For the neuro-diverse population – those on the autism spectrum – the world can be a loud and overwhelming place. And when we think about flavour, we’re often thinking bigger, more impactful flavours. But does it have to be this way?

In this episode we explore the allure of quiet in an increasingly noisy world, and we discover that the appeal of quiet is relevant to a wider audience than you might imagine. Quiet is an underplayed but essential component of wellbeing that is poised to transform new product development.

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References:

https://www.abettertomorrow-lidl.ie/autism-aware-store/

https://edition.cnn.com/2023/09/07/business/gatorade-water-launch/index.html

https://www.lion.co.jp/en/news/2022/4341

https://www.womenofwearables.com/blogwrite/clementine-and-haleon-collaborate-in-a-trial-to-add-mind-care-to-everyday-health-products

https://www.miragenews.com/intermittent-silence-surprising-benefits-of-1039107/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.