:
https://www.modernretail.co/operations/people-arent-going-to-the-grocery-store-for-novelty-amid-inflation-cpg-startups-go-back-to-basics

- Carte Noire coffee:
https://www.instagram.com/p/Cl2TCGiuU0W/

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About
Future Forward:

Future Forward is a podcast from
Symrise’s oral care flavour
experts, exploring new ideas for the oral care category. Each episode asks
“WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and
beverage or beyond was applied to toothpaste or mouthwash or even something
else. We are not afraid to challenge the norm and see these discussions as a
launch pad for brainstorming sessions.

Contact future.forward@symrise.com to
find out more.