Symrise’s Global Business Unit Oral Care and a futurologist explore how the buzz around longevity will transform the oral care category. In this season of the Future Forward podcast, they break the megatrend of longevity down into bite-sized chunks. Today, they’re discussing the well-documented importance of sleep for health and, therefore, longevity. But what does it mean for our sector? Join our experts to hear about:

Don’t miss out on the other three episodes about longevity and oral care to get the full story.

The podcast is linked to a must-read newsletter for the oral care industry. It showcases how this trend – and manyothers – are reshaping the landscape. Please subscribe to learn more.

What do you think about the impact of longevity on our category? We’d love to hear from you:future.forward@symrise.com.

To find out more about how Symrise can help you create the next generation of oral care products, please get in touchwith your local Symrise sales office or contact the Global Business Unit Oral Care on future.forward@symrise.com.

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References:

- Low dopamine concepts for nighttime oral hygiene are the perfect pre-bed prep.- Wellness centric sensorial experiences will encourage consumers to mindfully savour a hygiene ritual. Flavour profiles will signal self care as well as hygiene.- https://academic.oup.com/sleep/article/47/1/zsad253/7280269- https://www.mintel.com/insights/consumer-research/global-sleep-industry-trends/- https://www.glossy.co/beauty/beauty-wellness-briefing-why-ivanka-trump-is-trading-politics-for-wellness- https://www.lemon8-app.com/@allisonwetig/7286266209409352197?region=us- https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2827753